Dario Zannoni的动态

We generated ￡150k in a single day for one of our e-commerce brands. How? A brand partnership with a US telco giant. We gave them an exclusive discount on one of our products and they promoted it to their audience base. Most people think these brand partnerships take years of relationship building. It’s just not true. To prove it, I am working on upgrading my current playbook to show you how to: - Find new marketing partners that work on a CPA/ revenue share and can generate new customers for your brand at a guaranteed ROI. - Choose the right types of offer to give the marketing partners based on their category to maximise volume and incrementality. - Negotiate and overcome objections with new partners It will also have the database of 150+ marketing partners we worked with. I wish marketers and brand owners spent more time thinking creatively about customer acquisition rather than just following what everyone else does. It’s so much more fun! DM me if you want more info on the above :)

?? ???????? ???????????? ???? ???????? ???????? ???????? ???????????? ???? ?????? ???????????? ???????????? ????????????????! ?? ?????????? ???? ??????? On??????? ??????, ?????????? ?????? ????????, we’re bringing together?3 game-changing events on October 9th in London: 1. ?????????????????– Dive into the future of ecommerce channels from marketplaces to social platforms. 2. ?????????????????????????? ?????– Exclusive insights from subscription brand leaders on retention and growth. 3. ???????????? ???????????? ?????– Stay ahead of the retail media revolution as ad spend is set to skyrocket by 36% in Europe. With???????????????????????, ????????????, and ?????????????? ?????????????gathering top retail leaders, this is your opportunity to learn, connect, and lead.?Featuring 80+ speakers including: Paul Stafford, Head of Retail Media Europe, SUPERDRUG Peter Filcek, Marketplace Director,?TESCO Daniel Finley, CEO,?DEBENHAMS Stacey Van Den Aardweg, UK Director - Fulfilment & Global Selling - Marketplace,?AMAZON David Gomez Cardona, Group Marketplace Director,?KINGFISHER Claudine Clark, Head of Retail UK & Senior Client Partner for Lifestyle,?SNAP INC Nial Conlan, Commercial Director,?LYLE & SCOTT Jemma Tadd, Head of Fashion,?EBAY?Matt Hanrahan, Co-Founder,?RESKINNED David Page, Head of Channels Brands,?MOUNTAIN WAREHOUSE Andrew Steel, Ecommerce Director,?CHARLES BENTLEY Jemma Haley, Business Lead - Retail Media and Supplier Insights,?JOHN LEWIS PARTNERSHIP Nora Zukauskaite, Integrated Marketing Director,?TIKTOK SHOP Ebru Bircan, Marketing & Brand Director, PASTA EVANGELISTS Elliot Millais, Marketing & Sales Director,?RINKIT?Luke Foreshaw, Head of Brand & Marketing UK,?BACKMARKET Toby Samuels, Online Marketplace Manager,?SWEATY BETTY?Sohail Ashraf, Group Head of Marketplaces,?JD SPORTS George Robinson, Owner,?SOSWEET?Herculano Rodrigues, Senior Vice President,?THE HUT GROUP?Mike Fethers, Ecommerce Development Manager,?SONY PLAYSTATION Josh Clarkson, Global Lead – Retail Media,?MARS WRIGLEY? Ben O'Mahoney Ben O'Mahoney, Adtech & Data Partnerships Lead,?OCADO RETAIL Nick Anderdon, Chief Commercial / Financial Officer, FREDDIE'S FLOWERS Lisa Stevens, Head of Subscriber Retention & Engagement, THE TIMES Benjamin Lebus, Co-Founder & CEO, MOB KITCHEN ??????? ???????? ???????? ???????????? ??????????!? ? https://lnkd.in/eiwBRD5e ?Will you be joining us?? https://lnkd.in/eRwTNJXj https://lnkd.in/eAuNVstR https://lnkd.in/eZD5uGSg https://lnkd.in/egPFmGJ2 #Autumnretailfestvial?#ChannelX?#RetailMediaX #SubscriptionX #Retail #ecommerce?#brands?#retailmedia #subscriptions #marketplaces #brandsdtc

Livestream shopping events are booming, and they are a powerful new way for your marketing agency’s clients to reach their customers and close sales through human interaction. Find out how at https://lnkd.in/eJnVg7hx

NEW CHALLENGE - NEW JOURNEY - WHY NOT? After completing the H4TF E-Commerce competition, according to the plan I had set before, I was supposed to take a break to develop my knowledge in Marketing further. With this initial intention, I never thought I would participate in another major competition like the B?n L?nh Marketer 12. For a long time, I questioned whether I should compete, constantly asking myself, “Do I still have the strength to compete? Am I truly skilled or just lucky?” This question was a daily reminder as I sought an answer before making my final decision. However, I came to understand that my self-doubt and insecurity were safety nets that constantly held me back. In the end, I decided to participate, ready to experience new things and learn more. Before the competition, I researched and prepared over 20 pages of documents extensively because preparation is essential for avoiding failure. I don’t know if I will advance to the next round or not, but I wanted every proposal I delivered to reflect all my dedication. From start to finish, a total of 72 hours, my teammate and I completed the task with all our hearts. This effort led to the opportunity for me to be in the TOP 60 candidates of Ban Linh Marketer 12 - TOP 15 teams of brand P/S topic. In this success, I must acknowledge the passionate mentorship from Linh Nguyen Minh Nhat. I am truly grateful because, after the previous competition, she was always available to help me and the team (my teammates from the previous competition). I deeply value this relationship and through our interactions, I have learned so much more. All I can say is two words: “Thank you.” The competition brief asked us to address the following key requirements: 1. What is your forecasted shape of the Vietnam Electric Toothbrush market in the long-term? Will it resemble the US, China, or a completely different structure? 2. What are the potential segments that will accelerate category growth? (A segment can be a consumer group, a selling portfolio (starter kit/ head/combo), a price tier, a selling channel, or mixes of these.) 3. What is the most important set of where-to-play among all to win? (A set of where-to-play = consumer group x portfolio x price tier x selling channel.) Below is our final proposal submitted to the brand. I know this proposal may not be perfect, so I always hope to receive feedback from everyone. Thank you for reading.

Google’s new Sale Event promotion type lets you easily promote broader sales and discounts across shopping placements. The ?Sale Event? feature allows merchants to promote broader sales and discounts, rather than linking promotions to specific products. Merchants can activate the feature from the Promotions page in the Merchant Center by providing: ? sale details ? dates ? imagery ? URL The new feature is available only for Free Listings in the USA at this time. #saleevent #sales #promotions #merchantcenter #salepromotiontype

Who are you most like? Marketing Manager #1 ???or #2??? If you’re like #1, stressed out about keeping your E-commerce sales going during the slow summer period, then we have a couple of game-changing features to share with you: ?? Pre-recorded lives: Simply pre-record your sessions and schedule them to go live while you or your best Live Shopping hosts are on vacation. ?? Shoppable images: Turn your regular social media posts into shoppable images that people can comment on and buy. Schedule them to post themselves while you’re away, and watch the orders roll in while you enjoy your favourite drink by the pool. Click on the link in the comments to reach more about these two features?? Cheers to a successful summer! PS: Credits to our amazing actors Mikkel Ole Museth and Marissa Rodriguez Schimizzi ?? #LiveShopping #Innovation #Ecommerce #SummerSales #DigitalMarketing #Sprii

NEW Sale Events ?? Dario Zannoni discovered Sale events! Sale events are a new feature on Google, allowing you to promote store-wide sales on non-product-centric surfaces without mapping to specific products. Unlike promotions, events let you use broader discount ranges, like "Up to 40% off." How It Works Sale events appear on various Google platforms but not in product listings. Events can showcase general sales, like "Black Friday - up to 70% off" or "Spring furniture sale - 10% off on dining tables," and require basic details: title, start/end dates, destination URL, and category tags. Setting Up: - Submit events via the promotions tab in Merchant Center or with a promotion feed: - Choose “Show in free listings” only. - Provide an event-specific URL. - Add optional promotional images and select applicable product categories. Review Process - Google reviews events to ensure policy compliance, including URL and image checks. For more information read: https://lnkd.in/eNVRdvH4 Note* currently limited to Free Listings in the USA. #PPC #SEA #Ads #GoogleAds

If you’ve decided to join the “who can offer the biggest discount” race, at least do it right. With only a few days left until the most dreaded (or eagerly awaited) shopping event of the year, it’s time for a quick strategy check. Here are 7 things I’d focus on before BF: ?? Be honest and clear with your discounts. No one loves tricky fine print. Keep it simple and transparent. ?? Create a dedicated BF landing page. Highlight your deals, add a countdown timer, and keep it clean. Share the link everywhere—social media, emails, ads—you’ll thank yourself later when setting up remarketing lists. ?? Use paid ads to boost your reach. Step outside your bubble. Experiment with different messages and test what works. ?? Make your campaigns stand out. “90% off—only today!!” isn’t exactly groundbreaking. For inspiration, my award for best BF campaign goes to the polish brand Japier Papier. Magdalena ?azur, once again, hats off to you—brilliantly on-brand and absolutely hilarious. ?? Take care of both new and loyal customers. New customers love great first-time deals, but don’t forget your regulars. Give them early access, extra perks, or a heartfelt “thank you” offer. ?? Communicate your offer clearly. Keep it straightforward: what’s the deal, how much will they save, and how long does it last? ?? Target your messages. Not everyone wants the same thing (profound, right?). Tailor your offers to different groups—newbies, loyal fans, or cart abandoners. A personal touch goes a long way. Are you ready?

Black Friday is not an acquisition event. It's a retention opportunity. Let me show you why... ?? Brand A: -Spent $100k on Meta/Google ads -Competed with massive ad budgets -Paid 3x normal CPMs -Got 2,000 new customers -85% never bought again -Revenue spike, then flatline Brand B: -Activated existing customers -Launched early access VIP promos -Ran targeted email/SMS campaigns -Got 3,000 repeat purchases -60% bought again in December -Sustained revenue growth The difference? Brand A wasted money on: -Expensive holiday CPMs -Fighting for ad space -One-time discount hunters -Cold traffic conversion -New customer acquisition While Brand B leveraged: -Existing customer relationships -Zero acquisition costs -Higher average order value -Multi-purchase customers -Predictable revenue Which strategy are you choosing for Q4?

For multi-location retailers, pairing Google Business Profile with local event promotions isn’t just a strategy—it’s a game changer. Events like festive sales or product launches can bring in customers, but only if they’re effectively showcased. Leverage #GBP to boost visibility and ensure every store stands out. Discover more in our latest blog; https://bit.ly/3ZcifpC #hyperlocalmarketing #LocalSEO #SaaS #retailfootfall #digitaltechnologies #SingleInterface