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Innovation & Growth Strategist empowering impact driven brands with passion for food, branding and structures | SFNV | Executive MBA | Ex-Givaudan | Ex-Interbrand

Is plant based milk good for me and the planet? That was the question I asked myself on one morning last week, when preparing my favourite coffee ?? with peach notes from miró manufactura de café in Zurich. That very day, I had the pleasure of facilitating a session at ETH Zürich on the hot topic of ultra-processed foods (UPFs) with 60+ brilliant attendees from academia, industry, and government. Personally, I wanted to know if my beloved Oatly Barista Edition is the right choice for me and the planet, so I decided to raise that question during the ETH Food Day workshop. Of course, we covered many other interesting aspects of food processing too. Here are some key takeaways from our session: ?? The need for clarity – UPFs lack a clear legal definition, and while the NOVA classification helps, it has its limitations. Not all processed foods and techniques are bad. ?? Transparency and education – informing the public about what’s in their food empowers healthier choices. We discussed the power of clear labeling and accessible information as tools for change. ?? Innovating for healthier formulations – reformulating UPFs with improved ingredients can be a powerful lever for creating healthier food options. We explored how industry can be part of the solution through responsible product development. A huge thank you to our incredible speakers Sophie Hofer, Mélanie Douziech, Niels Jungbluth, and Dr. Martin Michel, as well as our dedicated table moderators Eliana Zamprogna, Jonas Schneider, Margarethe Piegrzik, and Franziska Legoupil (B?hm) for making this session a success! ?? By the way, if you want to know more: Join SFNV's next online Impact Forum coming Monday for free. Register here ?? lnkd.in/eiBjfK34 Oh, and yes, I got the answer about my morning coffee: Upon a closer review the product label is good - no added sugar, fortified with vitamins and minerals, low in salt and saturated fats, and with lower climate impact compared to cow milk.? Phew... ?? I can keep enjoying my morning ritual. What are your thoughts? #FoodDayETH #SustainableFoodSystems #UltraProcessedFoods #InnovationInFood #ETHZurich #WorldFoodSystem #Switzerland #UPFs Swiss Food & Nutrition Valley World Food System Center, ETH Zurich Billie Maude Hauser Christina Senn-Jakobsen Marie-France Watson, CED, DES Martijn Sonnevelt

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Katarzyna (Kash) Winek, MBA

Innovation & Growth Strategist empowering impact driven brands with passion for food, branding and structures | SFNV | Executive MBA | Ex-Givaudan | Ex-Interbrand

3 个月

Caroline Orfila thank you for the 17 facts about Oatly and nutrition, very insightful read: https://www.oatly.com/random-answers/17-facts-about-oatly-and-nutrition

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We hope your question was answered in the workshop, Katarzyna! If not we're always here to chat.

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