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Associate Partner

#EUDataActSeries: Breaking Down Vendor Lock-In and the Business Implications for Connected Product Manufacturers When it comes to the EU Data Act, one of the most business-critical and complex prescriptions is the push to eliminate vendor lock-in. Let’s talk about what this means for manufacturers of connected products—and why getting this right is both a challenge and an opportunity. Understanding the Prescription: The EU Data Act requires that connected product ecosystems do not restrict users from switching providers or transferring their data. The intent is clear: empower consumers and foster a competitive market. This means that the days of locking users into proprietary ecosystems are numbered. Manufacturers are now responsible for ensuring their products can interact with diverse systems and data can move freely across platforms. ?????? ???????????????? ????????????????????????????????: ???? ????????????, ?????????????????????????? ????????: ? Design products and services that are compatible with open standards. ? Provide mechanisms for easy data export and transfer, without proprietary barriers. ? Ensure that integration with third-party services is seamless and does not restrict consumer choice. ?????? ???????? ?????? ???????? ???? ?????????????????? ???????? ????????????????????: ? Pros: Moving towards an open ecosystem can drive innovation, as manufacturers can integrate with other platforms more easily. It also positions companies as consumer-friendly and forward-thinking, potentially gaining a competitive edge in a market increasingly driven by transparency and user choice. ? Cons: The initial transition to open systems can be costly and complex. It may require significant architectural overhauls and new investments in interoperability. Moreover, in the short term, this could erode some existing competitive advantages built on exclusivity. A Strategic Balancing Act: The reality is that this is one of the most nuanced and difficult aspects of the EU Data Act. It will take years to fully interpret and implement correctly, and the business landscape will shift as regulators and companies work to define “fair” and “open.” The challenge is not just in technical implementation but in strategic alignment: How do you maintain a competitive edge while adhering to open standards? At Connect Reply, we work with manufacturers to navigate this tricky terrain. From rethinking your data strategy to ensuring compliance without sacrificing market differentiation, we’re here to guide you every step of the way. Interested in learning how to adapt to the EU Data Act’s vendor lock-in requirements? ?????????????? ???????? ???? to discuss how this regulation can become a strategic advantage for your business. #EUDataAct #VendorLockIn #ConnectedProducts #OpenEcosystems #BusinessStrategy #ConnectReply Daniele Vitali Gianluca Lupica

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