Darren Woolley的动态

PE firms look for quick wins in the first 100 days—here’s a powerful move I use to enhance a portfolio company’s marketing operations.

My focus lies in harnessing the timeless principles of marketing success and seamlessly integrating them with the cutting-edge tools and strategies of the digital age. Together, we'll craft campaigns that honor tradition while boldly pushing boundaries, propelling your business forward. Suleman Yousuf Managing Director | LDS

Bold marketing comes from deep knowledge and self-assurance. It's not about being wild, but about making strong, well-informed choices. Do your research to build the confidence needed for impactful marketing. ?? Learn more from John Miller!

Mastering the 5 Pillars of Marketing.

Year-end isn’t just about closing out the year—it’s an opportunity to redefine your brand’s story. Use this time to assess your marketing strategies, refine your approach, and get ready for what’s ahead. A fresh perspective now can set the stage for a more successful future.

Higher Profits = cutting costs and driving efficiencies of operation. Not something we usually associate with marketing. BUT what if you could get better results from your marketing spend and realize higher profits at the same time??Learn how at Octain’s workshop on Finding Higher Profits in 2025 on December 17 at 2 pm. This is a working session where we’ll show you how to evaluate your current marketing, benchmark costs and put effective metrics in place to keep your marketing on track and under budget. Register here: https://lnkd.in/gJEn5TXv

Everything worth doing requires a strategy that drives the action plan. This is a list of what to keep in mind for Strategic Marketing. Come join us to learn how.

What defines a successful modern marketing organization? Through our analysis of leading consumer products firms, we've pinpointed nine key areas that play a pivotal role in its evolution towards success. https://atbain.co/44ts4Sp

Rising consumer expectations and proliferating channels have complicated the marketing mission and made traditional playbooks obsolete. Our analysis of leading consumer products firms shows that nine areas make the biggest difference in evolving to a successful modern marketing organization. These nine areas (listed in article) encompass a rich blend of specialized abilities, integrated activities, and dynamic approaches to decision making and governance.

Systems Thinking Approach to Uncovering Marketing Plan Blind Spots The Systems Thinking approach provides a powerful lens through which you can dissect your marketing plan and identify potentially damaging blind spots. By mapping the ecosystem, investigating underlying assumptions, and stress-testing those assumptions against various scenarios, you illuminate the hidden pitfalls that can derail even the best-laid plans. The article link is in the comments below.