HBS的动态

Make AI work for you and uncover some of the best insights into how artificial intelligence can help bolster your business and take your assets to the next level with our own Matt McDonald and VaynerMedia’s Hugh Scallon ??

M?ckel and Schr?der established OLOQIQI GmbH – New methodogical approach will revolutionize international audience data. A new provider with an innovative reach model but well-known faces in the industry: Susanne C. Moeckel, CEO of X Media Insights, and Stephan Schr?der, previously with SPORT+MARKT, Repucom, and Nielsen Sports, are charting new paths together! Since the mid-1990s, market and media research has been almost uninterrupted professional territory for Susanne C. M?ckel and Stephan Schr?der, albeit at different companies. After years at the inventor of media analysis in sports, IFM, and its successor Nielsen Sports, Susanne M?ckel found success as the founder and CEO of cross-media analyst in sports sponsorship, X Media Insights. Stephan Schr?der gained experience in market and media research at the industry pioneer in sports market research, SPORT+MARKT, before rising to managerial positions at its successors Repucom and Nielsen Sports. The two experienced sports and sponsorship analysts have now joined forces and founded OLOQIQI GmbH in Potsdam as managing partners. Together, OLOQIQI GmbH will enrich the market with an innovation: the QMetrix media audience model, which finally solves a global problem in the sports and sponsorship industry — the comprehensive and almost real-time availability of international reach (broadcast performance) data. Schr?der comments: “The days of waiting 2-3 weeks for international TV or streaming quotas, only to receive estimated quotas of often questionable quality, are over. For many years, sponsorship analysis has been waiting for an improvement in this important area: OLOQIQI addresses this weakness for the benefit of all”. The product, QMetrix, is a mathematical and language model that calculates reach for over 15,000 TV and streaming channels broadcast-by-broadcast worldwide fully automated daily using one method. Based on AI tools we developed over 70 country-specific influencing factors, the peculiarities of markets, transmission situations, channels, and programs are automatically determined and applied in the calculation.? The automation achieved by the OLOQIQI GmbH represents a new area for the basis of sponsorship analytics and event monitoring, as well as in the calculation of advertising performance in TV plus streaming, which matches the speed and user-friendliness calculations in classical online media and social media channels. Through OLOQIQI, audience measurement becomes not only comparable across borders, but also cross-media performance of entertainment and sports content becomes easier and faster than ever before. Learn more on www.oloqiqi.com

The global #digital transformation market is projected to soar to US$1,009.8 billion by 2025, fueled by revolutionary elements like Generative #AI, #UGC creators, and mobile #AR. In the dynamic landscape of media and entertainment, firms have revolutionized content strategies to expand audience reach. Discover their secrets to success in audience engagement from the full panel discussion on #YouTube: https://lnkd.in/dXE-HBZr

Conversational AI Can Change Sports Teams’ Fan Engagement Strategies

As a senior in Sports Management, I find this article about fan engagement and the consumption of sports very insightful. This spoke to me because am I seeking a career in the sports industry and have to understand how AI is changing how sports are consumed. This article does a great job of examining how younger ages prioritize bite-sized content as well as personalized content made by AI opposed to older ages that still like to consume sports through live TV. The article does a great job of laying down factual evidence to prove how consumption is changing and how AI plays a large part in the future of sports engagement, regardless of whether fans like it or not. A great read for anyone trying to navigate the future of AI in sports fan engagement. https://lnkd.in/epPXx_SF

The global #digital transformation market is projected to soar to US$1,009.8 billion by 2025, fueled by revolutionary elements like Generative #AI, #UGC creators, and mobile #AR. In the dynamic landscape of media and entertainment, firms have revolutionized content strategies to expand audience reach. Discover their secrets to success in audience engagement from the full panel discussion on #YouTube: https://lnkd.in/dXE-HBZr

The line up at MAD//FEST is just ? chef's kiss ? Ok, so we may be biased, but we promise these guys are gunna bring you a talk worth talking about. In this session, Group Strategy Director, Ric Hayes, and AI & Creative Director, Matt Garbutt, will join forces to lift the curtain on Brave Bison’s game-changing proprietary AudienceGPT, explaining how they’re using it to: ?? Turn raw data into actionable insights at an unheard-of pace. ?? Offset the impact of cookie deprecation with better targeting and measurement. ?? Optimise and personalise creative at lightning speed. ??Head to the #madfest app to add this to your schedule and get ready to discover the new strategic frontier that will change marketing for good.

Social media is not just about staying connected anymore. It's revolutionizing the way we shop, offering immersive experiences that blend our online and offline worlds. Leveraging cutting-edge AI, platforms are now able to deliver highly personalized shopping experiences, suggesting products you're bound to love. And as direct purchasing becomes more ubiquitous, the importance of rich, platform-specific content has never been more critical. Check out our take on the future of digital marketing here: ?? https://lnkd.in/emBEtnFS #digitalmarketing #creativeproduction

#GenAI makes scaling 1:∞ #personalization a reality. 1. Do it faster 2. Do it with higher-quality 3. Do it at a lower cost Y?o?u? ?c?a?n? ?o?n?l?y? ?p?i?c?k? ?2?.? Now you can actually get all 3.

Ready for a new challenge – building up OLOQIQI to start the next chapter. Since the end of the nineties most of my business opportunities were in the market and media research industry as part of the global sponsorship business. Apart from an exciting three-year experience in the Esports industry, I decided 2023 to jump into that amazing sports research niche again. After an unfortunately short engagement at Above Sports, I’m super excited that I start a new chapter within my professional journey. Together with the owner and founder of X Media Insights, Susanne C. Moeckel we?joined forces and founded OLOQIQI GmbH as managing partners. The cool thing is that OLOQIQI GmbH is not another research provider like many others. OLOQIQI will enrich the market with an innovation that I’m really a fan of: the QMetrix media audience model, which finally solves a global problem in the sponsorship and advertising industry that Susanne and I struggled for a long time in our different business roles — the comprehensive and almost real-time availability of international reach (broadcast performance) data.? I’m convinced that with our global audience model QMetrix the days are over of waiting 2-3 weeks for international TV or streaming quotas. The often-questionable quality of estimated audience figures we do not need to accept anymore. For many years, sponsorship analysis has been waiting for an improvement in this important area: with the innovations of our new company OLOQIQI we address this weakness for the benefit of all stakeholders. The product, QMetrix, is a mathematical and language model that calculates reach for over 15,000 TV and streaming channels day-by-day, broadcast-by-broadcast and that fully automated globally using just one method. Based on AI tools we developed over 70 country-specific influencing factors, the peculiarities of markets, transmission situations, channels, and programs are automatically determined and applied in the calculation.? The automation achieved by the OLOQIQI GmbH represents a new area for the basis of media monitoring, sponsorship analytics and even event monitoring. As well it brings a higher level in the calculation of Rate cards and the evaluation of advertising performance in TV and streaming. Through OLOQIQI, audience measurement becomes not only comparable across borders, but also cross-media performance of entertainment and sports content becomes easier and faster than ever before. I'm proud to be part of this journey of OLOQIQI and I hope you will support our way to develop. If you are interested in our approach take a look at www.oloqiqi.com