SocialChain的动态

“If you are going to include me in the mission statement, you can also include me in the size chart” Samyra Cambrielle states. There is huge cultural dialogue occuring on TikTok surrounding brands claiming body inclusivity as a part of their mission statement, yet do not make sizes above XXL or size 20. The conversation has been started by artist, creator, and activist Samyra Cambrielle who has opened up a very important conversation. Brands attaching to values because they know they “should” vs genuinely caring and taking action steps towards authentic inclusivity. It’s performative marketing. Gen Z audiences can see through the BS; brands need to put their money where their mouth is when it comes to their mission statements and values. Every single brand has room for improvement when it comes to inclusivity. Brands she specifically mentions as claiming inclusive sizing include JC Penney, Forever 21, H&M, Aerie, FP Movement, Revolve, Gap, Old Navy. Empowering everybody requires creating FASHIONABLE options for EVERY BODY - size and ability inclusive! https://lnkd.in/g-9CN3Yq #inclusivity #brandvalues #authenticmarketing #bodyinclusivity #performativemarketing #genzmarketing

Thanks to Adobo for sharing this article. These are my humble thoughts and impressions on creativity in the Philippines after completing the Kidlat judging. Three keywords still stick in my mind: igniting, inclusive, and immersive. #tacktalk #kidlat2024 #philippines2024

This year's festival promises to be a pivotal moment for Diversity, Equity, and Inclusion (DEI) in the creative industry. With a dedicated focus on amplifying diverse voices and fostering inclusive practices, Cannes Lions International Festival of Creativity 2024 is set to lead the way in driving meaningful change. Key highlights to look forward to: 1) Inclusive Programming: Sessions and workshops dedicated to DEI, featuring industry leaders and trailblazers. 2) Celebrating Diverse Talent: Recognition of work that champions diversity and drives positive social impact. 3) Collaborative Efforts: Opportunities for brands, agencies, and creatives to collaborate on DEI initiatives. Let's embrace this opportunity to learn, grow, and make a lasting impact in our industry. Together, we can create a more inclusive and equitable future. ??? #CannesLions2024 #DEI #Diversity #Equity #Inclusion #CreativeIndustry #Innovation

Ah, the Vulcan Mind Meld—a perfect metaphor for empathy in marketing Tap into your audience’s -emotions -thoughts -feelings And voila! You'll be able to forge a connection deeper than the Mariana trench Here’s are 5 ways I can do just that for you, plus examples from famous ads: ? Feeling Their Pain (Empathy): Understand and acknowledge your audience’s struggles, then present your product as the solution. ? Example: Nike’s “Find Your Greatness” ad campaign spoke to everyday athletes, not just superstars ? Reflect Their Values (Alignment): Mirror the values and beliefs of your audience to build trust and loyalty. ? Example: Ben & Jerry’s has consistently used their brand to further the cause of social justice ? Celebrate Their Identity (Inclusion): Make your audience feel seen and included ? Example: Dove’s “Real Beauty” campaign featured women of all shapes, sizes, and ages Allow me to employ these empathetic strategies for you and your brand today! ( I'll drop 5 more in the comments ??)

Advertising Week New York is in full force, here are the standout insights from Day One heard at The Female Quotient's Equality Lounge. AI's role in mixed media brand content: Alicia L. Criner of Galderma emphasized that it’s still essential to showcase products like skincare in their real form, even if other elements are AI-produced. Fenty's new direction: Vanessa Wallace, CMO at Savage X Fenty explained that their recent brand refresh is a holistic endeavor blending updated aesthetics with product innovation and new distribution channels. Representation extends to both sides of the camera. Rajoielle “Raj” Register, CMO at Stellantis, shared how her past campaigns didn't just stop at showcasing female talent, but hired women to direct, edit, and work behind the scenes for true inclusion. ? Audience-led ideas have wings. Soyoung Kang, CMO at eos Products shared the genesis of the viral “Dirty DMs” campaign. Consumers were organically sending R-rated messages and feedback about eos' popular body lotion, and the brand was clever to turn that into a true UGC-inspired campaign. Sarah Larsen, CMO at Samsung Electronics America transformed the brand to tap into cultural moments. Case in point: Custom TV packages costing $1989 during Taylor Swift’s 1989 album launch. #advertisingweek #cmo #brandmarketing

?? Authenticity in Marketing: The Key to Real Connections ?? Inclusive marketing isn’t just a trend—it’s a necessity in today’s diverse world. Building authentic campaigns that truly reflect and respect the rich diversity of audiences fosters trust, loyalty, and deeper engagement. #InclusiveMarketing #Authenticity #RepresentationMatters

Excellent article in ADWEEK about the ongoing importance of diversity and inclusion as a driver for business. In my experience, nowhere is that more true than in advertising, marketing, market research, analytics and insights. As Bonin Bough recently stated at our ARF WIDE Executive Salon on Diversity, “DEI is about diversity of thought which comes from a diversity of culture and experiences. It’s not black and white. Literally.” We simply can’t market well to an increasingly diverse population if we don’t have equally diverse research, insights and marketing/advertising teams trying to connect with them. That’s a business imperative. https://lnkd.in/gMWxR2tv #Diversity #DEI #Inclusion #Belonging #Advertising #Marketing #dataandanalytics #insights #advertising #media

Issa Rae Launches Ensemble to Champion Multicultural Creators Exciting news in the creator economy! Issa Rae, renowned for her creativity and entrepreneurial spirit, has unveiled her latest venture, Ensemble. This innovative platform is set to transform the way brands connect with multicultural digital talent, ensuring that creators of color are no longer an afterthought in media planning. Ensemble's mission is clear: to harness substantial media budgets, not just the limited funds often allocated for diversity initiatives. By partnering high-profile brands like Chili's and Popeye's with rising stars such as TikToker Leo Gonzalez and NFL icon Dallas Turner, Ensemble is redefining engagement in our culturally rich society. With 40% of U.S. consumers identifying as multicultural, Ensemble's strategy is not just necessary; it's business-savvy. Montrel McKay, a key collaborator with Issa Rae, emphasizes that the goal is to capture significant media investments to truly amplify diverse voices. This move by Issa Rae is a game-changer for the advertising world, steering us towards more authentic and inclusive marketing strategies. It's thrilling to see such initiatives that promise substantial impact, driven by leaders who are truly passionate about equality in representation. #DiversityInMedia #CreativeEconomy #IssaRae #Ensemble #MulticulturalMarketing #InnovationInAdvertising

Women’s sports are booming, and brands are noticing. And at a time when female athletes are gaining more attention—earlier in their athletic careers—Hudl is where they build their following. Caitlin Clark created and shared her first highlight on Hudl eight years ago. Since then, female engagement on the platform has exploded, growing at a 157% rate. So how can brands get their message in front of the superstar athletes of tomorrow and their engaged, young followers? Here's why Hudl is the platform to make that connection: https://brnw.ch/21wOqcq

The article below demonstrates the power of building a brand. Do you know how much your club is missing out on because of a platform that can’t maximize your brand?