EDIT: The majority of accounts started registering hits again yesterday around 9 PM GMT. Sooo... I guess we'll just have to give this one to the PPC gods. ? Uhm... So Google is having an issue with Google tag impacting Dynamic Remarketing again (and quite a few other things tbh)... On the 22nd - 23rd of January, there was a drop in the hits for (mainly event, but also) Dynamic remarketing parameters on all accounts! This drop can still be observed. Everything seems to be working correctly in terms of dataLayer and data collection, but the tag is simply not registering these. So far, we've confirmed there was an issue with Google ADS auth API, but this was observed between the 24th and the 26th of January. On the 27th of January, we contacted Google support, and "apparently" it was resolved on their end... Let's wait and see whether that is the case! The impact was confirmed by Quint van der Meer and Ruben Runneboom from Taskforce? and Alex Held from Stape. Based on our discussion it might as well be just a technical glitch in the visualization, but we'll see in a few days... ?? #google #googletag #googleremarketing #googleads #googletracking
Slav Kolchev very weird indeed, the decline isn't stopping unfortunately in the accounts for now. Really hope it's a bug, otherwise Google has some explaining to do..
Same thing here on every account. Last time I noticed this same problem was November last year just before Black Friday. The screenshot was taken at the start of the problem, and it continued for a couple of days after. Several people on Measure Slack reported the same issue.
Slav Kolchev We indeed see this in multiple accounts, today I did an audit where this was also happening, hoppely this is a bug
Anyone else thinking that might be related to Google making changes for the upcoming fingerprinting on February 16th???
Also noticed that! No word from Google though yet
Yep saw this today across multiple accounts.
For sure some buggy stuff observed the last two days.
Cynical Digital Marketing Guy ?? | Co-Founder at The Ads Box | SEM & SMM
1 个月Am I allowed to tag Ginny Marvin here? Guess I am... Ginny Marvin can we get some idea why this is happening?