If you want consumers to believe the magic behind an extraordinary product, you need to look behind the scenes to see the product testing and consumer insights and that back up the masterpiece. Read our latest article to discover the 5-stage model and methods you’ll want to implement for your product journey. https://lnkd.in/dy_-_F4m #MRX #MarketResearch #insights #ProductInnovation #article #consumerinsights #producttesting #productinsights #sensoryscience?
关于我们
Curion specializes in delivering impactful insights to the world's top CPG companies, helping them develop winning, repeatedly purchased products. Curion’s deep data-driven product insights, sensory expertise, and state-of-the-art consumer centers enable them to uncover responses to critical client objectives. With over five decades of experience in the product testing industry, Curion is dedicated to guiding clients with their proprietary XPerience Performance (XP?) platform, connecting brands to consumers at every step. An innovator in the industry, Curion recently developed a groundbreaking benchmarking product testing method, the Curion Score?, which has become a trusted and sought after tool within the industry. As one of the largest product and consumer insights companies in the U.S., Curion has built a reputation for excellence and trust among the world's leading consumer brands. Curion’s commitment to innovation and expertise, coupled with a passion for delivering actionable insights, makes Curion a valuable partner for companies looking to develop and launch successful products. At Curion, we value:?? Integrity:? Be authentic. ?Act openly, honestly, and respectfully.? Resiliency: We rise to every challenge. Positivity and creative thinking solve problems.? Accountability: Actions matter. We do what we say and follow through.? Curiosity: We love what we do. Continuously learning, we passionately push boundaries.? Collaboration: Listen, engage, and partner with empathy. Teamwork wins every time.
- 网站
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https://www.curioninsights.com
CURION的外部链接
- 所属行业
- 市场调研
- 规模
- 201-500 人
- 总部
- Deerfield，Illinois
- 类型
- 私人持股
- 创立
- 2017
- 领域
- Product Testing、Sensory Science、Market Research、Quantitative Research、Qualitative Research、Central Location Testing、Focus Groups、In-home Product Testing、Consumer Research、Co-Creation、Segmentation、Attitude and Usage、QDA、Category Benchmarking、Acceptance Testing、Brand Tracking、Shopper Journey、Competitive Benchmarking、Product Optimization、Needs Gap Exploration、Product Claims、CX Experience、Brand Growth、Brand Development、Product Insights、Market Strategy、Product Innovation、Competitive Assessment、Brand Experience和Shopper Insights
地点
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主要
获取路线
111 Pfingsten Road
US，Illinois，Deerfield，60015
CURION员工
动态
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We’re excited to see everyone at the SSP 2024 Conference next week in Pittsburgh! Join us from October 2-4 for a great opportunity to connect in person. Book an in-person meeting with us here: https://lnkd.in/g22FVyUK ? Be sure to check out our presentations, workshops, and scientific poster displays: ? Oral presentations on using sensors to track usage of better-for-you products and measuring chemical elicitation for emotion with terpenes in beer. ? Workshops covering Thurstonian theory, empowering the next generation of sensory scientists, delivering results with minimal resources, and applying ASTM guidelines to claim substantiation. ? Posters on the Curion Score? approaches that transcend traditional KPIs and updating alienation testing with a holistic consumer perspective. ? Visit our booth 118 to chat with our experts and scan our special Early Bird QR code to download our exclusive SSP 2024 materials. ? See you there! ? #SensoryScience #SSP2024 #ConsumerInsights #MarketResearch #ProductTesting #Sensory #Conference #Innovation #Insights #Presentations #Workshops #ScientificPosters #Emotions #Terpenes #EyeTracking #Thurstonian #SensoryScientist #Future #ASTM #Claims #CurionScore #Benchmarking #AlienationTesting
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We're excited to announce our upcoming presentation at TMRE 2024 with Nestlé! Join Michael N., PhD, VP of Research & Innovation at CURION, and Michael Coffel, Manager of CMI at Nestlé, as they unveil unique strategies for predicting consumer alienation and driving growth for iconic brands. Learn how our teams collaborate to keep billion-dollar products thriving for decades, and how a holistic consumer perspective led to an official process change in Nestlé?Beverage portfolios. See you at TMRE 2024 in Orlando! #TMRE2024 #ConsumerInsights #ProductInnovation #Nestle #Curion #ProductTesting #MarketResearch #Beverages #ConsumerAlienation #Innovation #Teamwork
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Pumpkin Spice season is official here with the beginning of Fall! Starbucks helped ignite the #pumpkinspice craze with its Pumpkin Spice Latte, a seasonal favorite that has inspired a $500 million market for pumpkin spice scents and flavored products across the country! It’s no surprise that Pumpkin Spice topped our list at 23% for favorite fall scents, followed by Cinnamon at 18%, based on a recent poll we conducted with over 8,000 consumers. The results are in – tell us what YOU think these other favorite scents scored: Apple, Caramel, Sandalwood, and Vanilla. #FallScentPoll #Poll #Fall #Scent #Fragrance #Aroma #ConsumerInsights #MarketResearch #AutumnVibes #Infographic #Insights #PumpkinSpice #PSL Starbucks?
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We’re excited to announce Curion’s lineup for the SSP 2024 Conference! We're bringing some fascinating presentations, workshops, and posters that explore cutting-edge sensory science. ? Use of Sensors to Track Usage and Behaviors of a Better-For-You Product ? Measuring the Chemical Elicitation for Emotion with Terpenes in Beer ? Current Best Practices: A Review of Thurstonian Theory and Hypothesis Testing for Similarity vs. Difference ? Empowering the Next Generation of Sensory Scientists ? Small But Mighty: Delivering Big Results with Minimal Resources ? Applying ASTM Guidelines to Claim Substantiation ? Beyond Liking: Curion Score? Approaches Transcend Traditional KPIs ? Updating Alienation Testing with a Wholistic Consumer Perspective Learn more about each topic here: https://lnkd.in/gtV498vS ? Want more information? Whether you're attending or not, book a meeting with us to discuss our showcase: https://lnkd.in/g22FVyUK Plus, visit our booth 118 and ask us about our Chicken Tenders War and RTD Vodka Seltzers War - who takes the crown in each category? ? See you at SSP 2024! ? #SensoryScience #SSP2024 #ConsumerInsights #MarketResearch #ProductTesting #Sensory #Conference #Innovation #Insights #Presentations #Workshops #ScientificPosters #Emotions #Terpenes #EyeTracking #Thurstonian #SensoryScientist #Future #ASTM #Claims #CurionScore #Benchmarking #AlienationTesting
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How can iconic brands can stay relevant? While consumers appreciate a brand’s history, they don’t necessarily want outdated products. For Molly Jones, Ph.D. at Johnsonville, it’s about building a premium brand that evolves with loyal customers. Check out this clip from our "Crossing Verticals" webinar to see how consumer feedback can play a part in modernizing an iconic brand. Watch the clip and catch the full webinar for more inspiring discussions. Click to watch the full webinar here: https://lnkd.in/ggKEHeVq #ProductDevelopment #ConsumerInsights #Engineering #Innovation #CrossIndustryLearning #CrossingVerticals #ProductTesting #MarketResearch #CrossCategory #ProductStrategy #Inspiration #GrowthMindset #Insights #Webinar?
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Today, we’re celebrating the beloved cheeseburger! From a trip to your favorite QSR or to gourmet restaurants, there’s something about a juicy cheeseburger that just hits the spot. To join in on the fun, we want to hear from you. Where do you go when a cheeseburger craving hits? If other, tell us in the comments. #Poll #NationalCheeseburgerDay #Cheeseburger #QSR #Restaurant #ProductTesting #ConsumerInsights #MarketResearch #Insights?
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If you want to learn how to better connect with your audience, Tatyana Bacon’s insights are a must-see from our “Crossing Verticals” webinar! “It’s important for stakeholders to hear things directly from consumers…. We actually took executives to “tours” of consumer homes and shopalongs where they get to meet people who shop their stores and brands. It can be a very eye-opening experience.” Watch the clip and check out the full webinar for more valuable discussions on innovation across industries. Click to watch the full webinar here: https://lnkd.in/ggKEHeVq Zaxby's Franchising LLC #ProductDevelopment #ConsumerInsights #Engineering #Innovation #CrossIndustryLearning #CrossingVerticals #ProductTesting #MarketResearch #CrossCategory #ProductStrategy #Inspiration #GrowthMindset #Insights #Webinar?
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We’re ready to settle the great RTD vodka seltzer debate once and for all! Curion is diving deep into the fizzy world of RTD vodka seltzers, and things are about to get bubbly! Our team is putting 12 products through the ultimate test, using the Curion Score as the most trustworthy and detailed solution to tell us the truth about which brands come out on top – and which brands might flop when it comes to consumer appeal. Who will come out on top? Sign up to be the first to see the results that'll shake up your sipping game! https://lnkd.in/gVmdQ82U Drop a comment with your prediction! #VodkaSeltzerShowdown #RTDRevolution #ConsumerInsights #Beverages #ProductTesting #MarketResearch #CategoryResearch #VodkaSeltzer #Benchmarking?Sunny Delight Beverages Co. Diageo NüTRL Vodka GALLO Cutwater The Absolut Group Pernod Ricard Beam Suntory Suntory Global Spirits
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Our amazing team helped us celebrate our senses for World Taste and Smell Day this past Saturday! Check out the fun exercise we did together. Whether you whipped up a delicious dish, enjoyed a favorite snack, or explored new flavors, we want to hear all about it! How did you celebrate your senses?
We came together at Curion as a team to celebrate World Taste and Smell Day -?with a fun twist! At Curion, we understand how crucial taste and smell are in shaping consumer experiences. Understanding these senses helps us develop better products and experiences. So, we explored this connection between taste and smell where each of us tasted candy while pinching our noses, then released to experience the burst of flavor. Check out how our team reacted and discussed how our senses work together to create the flavors we love! #WorldTasteAndSmellDay #TeamActivity #ConsumerExperience #TasteAndSmell #Innovation #Taste #Smell #Flavor #Fragrance #ProductTesting #ConsumerInsights #MarketResearch #MarketInsights #Insights #SubjectMatterExperts #Confections #Teamwork