Albi Haxhiu的动态

?? Jaguar’s New Ad Sparks Controversy ?? Dear Jaguar, According to the late Enzo Ferrari himself, you created “the most beautiful cars in the world.” Your cars weren’t just vehicles; they were dreams turned into reality—slick bodies of innovation that filled the air with excitement. Legends like CUT7, FU2, BUY1, CAT1, and OKV1-2 and 3 stood as symbols of your prowess. More recent marvels such as the record-breaking XJ220, Project 7, and Project 8 have continued to embody this spirit of fine engineering. No car brand compares to the prestige, heritage, and innovation of Jaguar. The rebrand was said to be “imaginative, bold, and artistic,” but this new logo feels uninspired, almost as if it were designed on Canva. Even as you embrace an all-electric future, be bold—create cars that make our inner 5-year-old grin and gleam. Inspire us with designs and engineering that uphold Jaguar’s legacy, so you don’t risk becoming another BYD. Sincerely, The Car Community "Jaguar’s latest ad campaign has ignited widespread backlash, sparking debates about the brand’s new direction. The campaign, part of their rebranding effort under the tagline “Copy Nothing,” features bold themes of androgyny and societal disruption but does little to showcase their cars. Critics argue that it alienates core Jaguar fans, focusing on divisive cultural messaging rather than the heritage and innovation that define the brand. With sales already struggling and some Jaguar owners feeling disconnected, the move has been compared to past marketing missteps by other brands, like Bud Light. The new logo, meant to signal a fresh start, has also faced criticism for lacking the creativity and prestige one would expect from Jaguar." What are your thoughts on Jaguar’s direction? Let me know below! #Jaguar #CarCulture #AutomotiveHeritage #MarketingControversy

No more ???????????????, ?????????????????, and ?????????????? Jaguar, the British luxury car brand that expounds elegant design, high performance and sophisticated craftsmanship, has rebranded. A new logo (just words, the pronouncing big cat got cancelled) and a promotional ad performed by unconventional-looking individuals resembling “the evil love child of a Teletubby and big bird” (words of UK TV presenter Bev Turner) strutting around in purposeful aimlessness. The ad drew more flak from Jag-lovers to the automotive disinterested than it cost to buy one. In its drive towards all-electric by 2026, this new brand message disconnects from its heritage. No matter, because Jaguar expects only 15% of its current customer base to follow it into the future. ?? I am no marketing or branding specialist but I think there are some serious lessons here. This campaign disenfranchises those who love the brand and attempts to target a new demographic who may find it difficult to like the brand. Jaguar is experiencing an identity crisis. When Jaguar turns EV, people who would want a Jaguar EV are those who appreciate a Jaguar. Those who want an EV would likely go for a Chinese smartphone on wheels. Knowing the target market is so important. Heritage brands must leverage their history and legacy, not discard them. This doesn’t mean that the past needs to be dismantled in order to be relevant to the future, a relevant future can still be built while honouring the past. For Jaguar, perhaps build on the classic and resonant 60s slogan of “Grace Space Pace” rather than throw 102 years of heritage into the wind and reinvent from scratch in neon colours. ?? But hang on… Let’s step on the brakes a little. As my coach would say, “Let’s suspend judgment for a while”. This is just a promotional ad. A teaser. Jaguar will reveal their cars on 2 December. This may be a massive marketing gimmick designed to get us all revved up. Perhaps I can still fulfil my dream of getting a drool-worthy Jaguar (as Jeremy Clarkson would say in clear three-syllabus: Ja-gyou-wah) in British Racing green. #cars #marketing #branding #future

Jaguar's Bold Rebrand - Hit The Mark or Miss It? For the last few days, I’ve seen numerous posts about Jaguar’s rebranding, and most of them had a tone of brutal criticism. However, when I saw the newly launched Jaguar Type 00 EV video yesterday, I finally understood the rationale behind their new logo and what it represents. The new Jaguar concept is clearly aimed at a younger audience, those who crave exclusivity, want to truly stand out and desire something that commands attention on the road. Their mantra, Copy Nothing, feels more like a bold declaration of intent. It’s for individuals who value brands that lead rather than follow. The rebranding campaign has undeniably brought Jaguar back into the spotlight. Google searches for the brand skyrocketed from 1–2 million to nearly 12 million in just a week, and the campaign garnered an impressive 160 million views. While it remains to be seen how this translates into sales, Jaguar has undoubtedly succeeded in capturing everyone’s attention - whether through love or criticism. Jaguar is now roaring louder than ever!? Mary Crisp Tino Segui Tom Holden Mitch Crawford Richard Stevens Santino Pietrosanti JLR #Jaguar #EVRevolution #CopyNothing #MiamiArtWeek #Type00

As long as you haven’t been living under a rock, you’ve probably seen the buzz about Jaguar’s rebrand. The internet is ablaze with opinions, and trust me, I’ve seen and heard plenty of them. Over coffee last weekend, my partner (an avid car enthusiast) was heartbroken over what he sees as the loss of Jaguar’s heritage. It led to a really interesting conversation about branding, design, and that tricky balance between honouring the past and forging a new direction for the future ?? As a designer, I know how much strategy goes into a rebrand, the stuff you don't see behind the new logo. Now, I’m no car enthusiast, but from a little research into Jaguars position alone, it’s clear to see what many people are overlooking amidst the noise. Jaguar was in serious decline, the brand’s cars were reportedly offering “close to zero profitability” according to their own CEO. Potential Jaguar customers were gravitating towards higher-end brands like Bentley or more accessible luxury options like Audi. The Jaguar brand had become so diluted by mass-market strategies that it no longer held the prestige it once did. Even Jaguar’s CCO admitted the brand had “no equity”. Without evolution, Jaguar was slowly becoming irrelevant. So, Jaguar decided to pivot. They’re going electric-only by 2026, with luxury EVs starting at ￡100,000. That’s doubling their price point! But this isn’t just about jumping on the electric bandwagon, it’s about attracting a younger, wealthier, more diverse audience. They’ve made it clear: they’re committed to this new identity, and they’re not looking back. And the shocking truth is, they’re aiming to keep just 15% of their current customers! So, are we judging this rebrand by what Jaguar used to be, or what it’s trying to become? Love it or loathe it, it’s certainly got people talking, and maybe that’s the whole point. For now, I’ll be scrolling through TikTok with a cup of tea, enjoying the parodies ?? #JaguarRebrand

It is very interesting to see what Jaguar Jaguar Land Rover UK is doing. Two Marketing Considerations: - How can we evaluate whether their new marketing and branding strategy is smart, innovative, and forward-thinking or inadvertently risks alienating the target audience? - What rationale would support such a significant shift if the rebranding effort does not achieve the desired ROI and impacts the company negatively? The ones that I need help understanding are the persona and the logo #jaguar. You can’t simply eliminate the jaguar (the main image) —it’s a core element of the brand’s identity. I have a feeling this change won’t deliver the desired ROI and may risk losing core customers. The German automakers will likely be eager to attract those customers. ---- Who buys Jaguar? Persona: James or Emma, the Discerning Achiever Age: 40–55 Income: $150,000+ annually Occupation: Successful executive, entrepreneur, or high-level professional (e.g., lawyer, doctor, or business owner) Lifestyle: Lives in a well-appointed suburban home or a city condo, enjoys fine dining, exclusive travel experiences, and cultural events. Values quality over quantity in all aspects of life. Personality: Confident, sophisticated, and self-assured. James/Emma appreciates brands that offer more than just status—they want products that align with their individuality and refined taste. Values: Tradition combined with innovation, elegance with practicality, and a touch of exclusivity. They favor brands that embody craftsmanship and authenticity over mass appeal. Buying Motivation: They choose Jaguar because it represents their success and personal style without being ostentatious. The car’s performance, comfort, and elegant design mirror their professional achievements and unique identity. #automotive #brandidentity #2024 #marketing

The irony is that the "copy nothing" tag belches up the most reproduced conceit in advertising—be an original—which is actually textbook "Blanding." https://lnkd.in/d56ydSxd

Jaguar’s Rebrand: Risky or Revolutionary? Jaguar has stepped into a new era with an electrified vision and a fresh logo to match. But was it a flop or will it actually propel the company forward? Advertising legend Rory Sutherland weighs in in this video, calling the shift “interesting” but raising questions about its appeal to car purists. The car logo - gone. Sleek minimalism seems to be the move. But with no cars in the ad and a luxury focus closer to Bentley, is Jaguar leaving its originality behind? Or is this exactly the kind of evolution they intended in order to stay ahead in the electric era? Key takeaways from Rory’s perspective: 1. Embrace change—but don’t alienate loyal fans. 2. Don’t underestimate the emotional power of iconic British identity. 3. The E-Type spirit might still live on—if Jaguar plays its cards right. Does this rebrand feel right to you or does it greatly miss the mark? Let me know what your thoughts are in the comments! #JaguarRebrand #MarketingInsights #BrandStrategy #ElectricLuxury #RorySutherland

So there we have it. December 2nd has come and gone and unsurprisingly everyone is talking about Jaguar still. It wasn't a gotcha moment, this is real, Jaguar have moved to a new identity and ultimately a new audience. The rebrand itself has grown on me from a pure design aesthetic. It is a bold move and the clean lines and design styling reflect the new automotive world we are all heading into, with electric at its heart. The concept car, it looks phenomenal, even in pink, but concept cars tend to look that way, it is the whole point - sell the concept. What will the ultimate 00-Type look like. if you break it down it isn't a long way from the F-Type once you remove the typical concept car lines and minimalist look. and if that ends up being the case that is where I am not sure if this works? The connection between the E-type and the F-Type concept and ultimately the F-Type is clear but the final F-Type was wildly different from the concept car. If they release their new car and it is pretty similar or at least evolved from the F-Type where does that leave their audience and subsequent consumer base? And that has been the biggest criticism over the last few weeks. Jaguar have clearly decided they no longer are aligned with their current customer and so have begun talking to a new audience, that is a clear decision and bold move and best of luck with it. But history does often tell us alienating the vast majority of your customer base is not wise and often a decision that is dialed back over time. So best of luck to the whole team at Jaguar, clearly a lot of work has gone into this and they feel strongly it was needed and is the direction the Brand and company now want to go in and we should be supporting that not bashing it. Ultimately it all comes down to the product so let's see what they release in a few years, they certainly succeeded in getting people's attention so I expect anticipation to be high.

Jaguar: A Curious Case What a brand does with its image is its prerogative. I'm sure the Jaguar board gave their makeover serious deliberation before deciding on the current theme. Needless to say, Jaguar's makeover hasn't sat well with the brand's aficionados. Here's my two cents on the subject: While it's good to accommodate inclusivity in your brand message, it's extremely unwise to lose sight of your target audience. Jaguar's fans are people who love the rumble of a multi-cylinder ICE engine and despise the whine and whir of a typical electric powertrain. This particular fanbase doesn't give a shit about human identity conflicts. All it cares about is a mechanical behemoth churning out obscene amounts of power and torque and the adrenaline rush that comes with it. And that's what you're selling them as Jaguar! Not some propaganda they don't give a damn about. Not some tech that's still in its infancy. What Jaguar tried to pull looks perilously like Bud Light redux. Budweiser's Dylan Mulvaney stunt proved disastrous, bringing down stock prices in the wake of mass rejection. I hope Jaguar's new ploy doesn't blow up on its face. The hue and cry aren't unjustified either. It seems some brands are taking their new-age propaganda too far and trying to shove their opinions down the average consumer's throat. Let's hope Jaguar course corrects because the competition is watching. #jaguar #adcampaign #rebranding

Jaguar's rebrand and the unveiling of the #Type00 For a while, Jaguar has been floundering with a portfolio consisting of newer products that failed to inspire, aging products long overdue for refresh, and a few questionable technical details (looking at you #FType #AJ126). No matter the public opinion on the brand, its heritage, and what it means to us in the abstract, the status quo isn't working. The teaser video https://lnkd.in/gHpXkqEy succeeded in bringing Jaguar to the front of the conversation, but largely I'd say it was a flop. There was nothing about the cars. Yes, it led up to a Miami Art Week reveal, but it's not a fashion house, it's a car company. After seeing the reveal, and the second video, https://lnkd.in/gRf37ivX the whole premise makes more sense. I think these two videos could have been cut differently to show the "breaking of the molds" to reveal some of the design details without giving away the whole concept. Would have kept "Jaguar" in the first video. The concepts themselves are interesting, and on the spectrum more thought exercise than anything. The proportions are proper Jaguar, the colors are definitely Miami, and I love the cutline in the fender that opens for the camera while giving me a bit of #eType. Happy to see the #Leaper remains, even if it isn't protruding out of the hood. The UK has long had a distinct voice in fashion, art, music, and cars. And an authentic, distinct voice is worth much more than one that placates to the masses. Overall, I'm cautiously optimistic for the future of the brand. I think Jaguar has a much better shot at success as a low-volume luxury brand rather than competing on volume. And a moonshot strategic shift towards excellence is much more enticing than pivoting towards mediocrity. It's also less expensive. They can maintain the same footprint to produce fewer cars at higher margin. While I think Jaguar's marketing needs a revisit, I hope they stick to their vision for the vehicles. #CopyNothing