Lilian M.的动态

In this interview I speak to Rory Sutherland, Vice Chairman of Ogilvy and one of the world’s foremost experts in marketing, branding & human behaviour. We discuss how a deep understanding of human psychology and behaviour has enabled some of the world’s most successful brands to succeed - https://lnkd.in/eGFW7XuC

If you're still relying on "Location, Location, Location," to bring you a reliable influx of new clients, you might be in trouble. The pandemic kinda blew that precept right out of the water. Having access to providers all over the world empowered our clients and team members to expect more out of us and we were suddenly held to a higher standard than just "being the only one in the neighborhood." As humans, we essentially want the same core things in one form or another - to be seen, heard, and understood. The last thing you want to do is create an opportunity for your ideal clients to question whether or not you understand what matters most to them. Take the time to leverage every aspect of your brand messaging to articulate your values, amplify your mission and highlight the amazing humans who create the culture your clients can expect when they work with you or your team. I encourage anyone, whether you represent a large organization or wear all the hats of your one-person show, to have the courage and intentionality to wear your heart on your sleeve and adorn your core values as a badge of honor. Your ideal clients are out there, literally everywhere, and they're looking for you. Make sure they know you're looking for them, too. ?? #brandpresence #digitalmarketing #corevalues #idealclients

Discover how to shape and safeguard your brand’s image to foster trust, boost visibility, and attract top talent in this article. And, uncover strategies to proactively position yourself with a competitive advantage. https://bit.ly/3WT3Qz4 #ReputationManagement #ProtectYourBrand #PublicPerception

I'm interested in your thoughts: does sharing insights about ourselves have the potential to hinder prospects, or does it ultimately attract the right opportunities? In a world where personal branding is key, it's easy to wonder if we risk oversharing and choosing where we draw the line. But isn't transparency and self-awareness what truly sets us apart? Plum reveals your Talents by measuring personality, social intelligence and problem-solving ability. #Authenticity #CareerGrowth #LearnYourself

Discover how to shape and safeguard your brand’s image to foster trust, boost visibility, and attract top talent in this article. And, uncover strategies to proactively position yourself with a competitive advantage. https://bit.ly/3WT3Qz4 #ReputationManagement #ProtectYourBrand #PublicPerception

5 Tips for Attracting, Engaging and Retaining Gen Z https://bit.ly/4cIsIP6

In a recent interview, our Senior Advisor, Ivan Rocabado highlighted that many companies still overlook the deep connection between brand and reputation. He also emphasized the importance of managing #brand and #reputation together, as the disconnect between your promise and delivery can erode stakeholder trust and increase skepticism. For more expert advice, check out the full interview: https://lnkd.in/dM4kSrcj

PRovoke Media is wrapping up their 4-part series uncovering the top crises of 2024. From Google's missteps to Starbucks drama, these stories highlight major moments in corporate reputation. At number 9 sits Heinz and their cultural sensitivity wakeup call. FINN expert Helen C. Shelton, MS, Global Chief Diversity Officer, shares insights on rebuilding trust and relationships in the wake of crises and marketing missteps, and?weighs in on what went wrong and what we can all learn from this mistake.? ? Read more: https://bit.ly/4atDsRd

Thrilled that my contribution has been Featured as the leading insight in Motivosity's recent piece on "Strategies to Reduce High Turnover and Retain Top Talent in Your Company." ? It's an honor to be recognised among esteemed professionals and thought leaders in the industry on such a crucial topic, especially in today's tight labour market. ? Based on my experience as a #headhunter, an essential yet often overlooked approach involves comparing your organization's employee offerings with your competitors through external benchmarking. ? Kepler Search's popular Custom Salary Survey services helps companies in the #commodities industry uncover compensation and benefits insights. ? Explore other #talentretention strategies in the full article at this link: ?? https://lnkd.in/dhwXwmsY

The Future of Work Starts Here – Live on the Orange Sofas We’re excited to kick off 2025 with our first global live event on the iconic orange sofas! Alex Bailey will be joined by Sukhvinder Pabial, L&D Delivery and Ops Lead at Marks and Spencer, for a compelling conversation packed with fresh perspectives and practical insights to help shape a more human-centred and effective future of work. Together, we’ll be exploring a question that’s more important than ever: How can organisations balance human skills with a skills-based approach? ?? As businesses embrace skills-based strategies, there’s a real risk that essential human qualities like authenticity, collaboration, and adaptability could be sidelined in favour of technical expertise. But is a workforce truly future-ready without those all-important human skills? Join us for a thought-provoking conversation that will leave you rethinking how your organisation values and nurtures its people. Don’t miss this chance to be part of the conversation. Let’s ensure human skills have the place they deserve in the skills-based organisations of tomorrow. ?? Thursday 30th January 2025 | Live on LinkedIn Save your space here ?? https://lnkd.in/euMDrHZG We can’t wait to see you there! #HumanisingWork #HumanSkills #SkillsBasedOrganisation