James Brown的动态

What are you #RCS strategies for 2025 and 2026?

This is a great 2025 summary of RCS. Feel free to reach out to me for more insights into how we are helping educate clients of all sizes on how to incorporate RCS into existing environments. (Fireside chat coming soon)… #ipstacktechnologies, #ipstack, #RBM, #RCS

Another success story highlighing the impact Path2Ignite brings to a brands marketing strategy. Questions about integrating this solution into your marketing mix? Contact me at [email protected] and let's talk. #datadriven #directmail #ROI

Are increasing digital ad costs eating into your ROI? Are you struggling to boost customer lifetime value (LTV)? ?? Path2Ignite! ?? may be the solution you need! Read about how Path2Ignite helped: ?? Diversify marketing channels: Reduce reliance on expensive digital platforms. ?? Acquire new customers cost-effectively: Unlock untapped opportunities. ?? Boost repeat purchases & LTV: Turn one-time buyers into loyal fans. https://lnkd.in/e9eeqBwh The result? A revitalized marketing strategy and soaring profits! ?? Don't let rising costs hold you back. Ignite your growth with Path2Ignite! ?? #Path2Ignite #MarketingStrategy #CustomerAcquisition #CustomerLifetimeValue

In the lead up to BFCM, here are a couple of key reminders to keep marketers on track (and hopefully sane): ?? ?? If a subscriber hasn't engaged with your emails in over 12 months, they're probably not going to suddenly start opening them on the busiest sale day of the year. Stick to your engaged customers for your BFCM sends, and for the love of Gosh, if you don't want to experience deliverability issues that last into the New Year, DON'T batch and blast! ??Delivery ≠ Deliverability. Your delivery rate tells you which of your emails have bounced vs. been delivered to the ISP, but gives you no insight into whether or not they're hitting the inbox. The best way to get an indication of your deliverability is by monitoring your engagement rates - are opens & clicks consistent? If your key metrics drop, that can be an indication of deliverability issues. ?? Review your BAU flows and make sure you're not discounting upon discounts, or sending a discount code that can't be used during BFCM and will expire before it can be used. Better yet, create custom abandoned browse and abandoned cart flows for your sale ??Schedule your large campaign sends in advance, so that on the day your time is freed up to focus on urgent tasks that pop up Good luck marketers, and may the odds be ever in your favour!

Such a good reminder - if you’re looking for ways to measure your success heading into the thick of BFCM - Emily Bowerman gives great advice. To hone in on deliverability and how that adds to success, here are a few bullets: - Deliverability is not delivery and any stats reporting a deliverability rate are either using seed email addresses (email addresses set up at mailbox providers for the sole purpose of measuring where that email lands) OR is a delivery rate (a % of email that gets accepted by mailbox providers. It provides zero insight into where those emails lands). - The best way to measure success is to combine all of the data holistically: seeds, opens (even in the world of bots and non-human interaction), and delivery COMBINED with the KPI of the email. The goal is not deliverability. Deliverability is the tool to get the KPI’s - Benchmark against yourself. What brings your KPI’s? What % gets you that success that is needed over the holiday busy period. Don’t fall into the trap that what works for others (including direct competitors) will work for your audience. Editing to add: this advice starts with the base of consent, both explicit and ongoing.

Have you noticed those ads that put products side-by-side and wondered why they grab so much attention? Competitor product comparison ads are a powerful marketing tool, and here’s why they work so well: These ads offer a clear view of features, benefits, and pricing, helping consumers make informed decisions quickly. By highlighting unique advantages like better pricing or superior features, brands can effectively stand out in a crowded marketplace. Openly comparing products demonstrates confidence and builds trust, showing that the brand has nothing to hide. These ads also educate consumers, empowering them to choose the best product for their needs. Most importantly, comparison ads are engaging and pique curiosity, often leading to higher click-through rates and conversions. They’re not just about showcasing superiority but about fostering an informed, confident, and engaged customer base. What do you think about comparison ads? Have they influenced your purchasing decisions? Share your thoughts below! #marketingtips #productcomparison #digitalmarketing #updraftmarketing #comparisons

?? Last Call: Only 15 Seats Left and 24 hours to go! ?? 185 e-commerce marketers have already secured their spot for our upcoming session on "Making the Most of BFCM This Year!" Will you be joining them? ?? Link to register: https://lu.ma/nuqwwe8t Here's everything we will be covering in the live session: 1. ?? Push Notification Strategies: Craft compelling messages that drive immediate action 2. ?? Email Marketing Mastery: Design high-converting campaigns for the BFCM rush 3. ?? SMS Tactics: Leverage text messaging to boost sales and engagement 4. ?? Personalization Techniques: Tailor your messaging for maximum impact 5. ?? Data-Driven Decisions: Use analytics to optimize your BFCM performance 6. ? Timing is Everything: Learn the best times to reach your audience 7. ?? Cross-Channel Integration: Create a seamless experience across all platforms BONUS: Live Q&A session to address your specific BFCM challenges! Don't miss this opportunity to supercharge your BFCM strategy. Secure your spot now before it's too late! #BFCM #EcommerceStrategy #DigitalMarketing #HolidaySales #PushOwl #onlinesession

Ever feel like your advertising budget is just...vanishing into thin air? ????? It's time for a strategy shift! Moving from awareness to conversion campaigns can be the game-changer your business needs. Why? Because it's not just about reaching people; it's about getting them to act. ?? Dive into our latest blog post to discover how optimizing your campaigns for sign-ups and customer acquisition can transform your advertising efforts. Ready to make your budget work smarter, not harder? Let's get those conversions rolling! You can check out the blog post here: https://lnkd.in/djQEmg-T #ConversionIsKey #AdvertisingStrategy #GameChanger