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You're struggling to improve your website's ranking. What's the best way to use search engine crawling tools?

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If you want to rank higher on search engines, you need to optimize your website for crawling and indexing. Crawling is the process of discovering and scanning your web pages by search engine bots, while indexing is the process of storing and organizing them in a database. Search engine crawling tools are software applications that help you analyze and improve your website's crawlability and indexability. In this article, you'll learn how to use search engine crawling tools to boost your SEO performance.

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1 What are search engine crawling tools?

Search engine crawling tools are tools that mimic how search engine bots crawl and index your website. They can help you identify and fix issues that affect your site's visibility and ranking, such as broken links, duplicate content, redirects, robots.txt, meta tags, sitemaps, and more. Some of the most popular search engine crawling tools are Screaming Frog, Sitebulb, DeepCrawl, and OnCrawl. These tools can provide you with valuable insights and reports on your website's structure, content, performance, and technical SEO.

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Oleksii K.

SEO Consultant | SEO specialist
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1) Choose a Reliable Tool: Select Screaming Frog, SEMrush, or Ahrefs. 2) Crawl and Analyze: Identify and fix broken links, duplicate content, and missing meta tags. 3) Optimize URLs: Ensure SEO-friendly, concise URLs. 4) Speed Matters: Optimize images, enable browser caching, and use CDNs for faster page loads. 5) Sitemap and Mobile: Update XML sitemap, and ensure mobile-friendliness. 6) Internal Links: Improve internal linking structure for better navigation. 7) Monitor Crawling: Regularly check search engine crawling frequency. 8) Structured Data: Use schema.org markup for enhanced search results.

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Uday Kumar

Digital Marketing Specialist at Ethereal Machines with expertise in Performance Marketing
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Search engine crawling tools indispensable. They're like SEO detectives, uncovering hidden issues impacting website visibility. Personally, I rely on tools like Screaming Frog for its comprehensive analysis, revealing critical aspects like broken links and duplicate content. These insights are gold for enhancing site performance and climbing search rankings. In the competitive digital landscape, these tools are my secret weapons for staying ahead.

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2 How to choose the right search engine crawling tool?

When choosing the right search engine crawling tool, there is no one-size-fits-all solution. Different tools vary in features, pricing, and limitations, so you should consider your goals, budget, and preferences before deciding which tool to use. Factors to consider include the size and complexity of your website, as some tools have limits on how many pages they can crawl or how deep they can go. The type and level of analysis you need should also be taken into account, as some tools offer more comprehensive and detailed reports or more options to customize crawl settings and filters. Additionally, consider the ease of use and integration; some tools have more user-friendly interfaces and dashboards while others have more features to export, share, and connect data with other tools. Ultimately, choose a tool that can handle your website's scale and scope while providing you with the data and insights you need to optimize your website in a way that makes your workflow easier and more efficient.

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Guillaume ? Giraudet-Bacchiolelli

16 ans d'XP pour ?? ton SEO?? | CEO @209 AGENCY, l'agence qui vous fait aimer Google. Et vice-versa
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Crawler son site pour découvrir des problèmes est la clé d'un bon SEO. Vous pouvez choisir des outils payants comme SEMRush ou Ahrefs. Ou bien utiliser un outil gratuit comme la Google Search Console. L'important est que l'outil vous corresponde et que vous l'utilisiez pour réduire le nombre d'erreurs de votre site. En fonction de la taille et du nombre d'URL, vous devrez peut-être passer sur une version premium. Mais vous avez souvent une période d'essai pour tester l'outil.

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Uday Kumar

Digital Marketing Specialist at Ethereal Machines with expertise in Performance Marketing
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The key to choosing the right search engine crawling tool lies in understanding your unique needs and priorities. While some tools may offer extensive features, they could be overkill for simpler projects, leading to unnecessary costs. Conversely, opting for a basic tool may limit your ability to gather comprehensive data for complex websites. It's essential to strike a balance between functionality, affordability, and ease of use. Additionally, consider future scalability and how well the tool integrates with your existing marketing stack. Ultimately, prioritize a tool that aligns with your objectives and enhances your overall marketing efforts.

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3 How to set up and run a search engine crawl?

Once you have chosen a search engine crawling tool, you need to set up and run a crawl on your website. The exact steps may vary depending on the tool you use, but it is important to enter your website's URL and choose the type of crawl you want to perform. You can opt for crawling your entire website, a specific section, or a list of URLs. Additionally, you should configure your crawl settings and filters. This includes adjusting parameters such as the crawl speed, the user-agent, the robots.txt rules, the canonical tags, the internal and external links, the HTTP status codes, and more. You can also exclude or include certain pages or elements based on your criteria. Finally, start the crawl and wait for it to finish. Depending on the size and complexity of your website, this may take from a few minutes to several hours. During this time, you can monitor the progress and see the results in real-time or after the crawl is completed.

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Uday Kumar

Digital Marketing Specialist at Ethereal Machines with expertise in Performance Marketing
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Setting up and running a search engine crawl is crucial for website optimization. Using a reliable tool is key, but beyond that, it's essential to customize the crawl parameters to suit your goals. Tailoring settings like crawl speed and filters ensures a thorough and efficient process. Monitoring the crawl in real-time allows for quick adjustments, optimizing results for improved search visibility and user experience.

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4 How to analyze and interpret the crawl results?

After the crawl is finished, you can access the crawl results and reports from your tool's interface or dashboard. These will provide you with various metrics and indicators about your website's crawlability and indexability, such as the number and type of pages crawled and indexed, any issues or errors found, the structure and hierarchy of your website, the quality and relevance of your content, and the optimization of your technical SEO factors. Careful analysis and interpretation of these results is necessary to identify areas that need improvement or attention. You should also prioritize the issues and errors based on their impact and urgency, then create an action plan to fix them.

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5 How to use the crawl results to improve your website's ranking?

The ultimate goal of using search engine crawling tools is to improve your website's ranking on search engines. To do this, you should analyze the crawl results and reports to optimize your website's crawlability, indexability, and overall SEO performance. Fixing broken links, redirects, or orphan pages can help with navigation and user experience. Eliminating duplicate content, title tags, meta descriptions, or headings can prevent confusion or penalization. Enhancing content quality, relevance, and readability by adding keywords, headings, images, videos, or other elements is also important for optimization. Additionally, you should optimize technical SEO factors such as robots.txt, meta tags, canonical tags, sitemaps, schema markup, or page speed. Finally, it's important to monitor your crawl results and reports regularly and track your website's performance and ranking over time.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're struggling to improve your website's ranking. What's the best way to use search engine crawling tools?

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2

3

4

5

6

1 What are search engine crawling tools?

2 How to choose the right search engine crawling tool?

3 How to set up and run a search engine crawl?

4 How to analyze and interpret the crawl results?

5 How to use the crawl results to improve your website's ranking?

6 Here’s what else to consider

Search Engines

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You're struggling to improve your website's ranking. What's the best way to use search engine crawling tools?

1

2

3

4

5

6

1 What are search engine crawling tools?

2 How to choose the right search engine crawling tool?

3 How to set up and run a search engine crawl?

4 How to analyze and interpret the crawl results?

5 How to use the crawl results to improve your website's ranking?

6 Here’s what else to consider

Search Engines

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