James Brown的动态

Retailers in North America and all large brands should look at the why RCS is going to transform all business communications in this country. 1-way sms is becoming richer in format and also becoming 2-way. Apple and WhatsApp APIs have offered 2-way for years but North America has not leaned in, until now. Why now? That’s simple, 1-way SMS just got a serious upgrade and it’s so easy now to flip the switch and take a baby step into the immersive world of 2-way business messaging

AI in Marketing: The Game-Changer Revolutionizing Customer Engagement Marketing is no longer about just telling a story; it's about creating personalized, data-driven experiences that connect with audiences at scale. Enter AI—the transformative force reshaping how brands interact with customers, make decisions, and drive growth. In 2025, AI-powered chatbots are set to transform customer interactions, driving significant efficiency and service improvements. Far beyond just automating, AI is elevating marketing into a space of greater strategy, creativity, and personalization. Emerging AI-Driven Trends Shaping Marketing: 1???Automation Revolutionizing Interactions AI-powered chatbots are evolving into sophisticated conversational tools that mimic human-like empathy. They answer queries, resolve issues, upsell products, and guide customers seamlessly. This reduces costs while improving the customer journey. 2???Hyper-Personalization for Campaign Success Gone are the days of generic campaigns. AI dives deep into customer behavior to create highly relevant experiences—whether it’s product recommendations, curated offers, or personalized content. 3???Generative AI as a Creative Partner From crafting engaging emails to creating video content, generative AI tools like Jasper and DALL-E are enabling brands to push creative boundaries. AI is no longer just about efficiency; it’s about driving innovation. 4???Ethical AI: A Business Imperative As AI becomes more powerful, safeguarding customer trust becomes paramount. Transparency in how data is used and clear ethical standards will differentiate responsible brands. The S.M.A.R.T. Framework for AI Integration in Marketing: S – Start Small:?Pilot AI for tasks like customer support or email personalization. M – Measure Impact:?Track KPIs like engagement, satisfaction, and ROI. A – Adapt and Scale:?Expand AI to lead scoring, ad optimization, and content creation. R – Refine Data Quality:?Ensure clean, structured, actionable data. T – Train Teams:?Upskill your workforce to maximize AI tools effectively. Maximizing AI’s Potential in Marketing: Integrate AI strategically to transform customer interactions, deliver tailored campaigns, and automate workflows for efficiency. Build trust through ethical data use and focus on key metrics like CLV and engagement to measure impact and drive growth. Final Takeaway: AI as a Strategic Lever for Growth: AI is not here to replace marketers—it’s here to amplify what we do best: connect, create, and innovate. The winners in this AI-driven era will not just adopt technology—they’ll embed it thoughtfully into their strategy, processes, and culture. The question is no longer?if?AI will transform marketing, but?how?you’ll use it to transform yours. Let’s learn from each other—how are you leveraging AI in your marketing efforts? #AIInMarketing #CustomerEngagement #Personalization #GenerativeAI #AITrends #GrowthMarketing #Innovation #DigitalDataDriven

Spectrm x charles ?? ?? @charles acquires @Spectrm to become the leading AI-driven platform for E2E conversational marketing! ?? For years, charles has been at the forefront of helping brands like Dermalogica, HelloFresh and ABOUT YOU foster deeper customer connections via WhatsApp – with our automations, integrations, and focus on GDPR-compliance. By integrating Spectrm’s GenAI expertise, across Facebook Messenger and Instagram Direct, we’re expanding our cross-channel messaging power. Spectrm’s collaboration with global leaders such as Volkswagen, the Premier League, and BMW for their Superbowl campaign further strengthens our platform. This acquisition brings enhanced automation, enterprise-grade brand safety through Spectrm’s “SafeMatch” AI, and a steadfast commitment to data privacy. Additionally, with charles’ capabilities focused on customer retention and loyalty and Spectrm’s expertise on customer acquisition and lead-generation – we are now effectively able to cover use cases along the entire customer journey. What does this mean for brands? It means more intelligent and personalized customer interactions across the messaging channels customers prefer. Furthermore, as AI continues to revolutionize customer engagement across marketing, sales, and support, we are eager to explore new possibilities for different types of businesses along a variety of use cases. To our valued customers, thank you for your trust and support. We are dedicated to delivering innovative solutions and expanding our offerings in the coming months. For those yet to partner with us, let’s transform how your brand connects with customers in this conversational era. The future holds immense potential. Read more here ?? https://hubs.la/Q02_WTLd0

The Impact of Social Media on Customer Service Marketing Social media's ability to facilitate quick and direct communication with consumers has transformed customer service marketing. It enables brands to interact with their audience instantly, resolve issues quickly, and forge closer bonds ????. Social media has a huge and diverse effect on customer service marketing. First of all, social media gives firms the ability to offer immediate customer service. Customers can express their problems on social media platforms like Facebook and Twitter, and brands will respond to them promptly ??. This promptness shows the brand's dedication to providing excellent customer service while also increasing consumer happiness. A prompt reaction to a social media complaint from a customer, for instance, might transform a bad experience into a good one and improve the brand's reputation ??. Social media also makes it easier to engage customers in a proactive manner. Brands can stay informed and engage their audience by using social media to post specials, updates, and helpful information ??. Social media also makes interactive content possible, such surveys, quizzes, and live broadcasts, which can boost viewer engagement and participation. This proactive involvement contributes to the development of a devoted clientele and the sustenance of continuous connections ??. Furthermore, social media offers insightful information on the tastes and actions of customers. Brands can gather insights and spot trends by keeping an eye on social media interactions???♀???. Social listening solutions provide a deeper insight of customer demands and views by tracking brand mentions, sentiment, and conversations. This data-driven strategy aids in the development of marketing initiatives that are more focused and successful. #CustomerServiceMarketing Social media also makes it easier to engage customers in a proactive manner. Brands can stay informed and engage their audience by using social media to post specials, updates, and helpful information ??. Social media also makes interactive content possible, such surveys, quizzes, and live broadcasts, which can boost viewer engagement and participation. ??. Furthermore, social media offers insightful information on the tastes and actions of customers. Brands can gather insights and spot trends by keeping an eye on social media interactions, which helps them shape their marketing strategies ???♀???. Finally, word-of-mouth advertising is strengthened by social media. Good client experiences disseminated on social media can impact the opinions and choices of prospective clients by reaching a large audience ??. Encouragement of customers to post evaluations and experiences can increase the visibility and credibility of a brand. In conclusion, social media is an effective tool for customer service marketing since it provides chances for proactive communication, real-time involvement, and insightful data.

"10+1 AI Prompts for B2b SaaS Marketers ?? " I designed them, to help you create engaging content, refine your messaging, and optimize your marketing strategies. Plus, I've added a bonus prompt to spark even more creativity. ?? Prompt 1: Lead Magnet Creation “Generate 3 lead magnet ideas for a B2B SaaS product that helps [Target Audience] solve [Specific Pain Point]. Focus on formats like ebooks, guides, or checklists. Keep each idea under 50 words. Target Audience: [Insert]. Product Description: [Insert]” ?? Prompt 2: Value Proposition Refinement “Write a concise 3-sentence value proposition for [SaaS Product] that focuses on solving [Target Pain Point] for [Target Customer]. Include product benefits, unique value, and measurable outcomes. Product: [Insert]. Customer: [Insert]” ?? Prompt 3: High-Converting Email Sequence “Create a 5-part email sequence for a SaaS free trial offering targeting [Customer Type]. Include a subject line and CTA for each email, focusing on pain points, product features, and social proof. Audience: [Insert]. Product Description: [Insert]” ?? Prompt 4: Product Feature Highlight “Write a 3-sentence description of a new SaaS feature, highlighting its benefits and how it solves [Customer Pain Point]. Include product impact and differentiation. Product: [Insert]. Feature: [Insert]” ?? Prompt 5: Case Study Generator “Transform these 3 customer success stories into compelling case studies, focusing on the problem, solution, and measurable results. Provide real metrics such as percentage improvement or revenue generated. Customer Feedback: [Insert]. Product: [Insert]” ?? Prompt 6: Buyer Persona Development “Create 3 detailed buyer personas for a SaaS product targeting [Industry] for the [Insert] market. Include demographics, job titles, challenges, goals, and decision-making criteria. Product: [Insert]. Target Industry: [Insert].” .Use a table format for better clarity. ?? Prompt 7: Marketing Campaign Strategy “Design a content marketing campaign strategy to promote [New SaaS Feature]. Include blog post topics, social media strategies, email tactics, and KPIs. Target Audience: [Insert]. Product Feature: [Insert]” ?? Prompt 8: Conversion Rate Optimization (CRO) Checklist “Analyze the website [insert link] and Develop a CRO checklist for our SaaS landing page. Focus on copy, CTA placement, mobile optimization, and UX suggestions. Our Goal is: [Insert]” ?? Prompt 9: SEO Content Strategy for SaaS “Generate an SEO content strategy to increase organic traffic for a SaaS website. Focus on keyword research, content formats, and SEO-optimized blog post ideas. Target Keywords: [Insert]. Website Link: [Insert]” ?? Prompt 10: Social Proof Collection Strategy “Create a strategy for collecting and leveraging user-generated content (UGC) for our SaaS product. Include ways to collect testimonials, reviews, and case studies. Target Audience: [Insert]. Product: [Insert]” Bonus Prompt in the first comment ??

Maximizing WhatsApp for Marketing, Utility, and SMS in India: Top Providers and Strategies With the rise of instant messaging, WhatsApp has emerged as a powerful tool for businesses in India to connect with their audience. Here's a deep dive into the best WhatsApp communication solutions available for marketing, utility, SMS, and more. Leading WhatsApp Solutions Providers in India 1.Gupshup Services: Conversational messaging, marketing campaigns, customer support. Revenue Model: API usage fees, subscription plans, and premium features. Negotiation Tips: Opt for bundled services for a better rate, and explore long-term contracts for discounts. 2.Twilio Services: Messaging API, programmable messaging, customer engagement. Revenue Model: Pay-as-you-go pricing, volume-based discounts. Negotiation Tips: Leverage volume-based pricing if you have high messaging needs, and consider annual contracts. 3.Kaleyra Services: Messaging APIs, WhatsApp business solutions, voice services. Revenue Model: Transaction-based pricing, subscription models. Negotiation Tips: Combine multiple services for a holistic communication solution to get better rates. 4.Infobip Services: Omnichannel communication, messaging API, customer engagement tools. Revenue Model: Usage-based pricing, enterprise plans. Negotiation Tips: Use their omnichannel offerings to negotiate a comprehensive deal, and ask for trial periods to test their services. 5.Karix Mobile Services: Messaging solutions, customer engagement, WhatsApp Business API. Revenue Model: API call charges, subscription fees. Negotiation Tips: Look for volume discounts and prioritize essential services to optimize costs. How They Generate Revenue API Usage Fees: Charges based on the number of API calls made. Subscription Plans: Monthly or annual fees for using their services. Premium Features: Additional features such as advanced analytics, priority support, and more. Tips for Negotiating with Providers 1. Volume Discounts: If your business has high messaging needs, leverage this to negotiate better rates. 2. Bundled Services: Opt for a package deal that includes multiple services to reduce overall costs. 3. Long-term Contracts: Committing to a longer contract can often result in discounts. 4. Trial Periods: Request a trial period to test the service quality and reliability before committing. 5. Competitive Quotes: Gather quotes from multiple providers and use them to negotiate the best deal. Conclusion Choosing the right WhatsApp communication solution can significantly enhance your marketing, utility, and SMS strategies. By understanding the offerings and negotiation strategies, businesses can optimize their communication efforts and drive better engagement with their audience. I'd love to hear from you! What WhatsApp communication solution are you using in your organization? How has your experience been with your current provider? Image by Arivera from Pixabay

Day 201/366 ?? Revolutionize Outbound Marketing with AI! ?? The landscape of outbound marketing is evolving, and AI is leading the charge. Here's how AI can elevate your outbound marketing strategies to new heights: 1?? AI-Enhanced Email Campaigns: Leverage AI to create personalized email content based on past interactions, preferences, and behaviors. This targeted approach boosts engagement and conversion rates. For instance, a retail company using AI to track customer browsing history can automatically generate personalized email offers, increasing engagement by up to 35%. ?? 2?? AI-Powered Content Creation: AI tools like Copy.ai and Jasper generate customized social media ads and content quickly. A sportswear company, for example, can create specific ads for runners and yoga enthusiasts, tailoring messages to each segment's preferences. This boosts relevance and conversion rates, making campaigns more effective and cost-efficient. ?? 3?? Chatbots for Immediate Engagement: Implement AI chatbots to provide real-time customer interaction. A real estate company's chatbot, for instance, can recommend properties based on customer preferences instantly, enhancing lead generation and customer satisfaction. AI chatbots ensure no query goes unanswered, improving response times and customer experiences. ?? 4?? Predictive Analytics for Lead Scoring: Use AI-driven predictive analytics to score leads based on demographics, behavior, and past interactions. This precise method helps sales teams focus on high-potential leads, improving conversion rates by up to 50%. A SaaS provider can prioritize leads accurately, optimizing resource allocation and boosting ROI. ?? 5?? Programmatic Advertising: AI enhances programmatic advertising by dynamically adjusting bids and placements based on real-time data. An online retailer can use AI to identify the best times and channels for ad placement, maximizing visibility and engagement. This data-driven approach ensures that marketing resources are used effectively, reducing costs and improving campaign outcomes. ??? ?? Explore More About AI in Outbound Marketing Embrace AI to transform your outbound marketing strategies, achieve unprecedented levels of personalization, efficiency, and predictive accuracy. Stay ahead of the curve with AI-driven innovation! ?? Please Subscribe on LinkedIn https://lnkd.in/gCYAm9Mc Join the whatsapp channel for more updates: https://lnkd.in/gBjtYy_3 Schedule a 1:1 call for AI/ML/DS knowledge help: https://lnkd.in/gbss6cBt #AI #ML #spreadingaithroughsl

The Hidden Pitfalls in B2B Marketing. There are recurring mistakes that plague even the most promising ads. Today, I will be peeling back the curtain on some of these mistakes and offer possible solutions that are deep enough to go beyond the surface-level fixes. 1. The Assumption of Rationality Mistake: A lot of B2B marketers operate under the illusion that business decisions are fully rational, This therefore, leads to a very dry, feature-centered messaging that fails to connect. Solution: Use the "Whole Brain" approach. In B2B logic is so crucial, while logic is crucial, emotions drive decisions. Create narratives that appeal to both the analytical CFO and the charismatic and ambitious CEO. This is exactly where neuromarketing techniques come in, to tap into limbic system, which governs decisions. Then, storytelling, use a storytelling techniques that showcase soft benefits like industry prestige and hard ROI. 2. The Content Volume Misbelief Mistake: in some companies or business settings they often mistake content quantity with quality. In attempt to dominate search rankings they put out mediocre pieces of content. Solution: Start using the topic cluster model. Use the in depth cluster content, produce thorough pillar content exhibiting thought leadership. Use technologies from natural language processing (NPL) to guarantee semantic richness. Work with your industry influencers or leaders for co-created content using many levels of intelligence and knowledge. 3. The Linear Funnel Fixation Mistake: Adhering to an outdated linear funnel model in an era of complex, non-linear buyer journeys. Solution: Implement an orchestrated customer experience model. Use predictive analytics and machine learning algorithms to map decision-maker behavior. Create adaptive content journeys that respond in real-time to engagement signals. Develop a robust attribution model that accounts for multi-touch, multi-channel interactions. 4. The Personalization Paradox Mistake: Superficial personalization that doesn't go beyond "{First Name}" in email subject lines. Solution: Harness the power of intent data and predictive personalization. Utilize AI-driven platforms to create dynamic content experiences that adapt based on firmographic and technographic data. Implement account-based marketing (ABM) strategies that tailor entire campaigns to specific high-value accounts, considering their unique pain points and decision-making structures. 5. The Metrics Myopia Mistake: Focusing solely on vanity metrics like page views or social media followers, missing the bigger picture of actual business impact. Solution: Develop a comprehensive marketing attribution model that ties marketing efforts directly to revenue. Implement econometric modeling to understand the true impact of marketing activities on business outcomes. Utilize cohort analysis to track long-term customer value and the impact of marketing on customer lifecycle stages.

The B2B market is constantly evolving. Businesses that fail to adapt risk falling behind the competition. AI marketing presents a powerful opportunity to enhance customer experiences, streamline operations, and achieve increased ROI. Here are the top 5 game-changing AI marketing use cases that every business owner should be aware of: 1. Personalized Customer Experiences: Deliver exceptional customer service with AI-powered chatbots. These intelligent assistants can answer questions, troubleshoot issues, and guide customers through the buying journey, fostering trust and loyalty. Imagine a 24/7 virtual assistant providing real-time support and personalized recommendations, leading to higher customer satisfaction and improved conversion rates. 2. Automated Content Creation: Break free from content creation bottlenecks! Leverage AI to generate high-quality content like blog posts, social media updates, and product descriptions, freeing up your valuable time and resources. AI can analyze industry trends and target audience preferences to create compelling content that resonates with your customers, keeping your brand top-of-mind. 3. Programmatic Advertising: Reach the right audience at the right time with pinpoint accuracy. AI-powered programmatic advertising utilizes real-time data and machine learning to optimize ad buys across various platforms. This data-driven approach ensures that your marketing budget is spent efficiently, maximizing reach, engagement, and ultimately, ROI. 4. Personalized Ad Recommendations: Don't waste resources on generic ads that go unnoticed. AI can analyze user data and behavior patterns to deliver highly personalized ad recommendations. This ensures your target audience sees ads relevant to their interests, leading to higher click-through rates, conversions, and a significant boost in lead generation. 5. Email Marketing Optimization: Craft email campaigns that resonate with your audience and drive results. AI can personalize email subject lines, segment your email lists based on demographics and preferences, and even predict which content will perform best. This translates to higher open rates, click-through rates, and ultimately, conversions, nurturing valuable leads and fostering stronger customer relationships. By bounding these AI marketing use cases, businesses can achieve significant growth through: - Enhanced customer experiences:?Build stronger relationships and boost satisfaction. - Increased efficiency:?Automate tasks and free up resources for strategic initiatives. - Improved targeting and personalization:?Reach the right audience with the right message. - Data-driven decision making:?Optimize campaigns for maximum impact. - Measurable results:?Track progress and demonstrate the ROI of your marketing efforts. Read the complete Blog article at: https://bit.ly/3UeqDn5 Boost efficiency and skyrocket your B2B profits. Contact navAI today! #growth #businesses #ai #b2b

Top AI Tools for SMB B2B looking to increase Marketing Productivity Wanting to leverage AI to boost your marketing productivity? These top AI tools offer automation, insights, and enhanced decision-making for B2B marketing... 1.Jasper (for AI-Driven Content Creation) https://bit.ly/3YZWNVU Jasper uses AI to generate high-quality content for blogs, social media, and ads. It streamlines content creation, saving time and improving consistency across marketing channels. 2.Crimson Hexagon (for Social Media Listening and Analysis) https://bit.ly/3Awxvp5 Now part of Brandwatch, Crimson Hexagon provides AI-driven social listening and sentiment analysis, helping CEOs understand customer needs, track trends, and manage brand reputation. 3.Drift (for Conversational Marketing and AI Chatbots) https://bit.ly/3ADKncV Drift's AI-powered chatbots engage visitors in real-time, capturing leads, answering FAQs, and driving conversions. It’s a productivity booster that allows CEOs to optimize customer interaction and lead generation. 4.Albert AI (for Autonomous Digital Ad Campaigns) https://bit.ly/4ewKMfm Albert automates digital advertising by managing audience targeting, optimization, and testing for PPC and social media campaigns, freeing up resources while enhancing ad performance. 5.Lumen5 (for Video Content Creation) https://bit.ly/2ELvG9T An AI video creation tool, Lumen5 turns blog posts, articles, and text into engaging videos, making it easy for CEOs to produce visual content and increase brand visibility with minimal effort. 6.Crayon (for Competitive Intelligence) https://bit.ly/4eqcNoP Crayon uses AI to track competitors' digital footprints across social media, websites, and marketing channels, helping CEOs stay informed about market changes and competitor strategies. 7.PathFactory (for Content Intelligence and Personalization) https://bit.ly/3O37QHG PathFactory’s AI analyzes how prospects consume content, then recommends the next piece of content, creating a seamless buyer journey that maximizes engagement and sales-readiness. 8.Zapier (for Workflow Automation Across Apps) https://bit.ly/2T7oixS Though not strictly an AI tool, Zapier uses automation to connect over 2,000 apps, automating repetitive tasks such as data entry and lead nurturing, which is crucial for productivity. These AI tools empower CEOs to streamline processes, boost customer engagement, and stay ahead in a competitive landscape with smarter, data-driven marketing productivity. Learn more by reading the full blog post here https://bit.ly/3Cn9Xnb or check out my book on Amazon: https://amzn.to/3QY2ONB #growthmarketing #marketingstrategy #b2bmarketing #evolveforgrowth