Jyll Saskin Gales的动态

Your Google Play's default store listing resonates with some of your audience. But not all! What if you could create an alternative version of your app’s store listing page tailored for a specific segment of your audience? ?? ??Join us for an insightful webinar on Thursday, July 25th at 3 PM IST with Simon Thillay, AppTweak's Head of ASO, as he delves into the world of Custom Store Listings on Google Play! ???? Register here: https://lnkd.in/e_pwaM28 Don’t miss this opportunity to leverage AppTweak’s expertise and enhance your app’s performance! You’ll leave with a stronger understanding of how to create Custom Pages yourself, plus what mistakes to avoid when building your next campaign!

Want a refresher on Custom Store Listings & Custom Product Pages? Then I've got a webinar coming your way! Join me Thursday at 3pm IST / 11:30am CEST for a session on what makes custom pages valuable, how to start building yours, and what things to keep an eye out for to maximise successes. #aso #appstore #playstore

?? While Google’s screenshot guidelines are flexible, optimizing your visuals for maximum impact is key to attracting the right audience. Let’s break it down! ?? 1?? Study Your Competitors – See how similar apps communicate value and features. Take notes on what’s working and what can be done even better. 2?? Showcase Brand Value – Step into your audience’s shoes and ask the tough questions: Why would they choose your app? What problems does it solve? 3?? Use Consistent Colors – Colors set the mood. Keep your visuals cohesive and aligned with your app’s theme. ?? 4?? Tell a Story – Arrange visuals thoughtfully, focusing on essential features in the first 3 shots. 5?? Catchy Headlines Matter – Use headlines that build trust and curiosity. 6?? Be Smart with Assets – Consider how videos and screenshots display together. Size and orientation matter! 7?? Follow Google’s Guidelines – Avoid clutter, stay relevant, and keep it clean and professional. ?? We’ve put some of our top recommendations in the carousel below, but for a more detailed guide, check out our blog: https://lnkd.in/eY7-Y95f Google Play business community #GooglePlay #PlayMarket #Natively #GooglePlayMarket #Guidelines #MobileApp #MobileAppDevelopment

?? Join me for an exclusive deep dive with Shani Rosenfelder , Director of Global Content and Market Insight at AppsFlyer on the Performance Index ! Key Findings from Edition 17 In our conversation, Shani shed light on some of the standout findings in this latest edition. ??Google Dominates Android: On Android, Google is the clear leader, topping every genre except hyper-casual gaming. It’s not just about volume; Google’s retention score also improved by 6%, making it a go-to for performance-driven marketers. ??Apple Search Ads Lead on iOS: Apple’s ad network continues to dominate on iOS, securing the top spot across most categories. While their market share growth has leveled off, Apple Search Ads retain a high-quality score, especially within tier-one regions. ??AppLovin’s Rising Presence: AppLovin has seen significant growth, securing the #2 spot in Android rankings and #3 on iOS. Their strength in genres like casino and casual games showcases how they’ve become a core part of the app marketing landscape. ??The Rise of Rewarded Video and Emerging Networks: As rewarded ads gain traction, networks like Moloco have also started to rise in the rankings. Moloco, which ranked 4th on iOS in the power ranking, has gained market share, especially in North America and Western Europe, indicating a growing diversity in the media landscape. More : https://lnkd.in/ef9ennVr

Discover insights from David De Ridder, Head of Talkatone (acquired by Ooma Inc.), as he shares strategies behind the leading communication app. Learn about Talkatone's unique offering of free calling and texting, its reliance on ad monetization, and proactive approach to navigating digital advertising ?? Explore Talkatone's success story and ad monetization strategies. Learn about its differentiation in a competitive market, recent innovations, and future opportunities while prioritizing user privacy and security ???? Click to read the full interview ???? https://lnkd.in/dYV2-MYK

?? Are you currently using Firebase Dynamic Links? Time to plan your next steps—Firebase Dynamic Links will be deprecated by August 2025!??? If you're wondering how to transition smoothly, Adjust has you covered. Our article outlines everything you need to know about making the switch, ensuring you don’t miss a beat in your app tracking and user experience. ??Check it out here for all the details:?Adjust Blog - Switching from Firebase Need more personalized guidance? Feel free to book a meeting with me to discuss your options and get set up for success! ?? #Firebase #AppMarketing #Adjust #MobileMarketing #CustomerExperience

High CPl? Here is the solution: ?? Always choose one or two interests (if you have options more than 5, try to find winning interests). ?? Always check the call-to-action button; it should be relevant to what people need to take action after seeing your ad. ?? Placements: Always exclude these placements: ?? Third-party apps and websites ?? In-stream video ad (Facebook) ?? Search results on both Facebook and Instagram ?? Facebook Marketplace If this is helpful, do follow ???? ?? #digitalmarketingtools #leadgenerationstrategy

I've been trying to decide if I want to separate Monetization platforms from Ad Networks. Sometimes, I come across smaller monetization platforms that are obviously not ad networks like this new one I found today: https://lnkd.in/gUp2A9ra Most large ad networks have similar features for montezation. But if I put it in it's own Monetization category, then how do I decide who else gets to be in there? I guess it goes back to "everything is an ad network" but my list of ad networks is getting pretty long and it would be nice to differentiate: https://lnkd.in/gxKycPaD What do you think? Should Monetization companies be separate or are they just ad networks?

Thrilled to announce our Apple Search Ads Search Results Benchmarks for 2024! ?? Gain valuable insights into the latest trends and benchmarks to optimize your app's visibility and drive growth. Dive into the data and elevate your app marketing strategy! #AppGrowth #ASO #AppleSearchAds

Just In: Apple Search Ads is introducing View-Through Attribution starting in Spring 2025! Why it matters? For those who might not be familiar, here’s what this means: View-Through Attribution is when a user sees an ad but doesn’t click on it - yet later installs the advertised app within 24 hours. This helps understand the impact of ad impressions (even without clicks) on conversions. And here’s an interesting detail about Apple Search Ads (ASA): ?? In ASA, an ad view is counted as soon as it appears in a user’s search results for a relevant keyword. No interaction or minimum viewing time is required - the impression is recorded as soon as the ad appears in response to the search query. So, why does this matter? ?? It gives apps deeper insights into how their ads influence app installs, even without direct clicks.