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???Do you care about sustainable consumption as a 24D? Transforming companies to integrate business performance and societal progress considering sustainability is an as important as challenging topic for executives. ??In P5 take the elective ‘Caring Consumption’ to discuss possible options that companies are having to increase caring consumption and moderate uncaring consumption based on recent findings in behavioural and brain science and what challenges companies are facing. ??Who: Hilke Plassmann INSEAD Octapharma Chaired Professor of Decision Neuroscience and Professor of Marketing will be teaching the elective in Fontainebleau ??Stephanie Lin Assistant Professor of Marketing will be teaching the elective on the Asia Campus ????Where: Europe and Asia Campuses

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