Thomas Eccel的动态

If you have an active DemandGen campaign and want to target only specific audience segments, check if you have "Optimized targeting" turned on. If it is enabled, your audiences will be treated as signals.

Precision meets scale: Unlock Reddit's AI-powered Keyword Targeting! ???? Our latest blog post reveals how this game-changing feature connects you with high-intent audiences, driving better performance and ROI. Discover how to: - Tap into rich, contextual conversations - Expand reach while maintaining relevance - Boost campaign efficiency with AI optimization Learn more: https://lnkd.in/edReXdDb

This ?? ??51% of product discussions are happening on Reddit, as the #1 platform where people discuss purchasing products. ??By tapping into Reddit’s rich, contextual conversations and user interactions, Keyword Targeting ensures your ads appear in the most relevant environments across the platform. Whether users are actively discussing topics or browsing their personal feeds, your message reaches them at the right moment. #keywordtargeting #productrecommendations #context #Reddit

Are you on the hunt for best practices to ace data-driven targeting in advertising? Look no further. Understanding your audience, leveraging machine learning, optimizing across various channels, implementing A/B testing, and prioritizing privacy compliance are the keys to success. By diving deep into audience insights and leveraging machine learning, you can refine your targeting strategies to achieve unparalleled precision. Optimizing your strategies across multiple channels ensures your message resonates everywhere. Implementing A/B testing allows for continuous improvement, and prioritizing privacy compliance establishes trust with your audience. Remember, staying data-driven and customer-focused in this fast-evolving advertising world isn't just smart; it's essential. Check out more on this topic: https://lnkd.in/gNhTh5Sf Let’s discuss, How do you currently leverage data in your advertising strategies? #DataDriven #Advertising #MachineLearning #ABTesting #PrivacyCompliance #FullForceAds

If you're an agency partner of mine, you've already received an email from me about this! Such an exciting update to our keyword campaigns. With up to 60% lower CPAs compared to interest and community targeting, and 115% more incremental conversions versus run-of-site targeting, our AI-powered systems help to optimize your targeting, allowing you to maintain performance as you scale your campaigns. Reach out to me directly if you missed my email & want to schedule some time to chat about how you can leverage keyword campaigns to reach Redditors precisely when they're engaging with content related to your brand or products!

Previously, I uncovered why Facebook Ads might fail to deliver results... The #2 reason is "Poor Targeting". Let’s dive in...... Many businesses face issues with Facebook Ads due to poor audience targeting. This can lead to wasted ad spend and underperforming campaigns. ?? So, why does this happen? It happens when your target audience isn’t right for your business. Here’s why: ? Too Broad Targeting? - You’re reaching too many people, including those who aren't interested in your product. - Solution: Narrow it down with Custom Audiences and Lookalike Audiences. ? Too Narrow Targeting? - You’re restricting your reach and missing out on potential customers. - Solution: Broaden your audience with Interest-Based Targeting or Behavioral Targeting. ? Only Using Interest-Based Targeting? - You’re excluding people who might not have specific interests but are still interested in your products. - Solution: Combine interests with demographic and location targeting for more precision. ?? How to Improve Your Facebook Ads Targeting: 1?? Custom Audiences: Target people who already know your brand (e.g., website visitors, email subscribers, etc.). 2?? Lookalike Audiences: Reach people who are similar to your best existing customers. 3?? Behavioral & Interest-Based Targeting: Use a combination of interests, behaviors, and location. Finding that sweet spot is reaching the right people without wasting your budget. What targeting strategy are you using for your Facebook Ads? Let me know in the comments! ?? ?? Repost to help others ?? Follow me: MD Murad Hossain to get more insights like this #facebook #ads #campaign #ppc #pixel #conversion #api #sem #social #media #marketing #analytics #meta

??Latest audience targeting interface for Facebook ads #update #facebookads #audience

The Targeting Mistakes Costing You Money (And How to Fix Them) ?? Your ad costs aren’t high because of your copy. They’re high because you’re targeting the wrong people. Most businesses think more traffic = more sales. But if you’re reaching the wrong audience, you’re just burning ad spend. Here’s why most businesses struggle with targeting: ? They use broad audiences (e.g., "People who like fitness"). ? They rely on Google & Facebook’s automated recommendations. ? They focus on more clicks instead of conversions. Try This AI-Powered Targeting Framework Instead: ? Step 1: Start With Your Best Customers ?? Pull a list of your top 100 paying customers from your CRM. ?? Identify common traits like age, location, and buying habits. ?? Use this data to refine your audience instead of relying on guesswork. ? Step 2: Build Lookalike Audiences (Not Guesswork) ?? Upload your best customer list into Facebook & Google Ads. ?? Let AI create a lookalike audience based on actual buyers. ?? Avoid broad interest targeting that wastes ad spend. ? Step 3: Use AI to Predict Buying Intent ?? Retarget website visitors who clicked on an offer but didn’t convert. ?? Show ads only to users who engaged with your brand in the last 7 days. ?? Use AI-powered bidding to prioritize high-intent leads. ? Step 4: Gain an Unfair Advantage with AI-Powered Secret Targeting ?? Most advertisers use the same data as their competitors. ?? AI-powered targeting analyzes hidden intent signals in real-time. ?? It helps you reach buyers before they even search for your service. ?? Want an edge over your competition? ?? Audience Edge helps businesses tap into secret AI-powered targeting strategies that most advertisers don’t even know exist. ?? Have you tried AI-powered targeting yet? What results have you seen? Let’s talk below! ??

This is the newest audience targeting ?? interface I'm seeing for Facebook Ads (subject to change). You may not see this already, but when available for your ad account, be sure to know how to configure all targeting options: Only the following 3 targeting settings will show by default: ?? Locations: Setting a location will function as a control, meaning ad delivery will not go beyond your country selection. ?? Age: When selecting a specific age range, you will be able to set it as a control or suggestion. When you set the age range as a suggestion, Meta may deliver your ads beyond that age range when it is likely to improve results. ?? Custom Audiences: When you select specific custom audiences, you will be able to set these as control or suggestion. When selecting these audiences as suggestion, Meta may show your ads to similar audiences, based on your custom audiences selection. --- The following 3 targeting settings are hidden by default, but you can click the dropdown to 'show more settings': ?? Gender: When selecting a specific gender, you will be able to set it as a control or suggestion. ?? Detailed Targeting: When selecting specific detailed targeting options like interests, it will always be used as a suggestion for ad delivery. This means that Meta may always go beyond your selection when it is likely to improve results. ?? Languages: When you set (a) specific language(s), it will always function as a control. Meta advices to only set a language when that language isn't common to your location. --- In general, the broader your audience is, the better your results will be. That's why Meta is starting to hide more targeting settings. However, they still allow advertisers to control specific settings to be used as hard targeting restrictions. What do you think of this new interface? And what are the settings you're currently using? Let me know! --- ?? Visit my profile to discover more updates and hit Follow to stay updated on all new features and insights. #facebookads #digitalmarketing #digitaladvertising

?? How to Leverage Google Analytics 4 (GA4) and Google Ads for Better Audience Targeting ?? Google Analytics 4 (GA4) and Google Ads are a powerhouse duo for audience targeting. By combining GA4's deep insights with Google Ads’ targeting options, you can fine-tune campaigns, reach the right audience, and maximize ROI. Here’s how: 1. Use GA4 Audiences in Google Ads GA4 allows you to create custom audiences based on behavior, location, or events. How-to: Go to GA4 → Configure → Audiences. Export the audience to Google Ads for precise targeting. 2. Enhanced Demographics and Interests GA4 captures enriched demographic data like age, gender, and location. Pair this with Google Ads’ affinity and in-market audiences to refine your targeting. Example: A SaaS company(Docquik DMS) noticed in GA4 that 57% of website traffic was from small business owners. They adjusted their Google Ads campaigns to prioritize this demographic, improving CTR by 18%. 3. Track Conversions Across Devices GA4 tracks user journeys across devices, allowing Google Ads to serve tailored ads based on full-funnel data. Example: A travel agency(Octave Digital) saw that 50% of users browsed trips on mobile but booked on desktop. Using cross-device tracking insights, they created mobile retargeting ads offering discounts, boosting bookings by 25%. Use GA4’s Insights for Exclusion Lists Sometimes, targeting isn’t just about inclusion; it’s about exclusions. GA4 lets you exclude users who’ve already converted from seeing redundant ads. Real-world Win: A nonprofit(The Innocent) excluded donors who had already contributed, focusing on new prospects. The strategy reduced wasted ad spend by 15%. By combining GA4’s rich insights with Google Ads’ targeting capabilities, businesses can optimize campaigns, reduce costs, and engage audiences effectively. Start small, analyze results, and scale intelligently! What’s your favorite GA4-to-Google Ads strategy? Let’s share tips in the comments! #GoogleAnalytics4 #GoogleAds #DigitalMarketing #AudienceTargeting #PPCOptimization #MarketingStrategy