Co-Op has a compelling DEI story. But they left out the best part. Please don’t make this mistake. In this article, the CEO of Co-op said: “We will continue to champion fairness having seen the benefits.” That’s the good news. The bad news? She didn’t say what those benefits were. At least, not in the article. That would have been SUPER helpful. It’s literally in the subtitle but goes unmentioned. It’s not enough to say what you did. (They didn’t.) It’s important to say why. (They tried.) One of the 3 Biggest Problems organisations face on their inclusion journey is Performance. They struggle to explain what terms like DEI mean in their organisation. This is what defines the “why.” Co-op has a clear ‘why’, but they didn’t articulate it well. In 1844, Equitable Pioneers Cooperative Society was formed in Rochdale. This is considered the start of the modern co-op movement. They popularised the idea of returning profits to members based on purchases. - What’s this got to do with you? ?? This was an equitable practice long before DEI was even a term. Fairness has always been baked into their business model. They’ve got a clear ‘why’. But what have they actually done? It’s unclear here. This is still better than most. But you need both: the why and the what. If you don’t have either, you risk being ignored. Follow me for more insights on delivering high-impact inclusion work. This gives you the why and the what. Everything else is a distraction.
Here's the article to check for yourself https://www.theguardian.com/business/2025/feb/14/ditching-diversity-risks-progress-co-op
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3 周I talk about Equity here in a way that you will find useful https://podcast.elementofinclusion.com/when-is-it-ok-to-stop-talking-about-equity/