Proven leader who obsesses over data and prioritizes team development, driving results by empowering coaching and enabling direct reports, partners (Meta, Apple & Google) and colleagues to meet career/business objectives
What if Your Marketing Campaigns Could Generate Real 2-way Conversations with Customers in 2025? For years, SMS and MMS marketing in North America has followed a familiar formula: ?? Send a message → Guide customers to your website → Hope for conversions. It’s a one-way street with an abrupt end. Functional, yes. But not exactly engaging. RCS is flipping that script. It’s no longer just about pushing messages out - it’s about bringing the brand to the customer and keeping them engaged in the channel. Imagine a future where your campaigns don’t just nudge customers toward your website but meet them where they are: - One-tap purchases directly in the messaging experience. - Instant answers to product questions. - Full conversational commerce, with AI seamlessly guiding the shopping process. These aren’t just features—they’re a revolution in how brands and customers connect. But here’s the catch: achieving this level of engagement isn’t just about technology. It’s about preparation.?? Before going conversational, brands should consider: 1?? Audience Understanding: What do your customers want when they interact with your brand? Are they looking for product information, quick purchases, or support? 2?? Journey Mapping: Think beyond campaigns—map out end-to-end experiences that reflect your customers’ behaviors and preferences. 3?? Channel Strategy: Evaluate how RCS fits into your broader marketing mix. Not every campaign needs to be conversational, but knowing where to use it is critical. 4?? Experimentation: If you’ve followed along with posts 4, 5, and 6, you’ll know how experimenting with rich features and analyzing engagement data lays the foundation for success. This step ensures your campaigns are ready for the conversational leap. The opportunity with RCS is clear: real conversations that drive real results. But the brands that excel will be the ones who invest time in the groundwork, and Infobip is primed and ready to take you on this journey. ?? Stay tuned for the next post: “One Click Purchases - Removing Friction in the Marketing Funnel.” #RCS #ConversationalMarketing #CustomerEngagement #RichMessaging
