Ideaspring Capital的动态

We were thrilled to support HubSpot For Startups' Bridging Borders event in Bengaluru focused on helping Indian startup founders enhance their go-to-market (GTM) strategies for success in the US market. The closed-door networking event was held in collaboration with Boundary Marketing, Deel, GoMassive Earth Network, 3one4 Capital and BonBillo. Key topics discussed: - Market insights to help understand the dynamics of the US market and how to tailor your entry strategy. - Sales & marketing tactics that enable startups to craft compelling narratives and leverage digital marketing strategies. - Gaining insights into building a diverse team that fosters innovation. Check out HubSpot's blog to design your GTM strategy with a template and examples: https://hubs.ly/Q02WJz270 #entrepreneurship

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"Founders always struggle with this use case specificity question." It's a very good point by Robert. Do you go broad (common approach) to address the whole potential market "somewhat"... ...or do you go specific and address a smaller niche market directly? The answer (as Robert also points out) is "go specific". It doesn't matter if you try talking to everyone, if no one actually responds. If you address specific people with specific needs, then your chances of getting a response are that much higher. This being said -- what do you DO have the distribution advantage, or you have multiple mature products and/or offers? While it gets more complicated than what can be reasonably addressed in a simple repost - there are certainly communication approaches you can use to be simultaneously broad and specific. Hint: you cannot do both, in the same place, at the same time. You also have to be tactical and strategic to make sure the "order of presentation" is done correctly (to ensure people don't get confused or bounce too early) This may be a topic I'll be exploring soon. It's a good one...

???????? ???? ?????????? ???????? ?????????????????? ??????????????'?? ??????????????????????? Startup life is hard and in #B2BGreenTech marketing is often not a priority. But it needs to be done, especially when you know that investors and commercial buyers are seeing multiple startups every day. So how do you stand out?? ????????’?? ????? ???? ?????????? ???????? ??????????????: ?? ?????????? ???????? ???????? ????????????????????: What critical goals are you driving towards? Whether it’s securing investment, landing an LOI, or signing a key off-take agreement, ???????? ?????????????????? ???????? ?????????? ???????????????????? ???? ?????????? ?? ???????? to drive visibility when you need it the most. ? ?????????? ????????, ?????????? ??????????, ?????????? ????????????????: Knowing precisely who your target audiences are is key to achieve your objectives. Think about where you will meet them, when and why—then build a calendar that can guide your focus marketing activities through the year. ?????????? ???? ????????????: As a general rule of thumb, as a B2B industrial green-tech player, you’ll need to do a few things well to achieve good visibility. Keep an updated LinkedIn profile with a good narrative and engaging posts, a professional website and be regularly visible in the trade publications your audiences are exposed to. Other channels can be helpful, but if you need to focus, these are the ones to get right. ?? ?????????? ???? ?????? ???????? ???? ???????????? ???????? ?????????????????? ?????????? ????????????, ??????????????????, ?????? ????????????????. #B2BMarketing #GreenTech #MarketingStrategy #StartupAdvice #BusinessGrowth #Sustainability #VC #TechEvents #Scaling

Events are crucial for early-stage startups, but they are a significant investment. Lead generation is a primary goal for many clients, (there are other essential objectives to consider but that's for another post). To ensure a successful event stand that maximises your potential for leads: ? Clearly communicate the brand's value or offering. ? Ensure that the brand value resonates with the target audience. By focusing on these key points, startups can attract well-suited leads who understand their offering and engage with their content and team effectively. On the flip side, without these elements in place: ?Potential leads may overlook the stand ?Your team wastes valuable time explaining the offering hoping that it 'lands' ?You get lost in a sea of blue with messages all saying vague and abstract ideas that merge into one in event attendees post-healthcare event memories.?? Recently, we collaborated with Thiscovery, a Cambridge University spin-out, to define their unique market position and effectively communicate their value through brand messaging and brand content. Our partnership involved a range of activities, from discovery workshops and audience interviews to brand messaging and animation, to establish a clearly defined market position that resonates with their audience. ??The outcome? A differentiated brand, that resonates with the target audience, and delivers a concise brand offering. This enables their team to focus on generating leads from well-suited stand visitors effectively. We're very excited to see the team take this brand forward to support their future growth plans. Ruth, Jenni, Louise, Sam, Rebecca, Rose, Sybbie, Karen. #Startup #Events #LeadGeneration #BrandValue #HealthTech

?? The horizontal startup positioning dilemma ?? This dilemma boils down to one question… “How specific do you need to be in positioning and marketing your use case(s)?” 2 competing forces make this question difficult for a startup founder to answer: The more specific we get on the use case… ? The sharper the messaging will be. ? But the market size will be smaller. The broader we get on the use case… ? The bigger the market will be. ? But we run the risk of not resonating with anyone. ——— We’ve worked with over 200 B2B startups on their positioning. (most of them horizontal products) And founders always struggle with this use case specificity question. There are 2 approaches that we propose to founders for how to make this decision. 1?? Start broad and narrow as you learn. This strategy works well when you have some sort of distribution advantage. (ie. You can easily get meetings with many prospects in your broader market) We had this when building FletchPMM — Our LinkedIn content drove 20-40 meetings a week with founders. This made it easy to discover and experiment before narrowing our focus. Our use case positioning went from: “Doing startup product marketing” → “Positioning & messaging for B2B startups” → “Homepage positioning & messaging for B2B startups” Calendly also had a distribution advantage in word of mouth and virality. (via sharing booking links) So when they positioned around “scheduling meetings”, they were still able to reach different segments with more specific use cases (scheduling demos, scheduling parent-teacher conferences etc.) 2?? Start specific and broaden as you grow. Most early-stage startups don’t have a distribution advantage. They have 1 marketer (maybe) and limited funds. So rather than spreading their efforts thin across a broad use case, it’s (almost) always best to go with a specific use case. As far as which specific use case to pick? Pick the use cases that you think have the highest urgency to be addressed. Because if you can’t get the high urgency specific use case to work in your marketing… The broad use case is definitely NOT going to work. ——— So, if you're working on positioning an early-stage horizontal product and aren’t sure how specific to get with your use case(s), keep this in mind… If you have a distribution advantage, go broad. If you don’t, go specific. #positioning #startups #GTM

Specific is almost always better when building a go-to-market strategy, the hard part is figuring out what tracks lead to sustainable growth vs a dead end

My priorities after 8 day in Sales: 1. Focus on your ICP: Narrow down your target audience for maximum impact. 2. Experiment with content and offer: Test different formats to see what resonates with your audience. 3. Consistency is key: Content, Outbound, Meetings, everything. 4. Engage, engage, engage: Spend time interacting with your network and potential customers. 5. Implement GTM sprints with KPIs: Use 2-4 week cycles to gather data, refine targeting, and test messaging. 6. Increase Conversion Rate on the website /product 7. Building a Lead Engine Anything I am missing? Here is some content I found relevant: - How to Create a Go-to-Market Strategy for Startups - Artisan AI https://lnkd.in/ejpdrNsT - How to craft successful go-to-market (GTM) strategies for startups https://lnkd.in/eMY-Z9cT - The Go-To-Market Strategy Guide for Early Stage Startups https://lnkd.in/ec-7C_UQ - The 5-Step GTM Playbook for Early-Stage Tech Startups - Rick Koleta https://lnkd.in/eyRX5hmK

How do you know if your GTM strategy is actually working as an early-stage startup? Try a data-backed approach to your GTM: Stage 1: Create your GTM Strategy ??- Determine your Ideal Customer Profile - who is most likely to buy from you? ??- Craft your Positioning and Messaging Strategy - this essential and requires a lot of deep work to get right ??Reality Check: You don't have the bandwidth to do everything in a GTM when you are an early-stage startup or founder. Stage 2: Test your GTM This is where you use your positioning and messaging as a lead magnet on ONE channel ??1. A channel where your ICP typically hangs out. Ex. If you are targeting SaaS/B2B founders - choose YouTube. If you are targeting an Exec - choose LinkedIn 2. Create a lead magnet levergaging your UVP to attract your ICP 3. Now it's time to see if your GTM actually works : You might look at: ??User Engagement Rate on the channel you are on ??Landing Page Conversion Rate ??Fit percentage of leads % (how many are in your ICP?) ??Activation % and Revenue The activation percentage would be how many people take the next step in the sales funnel like booking a demo, call, or trial period. Then you want to measure how many of those leads converted to actual revenue. Stage 3: Time to scale - Once you have tested your GTM and find that your ICP is converting to revenue, it's time to implement a multi-channel strategy to drive growth/demand. ????The key here is to be visible everywhere your ICP is. PMMs in B2B how would you approach GTMs for early stage startups? -------------------- Found this useful? Repost it with your network ?? and follow me for marketing, AI, and founder insights.

How effective is your company's hashtag #LinkedIn presence? LinkedIn is crucial for startups to increase visibility, recruit talent, and network. Startups use it effectively to showcase growth, share content, and promote company culture. Through consistent engagement and relevant content, these startups have built strong followings and enhanced their brand presence. The Celsius100 Consulting team worked with Gravton Motors to revamp their #Linkedin page. Gravton Motors saw a 5127% increase in reactions and a 44.7% rise in unique visitors in just three months. Read the case study to learn more: https://lnkd.in/g9Mbi2uN Ready to transform your hashtag #socialmedia engagement? Contact us to find out how. #corporateimage #brand #brandimage Rajshankar Ray K.Vijaya Kumar Ram Rajappa Amitabh Saran Shalendra Gupta Parshuram P. Bala Srinivasa Bala Pachyappa Aniisu K Verghese Ph.D. Rhys Rufus Shubham Dubey Eshna Shoney Pranav Dandekar Pranav Salunkhe