"Sustainable materials offer a path forward, yet their potential remains locked behind a system that clings to the status quo, resisting the change we so urgently need." - Nuha Siddiqui, CEO & Co-Founder of erthos? The risk of losing sustainable materials is real, emphasizing the crucial role that key players in the value chain must play to drive long-term change. ?? Key Insight: Like the advancements seen in solar energy, sustainable materials need significant investment, collaboration, and innovative change to compete with traditional plastics on a large scale. Despite ongoing innovations, low adoption rates highlight barriers preventing these materials from entering the market effectively. Join Nuha as she dives into our perspective on the state of the sustainable materials industry. Gain a deeper understanding of the sustainable materials value chain. Download our comprehensive visual guide here:?https://lnkd.in/gU4e7Ue6 #erthos #2025OutLookForPackaging #TheStateofSustainableMaterials #SustainableMaterialsSupplyChain
Sustainable materials are so?promising, but getting them to mass-market is a hard road. It's motivating to acknowledge how erthos? is leading on these?issues. And yes, the secret to making real?change is collaboration across the value chain.
Hi Nuha Siddiqui, I cannot agree more with your article. I contacted you via the erthos? contact form for a potential collaboration with SUS Wellbeing, I am looking forward to hearing back, Many thanks
CEO and Founder of Matched Materials and Berkeley SkyDeck Pad13 member
2 周Thanks for this! Let's go Nuha! We've got to shout it from every mountain. Our current relationship with, and use of plastic has to stop. Sustainable materials can meet technical specifications of existing products. Sustainable materials can meet cost considerations of existing products. Sustainable materials can meet supply needs of existing materials. AI and ML can accelerate the work. So, the justifications for the status quo fall flat.