In marketing, every challenge is an opportunity.?? ??Coors Light demonstrated this when a foul ball smashed their billboard at Citi Field. ??Instead of fixing it, they capitalised on the moment by launching a limited-edition can featuring the damaged ad, which sold out in less than 24 hours! ?This campaign shows the power of agility in marketing and how turning accidents into opportunities can create major wins for a brand. ?Have you seen or experienced a similar success? Let’s discuss in the comments.??? #marketingstrategy #marketing #CoorsLight #viralmarketingcampaign #brandstrategy #socialmediamarketing
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Are you ready for the last day of the Retail Innovation Conference & Expo at the McCormick Place in Chicago? Come see us at booth 206 to talk about how we can help you achieve your growth goals with direct response television! #RICE24 #businessgrowth #marketing #advertising
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Even if you are not Pepsi and are just starting out as a small side gig, you have a brand! It's not just about size; it's about perception. Your brand is your reputation, your promise to customers. Nurture it with care, and watch your business thrive. #Branding #BrandBuilding?#DigitalMarketing?#AudienceEngagement #Marketing
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"Ready to elevate your brand? Partner with us at #Pioneer_Publicity and watch your vision come to life. We blend creativity with strategy to deliver results that make an impact. Let’s create something extraordinary together! ?? #Advertising #BrandGrowth"
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Not all change is good! Change can disrupt brand loyalty Or confuse your audience Take a lesson from Coca-Cola’s "New Coke" reformulation Don’t lose sight of what your audience loves, even when trying to innovate. . . . #advertising #marketing ##BrandStrategy
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In the dynamic world of #advertising, the relationship between #brands and agencies is crucial. These partnerships can either drive remarkable #success or lead to unmet expectations. The key to a thriving client-agency #relationship lies in three pillars: #feedback, #trust, and clear #communication. Here’s how we can achieve this: https://lnkd.in/gxRTRGRY
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CMOs agree more than ever on the importance of CREATIVE and DISTINCTIVE experiences 83% of CMOs believe powerful creative ideas can transform businesses 81% agree that creativity is more important to their business than ever 61% believe that we underestimate the power of emotion to drive these transformations #Marketing #Advertising #Innovation #DigitalMarketing #Creativity #CMO
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Reinforcing strategy. Consistent exposure to your brand's message enhances consumer recall and engagement, critical for influencing purchasing decisions. These results stem from our client's well-crafted ad campaign, which significantly boosted brand visibility and recognition. Get in touch via DM to learn more. #socialmedia #marketing #businessowner
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It’s a wrap! ?? Join Hazel and Chris in the concluding episode of BrandTalk featuring Microsoft Advertising in the UK's Ravleen Beeston. Gain insights into Microsoft's core advertising strategy and the importance of DEI in the advertising industry. Tune in now! ?? #BrandTalk #Ipsos #DEI #Advertising
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What do Gillette, Nike, and Pepsi have in common? ?? Controversial campaigns that produced results completely opposite to what was expected. Why did this happen? Which of the techniques used did not work? What consequences did these brands and the people who appeared in the ads face? Olaf discusses this in one of the latest videos. Do you think these campaigns rightly caused controversy? Do you know other examples of advertisements that strained a brand's image? Be sure to let us know in the comments (here or under the video) ?? #marketing #campaigns #commercials
The marketing campaigns that shocked me! ??
https://www.youtube.com/
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It’s a wrap! ?? Join Hazel and Chris in the concluding episode of BrandTalk featuring Microsoft Advertising in the UK's Ravleen Beeston. Gain insights into Microsoft's core advertising strategy and the importance of DEI in the advertising industry. Tune in now! ?? #BrandTalk #Ipsos #DEI #Advertising
Brand Talk (Episode 10): DEI: Good for Business & Society
ipsos-posts.com
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