It's crucial to keep in mind that the intermediary still plays a crucial role as insurance products become more advanced and AI and automation shorten and improve the entire sales cycle, including underwriting and pricing. When making decisions to secure their futures, even customers who prefer a digital-first experience still value the advice of a reputable agent or broker. For both, and to secure their roles in the digital landscape, they must believe that digitisation is there to help them, not to work against them. #insuranceagent #insurancebroker #digitaltransformation #insurtech
