A Decade of Building the Media Frenzy

The year was 2006, and I had quit my corporate job. At home with my two young daughters, I worked on the business plan while they were taking their daytime naps. But in my mind the plan was more than just words on a page.

As I wrote, I could visualize the end game – an agency oozing energy and creativity, a diverse team devising brand-building campaigns that transcended continents, and a list of marque clients that were now international brand powerhouses. It was hard for me to sleep because of the excitement and for the enormity of the challenge ahead. That’s when the media frenzy? got started.

Media Frenzy Global began as a mobile and telecom PR and Analyst Relations agency supporting emerging and midsize companies in the UK and Europe. My business partner at the time had a huge amount of European agency experience, and I brought corporate marketing and PR insight to the table, meaning I understood corporate needs and expectations. It was a great mix of skill sets.

We grew quickly, winning competitive PR bids that appealed to trailblazing companies like Symbian, later acquired by Nokia. We were making traction and turning heads in London, but in 2008 our progress stalled for a few reasons: my business partner, Michael Selwyn, suddenly died of cancer; the economy crashed; and my family and I moved to Dubai.

I returned to London in 2010 and Media Frenzy Global had a new brand image and recharged outlook. We began making headlines again by winning a PR award from the Public Relations Consultancy Association for Digital PR, securing a roster of mobile and tech clients, and moving into our new office in central London. And then, the biggest opportunity we’d seen since inception appeared – a move stateside to Alpharetta, Ga., “The Technology City of the South.”

While I didn’t know a soul in Georgia, my previous position at Motorola helped open doors and foster relationships with many of the mobile and telecom companies in the region. I began networking and spent time educating people about international B2B PR and Marketing. Soon after, new acquaintances became clients. As our US business began to grow, it was at that point I actually felt what it meant to create a true media frenzy? and I loved it – even more than I had first envisioned.

In a short time from launching in the US, we went from two people working in my home office, to a team of 10. I became a founding board member of the Greater Alpharetta Tech Network, which helped establish Media Frenzy Global within the Alpharetta tech scene. We demonstrated what it meant to create a media frenzy? at the National Retail Federation show for numerous retail tech customers, and by the end of 2015, I was awarded Digital Marketer of the Year by the Technology Association of Georgia. And just as we were close to celebrating our 10-year anniversary, the city of Alpharetta unanimously voted Media Frenzy Global as their PR agency of record.

As we mark our 10-year anniversary, I definitely want to take time to pause, reflect on our journey, and give thanks to those who have helped.  It’s also time to plan what lies ahead. I know our journey is going to be frenetic, wild at times, game changing, challenging, and remarkable for our clients, employees, partners, and for our industry. We intend to create a media frenzy? like no other.