Bram Van der Hallen的动态

?? Running Meta Ads? Here's a counterintuitive lesson from last week's campaign: Lower CTR actually led to better ROAS. Here's what happened: Initial Setup: Ad budget: Rs. 30,000 Target: E-commerce buyers Creative: Hard-selling product features The Results: CTR: 4.2% (above industry average) ROAS: 1.2x (below target) After Analyzing Data: → High CTR was bringing wrong audience → People clicked but weren't converting The Fix: Rewrote ad copy to filter audience better Added price in first line Made pain points more specific New Results: CTR: 2.8% (lower) ROAS: 3.1x (much better!) ?? Key Learning: Don't chase vanity metrics. Sometimes fewer, better-qualified clicks > more clicks. ?? What surprising insights have you discovered in your campaigns? #PerformanceMarketing #PaidSocial #MarketingOptimization"

Struggling with a small ad budget? Here's a simple strategy. 1) Check Impression Share If it’s below 80% for your campaign/keywords, you're missing out. 2) Target Group Adjustments Go to the target group settings. 3)Age Segment Optimization Deactivate the age groups with the highest CPAs. 4) Gender-Based Bidding Adjust bids according to the gender segment with the lowest costs. If you can't afford to reach a broad audience, pick the cherries ??. The best part? You can apply this to other segmentations like location or device types. Ready to optimize your ads? DM me "go" or let's discover if we have a fit: https://lnkd.in/dxrshQyS #digitalmarketing #googleads #growthmarketing

?? Facebook Ad Copy Testing ?? ?? Test different versions of your ad copy to find what works best. Learn how to run A/B tests and optimize your ads for better performance. ?? Improve your ad effectiveness with data-driven insights. #AdCopyTesting #FacebookAds #DigitalMarketing #ABTesting #BusinessGrowth #UKBusiness #USABusiness #CanadaBusiness #MarketingSuccess #Optimization https://lnkd.in/da7uCBMC

Running Meta Ads is just the start—analyzing your data is where the magic happens! 1. Customize Columns - Focus on metrics like CPM, CPC, CTR, link clicks, LPV (Landing Page Views), ATC (Add to Cart), IC (Initiate Checkout), Purchases, and ROAS. These numbers tell you if your ads are delivering results. 2. Hook & Hold Rate - The hook rate shows how many people stay in the first few seconds, while the hold rate indicates how many watch the full ad. If these are low, your creatives need improvement. HOOK RATE: Also known as the three-second view rate, this metric measures the percentage of users who engage with an ad within the first three seconds. A higher hook rate indicates that the ad is effectively grabbing the audience's attention. HOLD RATE: This metric measures the percentage of users who continue to engage with an ad after the initial hook. A higher hold rate indicates that the ad is maintaining the audience's attention, which is important for brand engagement and conversion. Want to improve your results with smart analysis? Follow now. #metaads #digitalmarketing #performancemarketing #socialmediamarketing #metaadstips #socialmediamarketingtips #facebookads #ecommerce #ecommercetips #smallbusinesses #metaadsmetrics

"Here's How YouTube Ads Can Drive Traffic To Your Business? Here's a simple breakdown: 1. Ad Formats: - Skippable Ads: Viewers can skip after 5 seconds, but you only pay if they watch for 30 seconds or interact. - Non-Skippable Ads: 15-20 seconds long; viewers must watch the entire ad. - Bumper Ads: Short, non-skippable ads up to 6 seconds. - Discovery Ads: Appear in search results & related videos. 2. Targeting Options: - Demographics: Age, gender, parental status, etc. - Interests: Based on viewer's activity on YouTube & Google. - Remarketing: Target users who've already interacted with your brand. 3. Bidding Strategy: - CPV (Cost Per View): Pay when someone engages with your ad. - CPM (Cost Per Thousand Impressions): Pay per thousand ad impressions. 4. Measurement: - Views: How many times your ad was watched. - Engagement: Likes, shares, comments, click-through rates. - Conversion Tracking: Track actions like purchases or sign-ups from ads. 5. Why YouTube Is One Of The Best Ad Format? - It's the second largest search engine, massive reach. - Video content is more engaging than static ads. P.S.:If you're looking to 10X your business profit, then connect with me, Chiamaka Ndubuisi your Google Ad Expert. Let's work on your business and take it to the next level P.P.S: Like and repost to help someone out there

?????? ?? ?????? ???????????????? ??????????, ?????? ???????? ???????????????? ?????????? ???????????????? ??????????? 01.????????????????????? ?????????????????? The Facebook Pixel enables you to track key actions on your website, such as purchases and sign-ups, allowing you to measure the effectiveness of your advertising campaigns and understand customer behavior. 02.????????????????? ???????????????????????? By using Pixel data, you can create custom audiences of visitors to your website. This facilitates targeted advertising to individuals who have already shown interest in your products or services, increasing the likelihood of conversion. 03. ???? ?????????? ?????????????????????????? Facebook’s algorithms leverage Pixel data to optimize ad delivery, ensuring that your ads are shown to users most likely to convert. This improves the efficiency of your ad spend and maximizes return on investment (ROI). 04. ???????????????? ???? ???????????????????????? The Pixel tracks specific events on your website, such as “Add to Cart” or “Purchase,” providing insights into which parts of your site are performing well and identifying areas for improvement. 05. ?????????????????? ???????????????? ???????????????? Utilizing Pixel data, you can create lookalike audiences to identify new potential customers who share similarities with your best existing customers. This strategy helps expand your reach and attract a broader, yet relevant, audience. That's all for today ???? ???? ???? ?????? ???????? ?????? ?????????????? ?????????? ???????? ???????????????? ?? thank you ?? #businessowners #facebookpixel #datatracking #adsagency #advertising #ga4 #gtm

Your Real Estate Ads are not optimized Do this →Use Best visuals of property That's what will hold the audience →Short and simple lead form It will reduce the friction for people to submit their details →Better to use separate Landing page It will give you quality leads as compared to lead forms →Use really catchy headlines Use multiple headlines and experimenting with it is the best way to get results →Change creatives periodically For local Ad campaign changing creative twice a week is recommended. It reduces the Ad fatigue factor for audience. →Retargeting is must Outreaching warm audience is always fruitful in many ways. Link your meta-accounts, install pixel on your website, get set and go Finally, it's a process of consistent updates if something's not working, optimizing a campaign may take a few days as you analyze the data. #realestate #metaads #realestateagents #leadgen

??????'?? ?????????? ???????? ???????? ???????????????? ???? ??????????????? ???? ???????? ???????? ???? ?????????????? ???????? ???????? ???? ???????????????? ?????????? ???? ??????????? Here is the visual representation of why an ad account failed to succeed or scale. - ?????????? & ????????: We should know what our goal is and what we want to achieve from Meta ads ( Be Rational, Not Emotional) - ??????????+ ???????? ??????????: We need to set tracking for Remarketing and send the data signals to meta for better results. - ???????????????? ??????????????????: We should maintain a good campaign structure to not get fragmented. ?- ???????????????? & ????????????: Most of the campaigns or ad accounts fail because they don't create and test multiple angles of creatives and videos. We should create multiple angles of creatives and videos to find the best-performing creatives. - ?????????????? ????????: A good Landing page is key to a better Conversion rate. If our LP is not good or relevant to our ads, people will bounce. - ??????????????????: Last but not least, we should have a clear idea about whom we should target, or whom we are targeting. before starting any campaign we should create a buyers persona base on demographic, interests and behaviour. If you will get any knowledge from my post, ???????? ?????? ???????? ?????? ??????'?? ???????????? ???? ?????????????? ???????? ????????. #digitalmarketing #metaads #facebook #socialmediaads

Use the Meta Ad Library to conduct audience research, check up on your competition, and get ideas for your own ad strategies. 10 Ways To Use the Meta Ad Library for Research https://lnkd.in/gZUegcTu