?? Senior Consultant Digital Advertising @ Hutter Consult AG ?? 10 Years Experience in Digital Marketing & E-Commerce ?? PPC & Excel Nerd ??♂? Google Ads Detective ?? Content Machine ?? Networking Enthusiast ?? Memelord
?? ???????? ?????????????? ???????????? ?????? ?????????????? ????????????: ?????? ?????????????????????? ?????? ???????????????? ?? Mere hours after my remark that Google has not officially confirmed the removal of automatic prioritization of PMax over Standard Shopping in ad auctions, we got the awaited announcement. And it delivered big because it came with several other updates. I am mostly fascinated with the new opportunities to experiment. As you probably know: ? I always start my Google Ads workshops with the statement "Never trust Google". Having skin in the game, I never turn the Final URL expansion in Performance Max campaigns. But very soon all of us will be able to A/B test campaigns with and without this feature - I am ready to be proven wrong that it does not work properly. ?? I am a passionate feed-only guy, when it comes to my E-Commerce accounts. Correspondingly, the latest Feed-Only vs Full-Asset experiment feature is very intriguing. It can either confirm the hypothesis that Feed-Only delivers better performance and Google is cheating us to purchase low-quality Video and Display inventory, or it can demonstrate that human bias might hurt performance. ?? Swipe up the carousel to discover all new Performance Max features. There is even an update related to Demand Gen and App campaigns there. ?? Share this post to help others and shine with your generosity. ?? Support the reach with some engagement, and I will consider you a good friend. ?? Follow me for more Google-related content and ring the bell to not miss daily insights, making you a better expert. #GoogleAds #PPC #PerformanceMax #PMax #SEA
so it's all just automation nonsense, and literally zero control over where the ads are shown, insights into audiences. so just google taking away even more control. awesome.
These new Performance Max features sound promising! The A/B testing options are a great way to validate strategies. What’s your approach to experimenting with the new tools?
Well, this update on Performance Max is exciting. Because the A/B testing of Final URL expansion could reshape our approach to campaign strategies. But I'm particularly curious about the Feed-Only vs. Full-Asset experiment—it's a chance to challenge our biases. what you say?
Your insights and willingness to share your knowledge are invaluable.?
These updates are game-changers! The ability to A/B test Final URL expansion and explore Feed-Only vs. Full-Asset experiments is huge for optimizing our strategies. I love the idea of challenging assumptions and seeing what really works.
Wow, Google finally confirmed it! Can't wait to test out the new A/B experiment feature and see if my trust issues with Final URL expansion in Performance Max campaigns are unfounded.
This is fascinating, Georgi! The constant evolution of Google Ads never fails to surprise me. The new Performance Max features sound like they'll open up a world of experimentation and insights. Can't wait to see how this unfolds!
Much needed!
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4 个月Which one excites you the most, Georgi?