Battled-hardened PR, content and digital communications consultant and coach. I help credible entrepreneurs and business professionals raise their profile and reputation in a way that’s strategic and sustainable
Thought leadership is not for everyone, and just being a domain expert won't necessarily make you a thought leader. But if you want to play a bigger game professionally, then pursing a thought leadership strategy might be the way to go. This is going to hurt your brain a bit. You're going to need to be able to explore and develop 'leading thoughts' (I know, right?) - create vanguard content that changes the way your audience might think about a particular topic or issue, as well as share your platform with others as you bring them along for the journey - that's the 'leadership' aspect of thought leadership! Onwards! ________________________ SUBSCRIBE TO MY WEEKLY NEWSLETTER - ReputationOnRamp [dot] com > Self-promotion for self-respecting solopreneurs and founders of small but mighty businesses
Susanna Reay MBA
4 个月
Good differentiator, thought leaders are rare for a reason as original thought is hard especially in todays world of endless knowledge consumption. I feel it takes stepping away from what others are saying, doing your own research h to come to unique conclusions.
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4 个月Trevor Young I have always taken the view that thought leadership is a description that someone else uses about you based on, well, your genuine leadership in a specific area. As you rightly note, it’s the consistent delivery of new/different/innovative thought, insights, foresight and more. It’s not something you do or get by a few posts, even a book. I’ve seen too many business book authors rehash existing insights, like a giant mash up that has no originality. Some others totally nail it.