Proven leader who obsesses over data and prioritizes team development, driving results by empowering coaching and enabling direct reports, partners (Meta, Apple & Google) and colleagues to meet career/business objectives
Ready to leave your competition in the dust in 2025? ?? What would a 50% -100% increase in click-through rates mean for your marketing strategy next year? 2025 is shaping up to be the year of Rich Communication Services (RCS) - and if your strategy still leans on SMS and MMS, you’re missing out. Our controlled A/B tests with North American Retail brands, during the 2024 holiday season, show that RCS consistently delivers 50% higher CTRs compared to MMS and over 100% higher than SMS. And that’s without optimization! Of course, it’s fair to ask: "Is this all just the novelty factor, are people clicking because it’s new, or are they actually converting?" "Can I adopt RCS even if I currently use another platform for SMS or MMS?" "What percent of people can I even reach with RCS?" At Infobip, (in part, due to questions like those above), we don’t leave success to chance, and we want to make it easy for every brand to take full advantage of this game-changing shift to RCS Marketing. That’s why we’ve created a managed service with experienced Rich Messaging consultants and industry Thought-Leaders in both Rich Messaging and Conversational design. We’ll help your in-house team or agency convert SMS/MMS campaigns to RCS, deliver results you can see, and build a roadmap to keep you ahead with Conversational Marketing. ?? Stay tuned tomorrow for our second insight: RCS drives higher buyer intent.
Pooja Kashyap
2 个月
Promising figures, indeed! However, I'm curious to know, for businesses already using SMS or MMS platforms, how challenging is it to integrate RCS messaging, and what should be the first step in this transition?
Louis Moynihan
2 个月
Any Retailer about to kick off SMS planning for Valentines Day, Presidents Day Sales, or new Spring Collections should seriously consider this program in North America
?? Product Experience and Growth Leader | Mobile, Cloud and AI | 2x exit
2 个月Don't forget this original case study from Subway and Mobivity. "The RCS conversion rate was 140 percent higher than SMS for a sandwich offer" ?? https://jibe.google.com/case-studies/subway/