Proven leader who obsesses over data and prioritizes team development, driving results by empowering coaching and enabling direct reports, partners (Meta, Apple & Google) and colleagues to meet career/business objectives
How engaging are your marketing messages? In 2025, "good enough" won’t cut it. Marketing 101 reminds us of a simple truth: the more engaging and relevant your message, the more likely recipients are to act. But here’s the kicker—RCS takes that principle to a whole new level. Brands adopting RCS are seeing results that significantly outperform SMS and MMS, and it’s all thanks to rich features like: ?? One-way rich cards that grab attention instantly. ?? Carousels that showcase multiple products in a swipeable format. ?? Interactive content such as videos, which keep customers engaged before they even click. When used strategically and optimally, these features are driving incremental revenue increases well over 100%. It’s not just about better visuals; it’s about creating memorable, action-oriented experiences that make your brand stand out and compel customers to act. 2025 will be the year brands rethink how they build, plan, design, and optimize campaigns. At Infobip, we’re ready to guide your brand through this shift and help you extract maximum value from RCS to stay ahead of the competition. ?? Stay tuned tomorrow for the next insight: How RCS engagement reporting will irreversibly change audience segmentation. #RCS #Marketing2025 #Engagement
