Personalisation is going anywhere in the Professional Services sector ??♀???♂? In a recent study from Mastercard, 82% of financial institutions say that personalisation is a clear, visible priority, and 92% plan to invest further in the practice. Here's a quick list you can start now, no matter where you are: 1. You're not even thinking about personalisation ?? Get your website tracking in shape and jot down areas where personalisation could improve engagement. 2. Paying for personalisation isn't your team's priority ?? Use Google Analytics to monitor the most-loved pieces of content and make targeted content changes in your CMS that keep your visitors browsing! (Add relevant blogs or services to boost inquiries) 3. You're exploring Integrations ?? It's time to get serious. Choose personalisation tools with top-tier support, solid documentation, and frequent updates! Look for solutions that work well with your CMS to simplify setup and enhance workflow efficiency. For Umbraco Users, Umbraco Engage ticks every box ? (linked below) 4. You have unused personalisation tools ?? Review the data collected to find easy wins, such as personalised CTAs based on user actions. Use A/B testing to discover which content performs best, and do that! 5. You've mastered segments & ready to level up ?? Now's a good time to consider real-time personalisation, like showing tailored resources based on recent interactions or leveraging predictive analytics to suggest relevant content. 6. You're a personalisation professional... ?? Integrate AI tools for hyper-personalised content and real-time recommendations. Focus on refining customer journeys and experiment with advanced tactics like predictive segmentation or lifecycle marketing for continuous improvement! ?Explore Umbraco Engage: https://lnkd.in/egRSFeS7 ?Explore Mastercard Report for FI: https://lnkd.in/e9ZdXnry #Personalisation #DigitalMarketing #CustomerEngagement #FinancialServices #ProfessionalServices #MarketingStrategy #Analytics #ContentMarketing #UserExperience #Umbraco #AIMarketing
COGWORKS的动态
最相关的动态
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Personalisation doesn't have to mean "Hi [insert name]" everywhere you turn ?? It can start small, like placing your most-loved content on a high-traffic page ?? When you get serious, do your research & check out the community, support and documentation to ensure that your personalisation system compliments the seamless user experience and conversions you're striving for ??♀???♂? #MarketingTips Umbraco #ProfessionalServices #DigitalAgency
Personalisation is going anywhere in the Professional Services sector ??♀???♂? In a recent study from Mastercard, 82% of financial institutions say that personalisation is a clear, visible priority, and 92% plan to invest further in the practice. Here's a quick list you can start now, no matter where you are: 1. You're not even thinking about personalisation ?? Get your website tracking in shape and jot down areas where personalisation could improve engagement. 2. Paying for personalisation isn't your team's priority ?? Use Google Analytics to monitor the most-loved pieces of content and make targeted content changes in your CMS that keep your visitors browsing! (Add relevant blogs or services to boost inquiries) 3. You're exploring Integrations ?? It's time to get serious. Choose personalisation tools with top-tier support, solid documentation, and frequent updates! Look for solutions that work well with your CMS to simplify setup and enhance workflow efficiency. For Umbraco Users, Umbraco Engage ticks every box ? (linked below) 4. You have unused personalisation tools ?? Review the data collected to find easy wins, such as personalised CTAs based on user actions. Use A/B testing to discover which content performs best, and do that! 5. You've mastered segments & ready to level up ?? Now's a good time to consider real-time personalisation, like showing tailored resources based on recent interactions or leveraging predictive analytics to suggest relevant content. 6. You're a personalisation professional... ?? Integrate AI tools for hyper-personalised content and real-time recommendations. Focus on refining customer journeys and experiment with advanced tactics like predictive segmentation or lifecycle marketing for continuous improvement! ?Explore Umbraco Engage: https://lnkd.in/egRSFeS7 ?Explore Mastercard Report for FI: https://lnkd.in/e9ZdXnry #Personalisation #DigitalMarketing #CustomerEngagement #FinancialServices #ProfessionalServices #MarketingStrategy #Analytics #ContentMarketing #UserExperience #Umbraco #AIMarketing
Umbraco Engage | Make every interaction count
umbraco.com
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Looking to cut through the buzz around data-driven personalization? ?? The latest Umbraco Newsletter tackles the journey of meaningful personalization that actually works. Here’s the three-step approach it shares for personalization done right: ??Respect the User: “The first step is to respect the user and only use their data if they consent.” ??Focus on First-Party Data: “The second step is to focus on first-party data.” ??Use Data to Make an Impact: “The third step is to get the data in the hands of those who can use it.” This is personalization with purpose - an approach that prioritizes user trust and actionable insights. If you're looking to build a data-driven strategy that truly works, this read is for you. With Umbraco Engage, you can build impactful user experiences while respecting user privacy and focusing on data that truly matters. ?? ? ?? Sign up for the Umbraco Newsletter and dive into the full article to explore practical insights on data-driven personalization! https://umbra.co/4fwYj7D
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Senior Consultant | Full-Stack Developer & Sitecore Expert | Digital Marketing Application @Avanade Italy
?? I'm excited to share my latest blog post on Sitecore Search! https://wix.to/avOdmW3 Discover how this AI-driven, headless content discovery platform is transforming personalized search experiences. Dive into its top features, data ingestion process, and impressive success stories from Sitecore.com and LB Forsikring. Check it out to see how Sitecore Search can elevate your content discovery to new heights. ???? #Sitecore #AIDriven #ContentDiscovery #PersonalizedSearch #DigitalTransformation #CustomerExperience #SearchOptimization
Discover Sitecore Search: Revolutionizing Personalized Search Experiences
cristinapaolillo.wixsite.com
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Sometimes your current platform just isn't *the* one... Coates realized that in order to create exceptional digital experiences, they needed to make the big switch from Sitecore to Optimizely. Want to revamp your own brand? See how Optimizely can help: https://ow.ly/519e30sHk6M
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What will be the top CMS trends in 2025? ?? Our CEO Zoja Antuchevic had the pleasure of being one of the five trusted Umbraco partners to share insights on the 2025 CMS landscape. Read the article to learn more! #CMS #Umbraco #AI
What will be the top CMS trends in 2025? And what key focus areas should CMS vendors have in order to stay ahead of the game? Umbraco CEO, Mats Persson, foresees 5 major trends ?? ? AI-Driven Content Evolution ? Demand for ROI-Centric Digital Platforms ? Security and Compliance in an Increasingly Risky Landscape ? The “Race to the Middle” ? Orchestrating Composable Digital Ecosystems Curious? Then you don’t want to miss today’s blog post where Mats dives into these 5 CMS predictions for 2025: https://lnkd.in/dzW36DGM #Umbraco #CMS
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Focused on helping as many Umbraco 8 website owners upgrade as possible before the end of security updates in Feb '25
Great read! We're definitely seeing a spike in curiosity about AI-powered content. Not necessarily generation, but in organizing, updating, coordinating and planning. It'll be interesting to see how the CMS world involves these kinds of workflows
What will be the top CMS trends in 2025? And what key focus areas should CMS vendors have in order to stay ahead of the game? Umbraco CEO, Mats Persson, foresees 5 major trends ?? ? AI-Driven Content Evolution ? Demand for ROI-Centric Digital Platforms ? Security and Compliance in an Increasingly Risky Landscape ? The “Race to the Middle” ? Orchestrating Composable Digital Ecosystems Curious? Then you don’t want to miss today’s blog post where Mats dives into these 5 CMS predictions for 2025: https://lnkd.in/dzW36DGM #Umbraco #CMS
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Learn how the digital visionaries behind Sitecore.com realized their ambition to deliver a best-in-class strategic experience. Register today for our live webinar panel!
??ICYMI, we launched a new website using six new platforms!!! Want to know how we did it? We have the four digital visionaries behind Sitecore's new website and they're ready to answer all your questions. Join our fab four: Alison Sainsbury, Jacqueline Baxter, Derek Hunziker and Megan Engard for a live panel discussion and find out how they delivered all of this in under nine months! Don’t miss “Behind the Screens” webinar on September 10 at 4pm EDT. Ready to create lightning-fast, engaging experiences? Register today:?https://siteco.re/4dwc1qA #PowerToBuild #DigitalVisionaries #BuildSmart
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What’s next for content management? Our CEO, Mats Persson, shares insights on trends shaping the future of CMS: from AI-driven content evolution to demand for ROI-centric digital platforms and the “Race to the Middle”. Discover how to stay ahead in the evolving digital landscape. #DigitalTransformation #CMS #AI #ROI #FutureOfTech #Umbraco
What will be the top CMS trends in 2025? And what key focus areas should CMS vendors have in order to stay ahead of the game? Umbraco CEO, Mats Persson, foresees 5 major trends ?? ? AI-Driven Content Evolution ? Demand for ROI-Centric Digital Platforms ? Security and Compliance in an Increasingly Risky Landscape ? The “Race to the Middle” ? Orchestrating Composable Digital Ecosystems Curious? Then you don’t want to miss today’s blog post where Mats dives into these 5 CMS predictions for 2025: https://lnkd.in/dzW36DGM #Umbraco #CMS
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Make sure you check out Umbraco's 2025 Predictions Report where CEO Mats Persson, foresees five major CMS trends on the horizon: ? AI-Driven Content Evolution ? Demand for ROI-Centric Digital Platforms ? Security and Compliance in an Increasingly Risky Landscape ? The “Race to the Middle” ? Orchestrating Composable Digital Ecosystems US Platinum Business Partner Marcel Digital's Kyle Brigham & Alex Vilmur, share how they've seen first-hand the impact a new website can have on bottom-line revenue and how marketers want to be empowered to move quickly, utilizing technology to amplify - rather than hinder - their efforts. https://lnkd.in/dzW36DGM #Umbraco #CMS
What will be the top CMS trends in 2025? And what key focus areas should CMS vendors have in order to stay ahead of the game? Umbraco CEO, Mats Persson, foresees 5 major trends ?? ? AI-Driven Content Evolution ? Demand for ROI-Centric Digital Platforms ? Security and Compliance in an Increasingly Risky Landscape ? The “Race to the Middle” ? Orchestrating Composable Digital Ecosystems Curious? Then you don’t want to miss today’s blog post where Mats dives into these 5 CMS predictions for 2025: https://lnkd.in/dzW36DGM #Umbraco #CMS
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5 Key Predictions for the 2025 CMS Landscape?According To Umbraco As we move into 2025, the CMS world is set for transformative changes.?As per Umbraco, from AI-driven content personalization to enhanced security and composable digital ecosystems, the future is full?of opportunities and challenges.? Discover?Umbraco's 5 insights?into the trends shaping the industry, featuring expert perspectives from our trusted partners. ???Explore the full article?to learn how businesses can adapt and thrive here:?https://lnkd.in/dTftE4e5 #umbraco
Umbraco’s 5 Predictions for the 2025 CMS Landscape
umbraco.com
If you're interested in Umbraco and Umbraco Engage - check out this amazing write-up about Umbraco Engage from Matthew Garrepy at CMS Critic this week! ?? https://cmscritic.com/umbraco-engage-enhances-digital-personalization-to-drive-higher-conversion-rates