Proven leader who obsesses over data and prioritizes team development, driving results by empowering coaching and enabling direct reports, partners (Meta, Apple & Google) and colleagues to meet career/business objectives
One-Click Purchases: Simpler Than You Think ??? For many brands, the idea of implementing one-click purchases in messaging campaigns feels like a daunting challenge. Replicating an entire e-commerce flow in a messaging channel? Terrifying. But here’s the good news: you don’t have to! With RCS, enabling direct purchases is not about reimagining your entire e-commerce infrastructure. It’s about focusing on simplicity and speed. Here’s how: Use a Rich Card or Carousel to advertise specific products. Add eye-catching images or even a short video to highlight the product and its features. Include a “Buy Now” button tied directly to the featured product. Leverage platforms like Authvia (a fully integrated partner of Infobip) to implement seamless text-to-pay functionality - no full inventory integration needed. ?? Why This Works: 1?? You’re not recreating your website in the channel. Instead, you’re shortening the purchase flow for high-impact items or services, making it easy for customers to buy with a single tap. 2?? Text-to-pay functionality is fast, secure, and frictionless, reducing drop-offs that occur when users are redirected to external sites. 3?? Not every message needs to include this capability. Infobip can help identify the products or services that are best suited for this strategy to maximize campaign revenue. The result? Streamlined transactions, higher conversions, and a better customer experience. It’s time to rethink what “commerce” means in messaging. With RCS, it’s simpler and more impactful than ever. ?? Stay tuned for Post 9: "The Conversational Commerce Blueprint – Building Seamless Shopping Journeys." #RCS #OneClickPurchase #RichMessaging #TextToPay #Marketing2025
Founder/CEO | Conversational Commerce Expert Accelerating Payments @ AuthVia
2 个月RCS + Infobip + Authvia’s Patented Text to Pay = a world class customer experience!