Adam Root的动态

What happens when we neglect user research? We risk creating products that miss the mark—leading to wasted resources and lost opportunities. Does this scenario feel a little too familiar? During your quarterly strategic planning session, you set a clear goal to invest in operational improvements and decide to create a digital product to enhance efficiency. However, by not observing your staff's actual use of the current system or gathering feedback on early prototypes, you end up with a product that fails to address their real needs, causing new frustrations instead of solving existing pain points. Consistent user research is the only way to avoid this pitfall, and we can help. Dive into our latest blog to discover how to acquire meaningful insights from your users. https://bit.ly/3S9mUps

Week 2 at Product Space: Sharpening the Lens on Product Discovery Product discovery is essential for creating successful products. This week, we focused on: - Pinpointing User Needs: User interviews and surveys providing direct insights into user problems, context, and emotions. It's crucial to understand the "why" behind needs. Validating Solutions: Prototyping and A/B testing is a great tool to confirm if solutions were viable and desirable for users. These reality checks prevent building the wrong thing. Strategic Positioning: Competitive analysis reveals opportunities to innovate and differentiate our offering based on strengths and market gaps. Insight: Product discovery aligns products with user needs through continuous learning, validating, and strategic positioning. It's an iterative process of asking questions and pivoting based on findings. More to be revealed soon! Stay Tuned

Integrating GenAI into your product roadmap necessitates a strategic approach that balances innovation with practical implementation. Learn how harnessing the power of GenAI can drive transformative outcomes for your organization. Get expert tips to prioritize GenAI capabilities for product success, enhanced user experiences, and sustainable business growth. Check out our insightful blog post: https://buff.ly/3LJRfay

Introducing ProductHooman Conference May '24??? ?? Mark your calendars: May 16th-17th A conference that talks about "UNVEILING THE PLAYBOOK TO USER RESEARCH"??? Reserve your spot now: https://lnkd.in/gSFJQ-vq ???You know what I've realized lately? A lot of us are struggling with using qualitative data effectively in our product development journey. At Olvy, we've been digging into this issue, and guess what we found? It's all about how we perceive things – sometimes, qualitative data feels too complicated or we think we don't have enough resources to tackle it. But here's the thing – we're not here to dwell on the problem. We're here to fix it! ?? Our goal? To make sure teams like ours have the tools and know-how to use qualitative data to make smart product decisions. Who is this for? 1?? Startup Founders: You're the ones with the big ideas, but figuring out how to use qualitative data to fine-tune your product can be tough when resources are tight. 2???Early-Stage Product Teams: You're in the trenches, making decisions without all the fancy data. We get it – it's hard. 3???Growth Teams in Enterprises: You're part of big companies but still need to find ways to use qualitative feedback to keep growing. ???We've got some amazing speakers lined up, They'll be sharing their insights on how to listen to your community and make better decisions as Product Teams. ???And here's something special – we're going to talk about how to make Product Managers truly understand the research process. Plus, we might even have a UX Research Playbook/Method to share, straight from UX Researchers! ???Oh, and one more thing – we'll be talking about some practical methods for Early-Stage Product Teams or small Growth Teams to use, even if you don't have a dedicated Research Team. It's all about keeping that empathy and continuous customer discovery going strong. ???So, mark your calendars: May 16th-17th. Don't miss out on this chance to level up your user research game and make some serious impact with your products. #productconference #producthooman

The latest Enterpret template was created by our own, Vivek Kaushal ? This Product Discovery FigJam is what we use at Enterpret to figure out what to build next and is inspired by the Opportunity Solution Tree method - s/o to Teresa Torres ?? Vivek guides you through the three phases: 1 - Discovery / 2 - Investigation / 3 - Ideation. He also walks through how customer insights power the discovery of the most important issues to tackle and how Wisdom, our copilot of customer insights, can be your partner to inspire ideas based on the voice of the customer. Get the template: https://lnkd.in/ebRWsk2j

?? Searching for products has never been easier with #MyProductWorld! Here is an overview of the benefits that you will experience when using MyProductWorld:? ? ? Find out everything you need to know about our products easily ? Compare up to five products and find the grade that meets your requirements ? Request your product sample in just a few clicks ? Ready to simplify your product search? Try MyProductWorld today and see the difference for yourself! https://lnkd.in/etgEmpAs ? #VirtualAssistant #Digitalization

?? New on Bizcuit Media ?? Exploring the Best Design Thinking Workshops for Innovative Product Design Discover the latest insights and strategies to help you stay ahead. Our newest blog post is packed with valuable tips and expert advice. Read more here ?? https://lnkd.in/emsmjrMN #BizcuitMedia #BusinessInsights #SuccessTips #GrowthMindset

Dr. Khushboo Gupta's session, explaining the process of transforming ideas into successful products. It details the following steps: 1. Idea Generation: Brainstorming and identifying problems or opportunities through market research, understanding customer pain points, and analyzing trends. 2. Validation: Ensuring the idea meets market needs using surveys, prototypes, and focus groups. 3. Development: Creating and refining the product through prototypes and iterative feedback, including design and testing. 4. Market Fit: Aligning the product with customer needs by refining features, enhancing user experience, and adjusting pricing.

**Unlock Success: Mastering the Art of Scaling Your Product-Based Company** Are you ready to take your product-based company to the next level? Our latest article is packed with game-changing insights and strategies for scaling your business. From nailing the product go-to-market fit to simplifying product design, we've got you covered. Dive into the challenges of bridging the Product Company Gap and discover the power of Minimum Viable Segment and Customer Research. It's time to revolutionize your approach to building a Minimum Viable Product (MVP). Don't miss out on the key steps to unlock your company's full potential! #ProductScaling #BusinessGrowth #MVPSuccess