Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast | Tips & New Features | Voted Top 25 PPC Experts ‘24 | +17 Years in Digital
If you're targeting audiences in Europe, you may see a decline ?? in overall reach and an increase ?? in video duration metrics. Be aware of the possible impact on your Meta Ads metrics reporting. ?? Here's what you need to know: Meta is now asking its users in Europe to choose to see 'personalized' or 'less-personalized' ads. When people choose to see 'less-personalized' ads, they may see your video ads in 'ad breaks'. This may result in an increase in video duration metrics, as people can't skip it for a few seconds. Also, you may see a decline in overall reach. This is because, when people update their ad preferences, your ads may not reach as many people as before, defined by your ad set's audience targeting. ?? Be aware of the above when looking at your Meta Ads results going forward. #MetaAds notice spotted by Bram ?? Follow for more Meta Ads content.
Bram Van der Hallen Wait, does it show lower reach because your ads will be reaching less people or because Meta will be unable to measure true reach when you switch off personalised ads?
Hi Bram, greetings from Seville (Spain)! It's a pleasure to read and learn from you. A quick question: Could this also affect broad audiences, or does it only impact audiences clearly segmented by interests? Thank you!
This is one of the reasons why In-Stream is a junk placement; we always remove it from our video view campaigns!
Interesting.. is this also the case for other platforms you think?
Interesting shift with Meta Ads. Less personalized ads = longer views but smaller reach ??
Great insights, Bram Van der Hallen! ?? These changes in Meta Ads preferences definitely call for a shift in strategy. Broadening audience targeting and focusing on engaging creatives are now more crucial than ever to maintain reach and effectiveness. Thanks for sharing this update—super helpful for staying ahead in the game!
Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast | Tips & New Features | Voted Top 25 PPC Experts ‘24 | +17 Years in Digital
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