ADworld Experience的动态

Important changes announced by Meta today for Sales and Leads campaigns?? ? ?1?? Advantage+ Shopping Campaigns??become??Advantage+ Sales Campaigns (and they are ON by default)?? - No more differentiation between Manual and Advantage+ Shopping Campaigns (ASC) at the time of creation.?? - When creating a Sales campaign, [Advantage+ campaign budget], [Advantage+ audience], and [Advantage+ placements] are ON by default.?? - If these three Advantage+ options are disabled, the campaign is no longer considered an [Advantage+ Sales Campaign].?? - Interestingly, a campaign with all three Advantage+ options enabled is said to be equivalent to an Advantage+ Shopping Campaigns campaign.?? - This appears to be in the testing phase and may not be fully rolled out yet.?? More info: https://lnkd.in/gmMfsRhB? 2?? Launch of [Advantage+ Leads Campaigns] (finally!)?? - Expect full automation similar to ASC campaigns, but no further details are available at the moment.?? - I haven't found any accounts with this option enabled yet, but it is expected to roll out gradually over the next few months.?? - According to Meta, campaigns with Advantage+ enabled delivered on average 10% better performance.? 3?? Expansion of Opportunity Score to more advertisers ?? My thoughts ?I regularly use Advantage+ Shopping Campaigns because they provide great value and performance, so this change to Sales Campaigns won’t affect me much. ?However, I find it very interesting that a Sales Campaign with all Advantage+ options enabled is considered equivalent to an ASC campaign. Does this mean that standard Sales campaigns can now run 150 ads without issues, just like ASC campaigns? That remains to be seen. ?Finally, I’m looking forward to trying Advantage+ Leads Campaigns. If they deliver performance improvements similar to what ASC campaigns did for Sales, they could become very valuable. Read the full announcement here: https://lnkd.in/gAmkqZ3w