Proven leader who obsesses over data and prioritizes team development, driving results by empowering coaching and enabling direct reports, partners (Meta, Apple & Google) and colleagues to meet career/business objectives
What Are You Waiting For? ?? I could easily write a few dozen posts on the full journey to conversational messaging (and I will, throughout the new year). But if I had to distill everything down to a single piece of advice, it’s this: Start now. Don’t wait. RCS is already transforming marketing in North America, and it’s happening faster than anyone expected. The results speak for themselves - higher clicks, incremental sales, and significant revenue lifts. ?? The Demand Is Real - and Pent-Up Here’s the thing: Your customers are ready for RCS. They want it. In fact, their demand for richer, branded, interactive messaging is already outpacing what most brands currently offer. Right now, RCS is your opportunity to delight, surprise, and retain customers. But it won’t stay that way for long. ? Soon, RCS Will Be Expected As RCS adoption accelerates, customers will start to expect this level of interaction from every brand they engage with. And when that happens, unbranded SMS and MMS will no longer be seen as sufficient - they’ll feel outdated, irrelevant, even spammy. The longer you wait, the higher the risk that your competitors will beat you to the punch, capturing attention and loyalty with superior communication experiences. ?? The Future of Marketing Is Here RCS isn’t just a “nice-to-have.” It’s a must-have. It’s not just another channel; it’s the evolution of how brands connect with customers in their most personal space - their messaging app. ?? What’s Next? The sooner you start, the sooner you can: - Build richer customer experiences. - Drive measurable results. - Set yourself apart in a rapidly changing landscape. Infobip is here to help guide your journey, whether you’re just getting started or looking to scale your RCS strategy. ?? Ready to future-proof your messaging? Let’s talk. Thank you for following along with this series! Wishing you all a successful and innovative 2025. #RCS #MarketingEvolution #ConversationalMessaging #CustomerExperience #FutureOfMarketing
