?? Stop Saying “We Have Great People”—It’s Not Enough ?? If your Employee Value Proposition (EVP) boils down to “we have great people,” you’re blending in, not standing out. Let’s be real—every law firm says that. Talent is looking for more than vague platitudes. They’re asking: ?? What makes your firm unique? ?? What’s the actual experience of working there? ?? How will I grow, thrive, and contribute in ways that matter to me? Here’s how to craft an EVP that breaks through the noise: 1?? Get Specific About Culture What’s it really like to work at your firm? Showcase authentic stories, team dynamics, and the values that define your culture. No fluff—just facts. 2?? Highlight Your Mission How does your firm impact clients, the community, and the industry? People want to connect with a purpose bigger than billable hours. 3?? Offer Proof of Growth Transparent career paths and skill-building opportunities prove you’re invested in long-term success for associates and partners alike. 4?? Celebrate What Makes You Different Whether it’s unique practice areas, innovative approaches, or flexible policies, double down on what makes you you. The legal job market is competitive, and talent isn’t settling for vague promises. If you want the best lawyers on your team, your EVP needs to be as sharp as the attorneys you’re trying to hire. So, here’s the challenge: What’s your real differentiator? Why should the best and brightest pick your firm over all the others saying, “we have great people”?
