ZN的动态

Join us in congratulating Marc Zdanow, Founder and CEO of Engage Voters US (EVUS), for being named to the 2024 Power Players in Public Relations & Lobbying list by PoliticsNY! ?? Throughout his career, Marc has refined his craft in political consulting, marketing, and campaign solutions, consistently helping candidates and organizations engage voters effectively with customized strategies. From leveraging data analytics to shaping innovative communication approaches, Marc’s expertise in voter engagement sets him apart as one of the top leaders in the field. In addition to their expertise in curating voter data, EVUS has expanded their services in 2024 to offer new, innovative tools such as EVUS WebCard—a next-day postcard mailing service that sends personalized postcards to campaign website visitors within 24 hours. They’ve also launched EVUS Video Podcast, a service that helps campaigns create and distribute engaging video and audio content. These podcasts are seamlessly integrated into campaign websites, converted into audio podcasts for platforms like iTunes and Spotify, and promoted across social media through short clips to drive continued voter engagement. EVUS provides a comprehensive, multi-faceted approach, utilizing digital marketing, text messaging, email, traditional mail, and social media to maximize campaign reach. Their strategic content creation process includes keyword-rich titles, visually appealing cover art, royalty-free music, closed captioning, and mini clips—ensuring the campaign message resonates with voters in a variety of formats. We’re looking forward to seeing what Marc and his team at EVUS will achieve into 2025 and beyond. Here’s to more success, learning, and exceeding goals! ?? #Leadership #PublicRelations #PoliticalConsulting #PowerPlayers #PoliticsNY #EVUS #Innovation #CampaignStrategy #DigitalMarketing?

Happening today: Join HGL and special guest DNC CTO Arthur Thompson at 2PM ET for a virtual showcase featuring case studies of easy-to-implement technologies that power high-impact GOTV programs. Learn how campaigns have quickly deployed these tools in the final weeks of their races to overcome challenges, boost turnout, and secure victories in elections at all levels. Register to secure your spot in the comments below ?? This is your chance to explore the most effective and innovative strategies available today, and learn directly from experts who have made a measurable impact. Discover how cutting-edge tech can drive voter engagement, refine targeting, and maximize volunteer outreach in the final weeks of your campaign. Featured Innovations: Daisychain, Universe, SpeakEasy Political, Grow Progress, Quiller, BattlegroundAI, DonorAtlas

?? Quick tip for political campaigns: Allocating just one-fifth of your ad budget to radio could lead to a 12% increase in audience reach! Nielsen insights show that integrating radio into your marketing mix can strengthen connections with local voters as 2024 approaches: https://nlsn.co/6043qq969 ??

Soooo this happened again: I’ve made it to the list of the top #EUinfluencers on TikTok for the second year in a row compiled by ZN, a digital agency specialised in European Union issues. I’m so happy to be part of this small but really cool group of creators who are daring to actually break down what the EU means for people outside the Brussels bubble in short-form video format. This year we’ve seen the European Parliament, Olaf Scholz, Joe Biden and many other politicians and institutions join TikTok after years of disregarding the platform’s audiences – yet everyone keeps talking about social media misinformation and the far right’s success among those same users. I keep asking myself whether it’s actually their success, or the failure of others to engage in conversations with young people instead of talking down to them. As someone who invested a lot of time in raising awareness around the need for journalists and media outlets to be on TikTok back when it wasn’t mainstream yet, I can say it’s not very different to what happened in the journalism industry. Yet these EU-focused influencers or creators focused on video platforms, from TikTok to Instagram to YouTube, get very little recognition despite all the hurdles they face: from lack of time and resources to anti-EU disinformation and the fact that the EU is actually hard to explain when you’re not preaching to the converted. In short: follow these very cool people, take vertical video audiences seriously and help us create a more informed conversation on EU politics outside X and LinkedIn. PS: I’m a big fan of the European Parliament’s TikTok channel, you should definitely give them a follow ?? #europeanunion #tiktok #journalism

I’m thrilled to share that I’ve officially completed my degree in Marketing! On November 19th, I successfully presented my final thesis titled: "How TikTok Has Affected Spanish Young Population Through Marketing Campaigns of the Most Voted Political Parties on the Last Elections. 23J 2023. PSOE, PP, Sumar and Vox." In this research, I explored how TikTok, as one of the fastest-growing social media platforms, has reshaped political communication and influenced the younger demographic in Spain. I analyzed how the most voted parties—PSOE, PP, Sumar, and Vox—leveraged TikTok during the 2023 general elections to engage with young voters through innovative (and sometimes polarizing) marketing campaigns. The study provided fascinating insights into the intersection of politics, marketing, and generational change, and how digital platforms are redefining traditional strategies. I’d like to express my deepest gratitude to my tutor, María Coro Jiménez Arellano Juanena, for her guidance and support throughout this process. This project has been a reminder of how fast the world of marketing evolves and how crucial it is to understand the tools shaping our society. As I close this chapter, I feel motivated to continue exploring new ways to connect ideas, people, and purpose through marketing. #TikTokMarketing #DigitalMarketing #PoliticalCamapigns #SocialMediaInfluence #YouthEngagement #Marketing

As the 2024 U.S. election nears, platforms like TikTok are stepping up their game with enhanced tools to combat misinformation and promote media literacy. TikTok is investing heavily in fact-checking and countering covert influence, which is critical given its influence on Gen Z voters. At Fixels Media, we recognize how vital transparency and responsible content moderation are in today's digital marketing landscape. As we navigate these evolving trends, we're committed to fostering trustworthy and impactful campaigns that resonate with audiences. Link to the article is in the comments #DigitalMarketing #USElection2024 #SocialMediaIntegrity

The South African media landscape is constantly evolving, as an independent full-service agency, it's important for us at AquilaZone to stay ahead of the curve! This interesting article by The Media Online explores the changing role of radio in the lives of the middle class: ?? https://ow.ly/x8wZ50ROpZa ?? At AquilaZone, we understand the power of radio to connect with audiences. Here's how we can help you leverage this dynamic medium: Targeted Radio Advertising: Reach your ideal customers through strategic radio ad placements. ??Creative Radio Content Development: Craft engaging radio content that resonates with your target audience. ??Measure and Analyze Results: Track your radio campaign's performance and optimize for success. ??Stay informed, stay ahead! Let AquilaZone guide you through the ever-changing media landscape. #AquilaZone #RadioMarketing #SouthAfricanMedia #MediaTrends #TargetedAdvertising #EngagementMatters

Innovators! The International Political Campaign Expo is back with a chance to revolutionize political campaigns through cutting-edge tools for voter targeting and mobilization. Have questions about how you can participate in the IPE25 Hackathon Challenge? Our judges are ready to answer! Don’t miss this opportunity—register your solution now and be part of the future of political campaigning. #IPE25 #PoliticalInnovation #HackathonChallenge

Pew released a new analysis the dives into how Americans interactive and navigate political content on top social media platforms.? Six in ten X users say they use the platform to keep up with politics or political issues (36% for TikTok users and 26% for either Facebook or Instagram users).? Thirty-one percent of Facebook users feel the platform is mostly bad for democracy while 38% of X users feel it is mostly good for democracy.??The chart below breaks down the top reasons users turn to each platform. #politics #facebook #twitterx #instagram #tiktok #2024election #socialmedia #politicsonsocial #politicalcontent #politicsonfacebook #socialmediafornews

Where do you go to get your daily news? Pew Research Center states that X remains more of a news destination than any other social media site. But specific platforms differ widely in structure, content, and culture. For the full scoop, check out this article by Elisa Shearer Sarah Nasser Jacob Liedke Katerina Eva Matsa: https://lnkd.in/dnDJi7Pn Thanks Public Relations Society of America (PRSA) for sharing this in your Issues & Trends today. #news #socialmedia #marketingtwins Natalie Van Buskirk, MBA Nicole Halsey