Brittany Di Capua

When you understand the "emotional blueprint" of your audience, you can overlay this sentiment with #InclusiveMarketing data. Victor Reiss, FACHE of UNC Health illuminates this in 3 ways: Flashlight: Hightlight particular trends in data. ?? Floodlight: Cast a wider net to understand less obvious trends. ?? Foglight: Slice through the fuzz to bring clarity to particular insights. ?? #SHSMD2024

3

2 条评论

?? We're thrilled to announce our first collaboration with Neighborhood Forest, our newest Chiesi in the Community (CITC) partner! Our commitment through CITC focuses on Enterprise Level Partnerships and Passion-Driven Employee Engagement to tackle societal challenges and drive sustainable health solutions.? ? In Allentown, PA, our enthusiastic team, including Alexandra Bernert, Sunny Grothaus, Denise O. (Ozyjowski), Angelique Bailey, Michael Dombrowiecki, and Renadin Siagat, PharmD, PhD, MEd, BCRCP, CTTS, joined forces to educate local elementary students on how succulents can improve indoor air quality. Together, they empowered young minds to plant their own green companions, fostering environmental responsibility! ??? ? This pilot project highlights our dedication to Environmental Health, targeting communities impacted by asthma. By working with Title 1 schools, we're directly contributing to a healthier future for our children.? ? Learn more about Neighborhood Forest: https://lnkd.in/evaU7mM? Learn more about Chiesi in the Community: https://lnkd.in/gyTJm2FT?? ? Stay connected as we embark on more initiatives for a sustainable and healthier tomorrow! ??? ? #Chiesi_USA #LifeinChiesi #CITC #ActionOverWords #EnvironmentalHealth #ThePlacetoBe

28

1 条评论

Today, we're thrilled to share groundbreaking news in women's mental health: Psychiatrists are now prescribing the first-ever pill specifically designed to treat postpartum depression called zuranolone. After receiving FDA approval last year, this innovative medication is finally reaching patients, offering newfound hope and relief to mothers navigating the challenges of postpartum depression. What makes it a game-changer in women’s mental health? Reason #1 - Treatment options for Postpartum depression have historically been limited despite it affecting up to 1 in 5 women in the world. Reason #2 - Zuranolone provides a fast-acting solution that can be conveniently taken from the comfort of home. Reason #3 - Psychiatrists are witnessing patients experiencing relief from symptoms in as little as three days. Reason #4 - The side effects of the previous medications, like sedation and consciousness issues, have been minimised substantially. Reason #5 -? the availability of zuranolone signifies a major step forward in addressing the risks of postpartum depression for both mothers and their children By offering a safe, effective, and accessible treatment option, the message is going out that women are being empowered to prioritise their mental well-being and embrace motherhood with confidence. As psychiatrists continue to navigate the complexities of prescribing zuranolone, one thing remains abundantly clear: this groundbreaking medication has the power to transform countless lives. Let's spread the word, raise awareness, and ensure every woman knows she's not alone in her journey toward recovery. #PostpartumDepression #Zuranolone #MentalHealth #WomenEmpowerment #BreakingBarriers #HealthcareInnovation

3

In clinical research, branding isn't just about logos and taglines—it’s about building trust, credibility, and connection. For research sites, a strong brand assures patients, sponsors, and providers that we prioritize quality, ethics, and innovation. we’ve taken a patient-first approach to branding. We have a dedicated team of recruiters who focus on building and maintaining relationships with our current and future patients. Our ads not only create awareness about the specific diagnosis being studied but also highlight how participants can help advance medicine while benefiting from incentives. Most importantly, our recruitment process is designed to make patients feel valued and build trust from the very first interaction. How is your organization leveraging branding to create meaningful connections in healthcare?

4

2 条评论

AI has been at the top of everyone's minds throughout this year. So, we invited Jimmy Lyons of FURTHER to join us on an episode of The Move and provide guidance on how healthcare marketers can leverage AI for better results. Be on the lookout for this episode's release tomorrow! It was fun to have this conversation in?person, as Jimmy and I had the opportunity to record it while at the NFL Alumni Golf Scramble. Thank you for passing along the incredible insights about all things AI, Jimmy! #TheMove #HealthcareMarketing #AI #Data #HealthandWellness #HealthcarePodcast #Podcast

26

New on the blog! Learn how Invision Sally Jobe's Genetic Counseling Services provide a comprehensive approach to cancer risk management. Our expert genetic counselor offers personalized assessments and actionable insights, helping you and your patients navigate the complexities of genetic risks and prevention strategies. ? Read the full blog post here: https://lnkd.in/gCYDrnAB ? #GeneticCounseling #PersonalizedCare #InvisionSallyJobe

8

?? Transforming Aging Access in Massachusetts We recently partnered with Mass Aging Access (formerly Mass HomeCare) to help rebrand and build a modern website that supports their mission of empowering 27 aging service agencies statewide. ?? The Challenge Their old brand didn't fully capture their expanded mission. Aging Access needed a new identity and a user-friendly platform to connect seniors and families with essential services. ??? Our Solutions 1. Brand Identity: Created a vibrant new logo and visual theme around "Access," symbolizing connection and forward movement. 2. Clear Messaging: Developed content highlighting their commitment to expanding access to vital services. 3. Key Features: - A Member Lookup Tool to connect users to local aging agencies. - A centralized Event Calendar for streamlined community engagement. - A Career & Volunteer Directory to boost the visibility of service opportunities. ?? The Result A fully transformed brand and website (agingaccess.org) in just 28 weeks, positioning them as a go-to resource for aging services across Massachusetts. Thank you to Ellen Taintor for working with us on the project and for trusting us to help amplify your impact! #NonprofitWebsite #WebDesign #BrandStrategy #AgingServices #118Group

8

1 条评论

I've experimented with a variety of digital health and consumer health products over the years. Aside from the core focus of diet, exercise, and "sickcare" (like my appendectomy in Jan '23!), here’s a breakdown of what I’ve tried and stopped using, what my current "health stack" looks like, and what I’m interested in trying in the future: ? Tried in the past, but no longer using: --Dreampad Sleep (sleep tech) --WHOOP (wearable health tracker) --AG1 (daily supplement) --Hostage Tape (mouth tape while sleeping--no longer needed as I switched to "default mouth closed" and nose breathing) --Talk therapy via telehealth --A variety of different supplements ?? Currently using: --Create Wellness (creatine gummies) --Concept2, Inc. rower (one exercise exception here) -- Eight Sleep (sleep optimization) --Mad Hippie and The Ordinary (skincare, which I’ve started prioritizing in my 40s thanks to Colorado’s dry, high-altitude climate) --Ultima Replenisher Hydration—extra important in CO) --Elo Health smart gummies (posted about this last week) ? Considering for the future: --Heart health: With a family history of heart attacks, I’ve been doing blood diagnostics for decades (wish I had all that data!). Thinking of taking it further with services like Hello Heart, Ventricle Health, or Heartbeat Health. --Brain health: Dementia runs in my family, so I would love to learn if others have any preventive measures here, both for loved ones and for myself. --Cold plunge + sauna: Deep in research mode here and can't wait to invest in these healthy "luxuries" — anyone have experience with Plunge? --GI care like Cylinder or Oshi Health --Diagnostics: want to look into whole-body MRI and regular blood testing with a place to house / visualize the data. Any tips here? --Longevity: Interested in learning more about products or services that increase health span. Any recommendations? Always excited to experiment with ways to live a longer, healthier life. Let me know if you've tried any of these or have suggestions! #DigitalHealth #PerformanceMarketing

13

5 条评论

For agencies and brand marketers looking to advance the GLP-1 conversation, here are a few thought starters. https://lnkd.in/eKeKquDz Written by Eric Weisberg of Havas Health & You

6

?? Manuscripts are among my favorite things we do at Medical Leverage, a communications company. Especially with our approach to content strategy and distribution. Amazing what a difference it can make! Simple things like ?? color or even challenging the status quo ?? in certain areas can help the audience engage with the information more efficiently. #medialaffairs #publications #medicalpublications

2

Does eating a plant-based diet reduce cancer risk? Yes! Incorporating plant-based foods such as vegetables, fruits, whole grains, legumes, and nuts into your diet may reduce the risk of certain cancers. Christina Conte, RDN, LDN, nutritionist at Dana-Farber Cancer Institute, explains the health benefits of plant-based foods, such as strengthening your immune system. #cancerprevention #cancerscreening #oncology #doctor #healthyeats #healthydrink #plantbaseddiet #nutrition #diet

36

Highlight #4: Expanding Our Collaboration for Women’s Health Aspira Women’s Health expanded its co-marketing and distribution collaboration with BioReference? to include OvaWatch? in New York and New Jersey. This growth further strengthens our commitment to providing innovative women’s health solutions. Read more about this expansion in our press release here: https://lnkd.in/eHYvssTT #AspiraWomensHealth #WomensHealth #2024Recap #NewYear #LookingAhead

10

We just published a case study about how Broadstripes helped a Pennsylvania union become the state's fastest-growing union for health professionals. PASNAP (Pennsylvania Association of Staff Nurses and Allied Professionals) has been thrilled to both double in size and see membership at their biggest shop reach 97%! In this case study, stories from Stephanie (an organizer), and Ryan (PASNAP's Finance and Personnel Director) explain how they used Broadstripes to: ?? Clean up years of messy data – and finally get a true picture of the people they were organizing ?? Set themselves up for success in new organizing – by configuring Broadstripes to precisely reflect every department in the complicated workplaces they visit ?? Systematically capture worker interactions with notes and codes – to understand the size of the eligible voter pool and workers' biggest issues as early in the campaign as possible ?? Automate multi-step processes – like collecting signatures by text and having every signed card sent straight to the employer to initiate automatic payroll deduction ?? Help internal organizers hold onto their members – keeping tabs on what issues most affect the workforce and having reliable contact info to share news during contract negotiation. Check out the full article... https://lnkd.in/eXawfbzY

1

?? Attention CT residents! Are you the person to bring ohDEER to Connecticut?If you concerned about the rising threat of tick-borne illnesses, we have a solution that not only protects your community but also offers a rewarding business opportunity. ?? It is more important than ever to take action. ohDEER, the all-natural tick & mosquito control company, is currently seeking dedicated franchise owners to start a location in one of our exclusive and protected territories in Connecticut. Here's why you should consider joining our mission: 1?? Effective and All-Natural: Our proprietary treatment is both highly effective and environmentally friendly. We provide your community with the protection it needs without harming the environment. 2?? Health-Conscious Choice: With the threat of tick-borne diseases like Lyme, Rickettsia parkeri rickettsiosis, Rocky Mountain Fever, and Alpha gal, Connecticut residents want to be protected. As an ohDEER franchise owner, you'll offer peace of mind through our all-natural and effective tick control solution. 3?? Thriving Market: The demand for mosquito and tick control services is on the rise, making it a lucrative business opportunity. You'll be part of a high-growth industry while making a positive impact. 4?? Community Protection: By owning an ohDEER franchise, you'll play a crucial role in protecting your community from tick and mosquito-borne illnesses, contributing to public health and safety. 5?? Training & Support: ohDEER offers owners ongoing support in marketing, sales, bookkeeping, and software. Our home office is here to make sure you succeed in following ohDEER’s proven system! ???? Let's work together to create a healthier and safer Connecticut for all! Contact us today to learn more about our available territories. #FranchiseOpportunity #Connecticut #ConnecticutFranchise #PestControlFranchise #AvailableFranchises https://lnkd.in/ecTVwK8Z

3

Healthcare marketing doesn't have to break the bank. The most cost-effective solution is right at your fingertips: social media. Leverage targeted advertising and authentic engagement to maximize your reach, build relationships, and watch your ROI soar as your online presence grows.

3

Ever feel like you're rocking the world with your groundbreaking tech but your company isn’t where you think it should be? It might be time to tune up your brand strategy! In the latest blog post, I dive into why brand strategy is your ticket to becoming a true rockstar in the life sciences industry. From balancing technical innovation with relatable messaging to navigating the regulatory humdrum, learn how a killer brand strategy can help you stand out from the crowd and make your mark on the world. https://lnkd.in/e9ej8krE So, if you're ready to turn up the volume on your brand and rock the stage of life sciences, check out the blog now! ?? Let's show the world what it means to be a rockstar in the life sciences! ?? Creative Bio Marketing #LifeSciencesRockstar #BrandStrategy #HealthtechInnovation #LetsRockToday #SchoolOfRock

20