Resourcify的动态

"What if... we always side with the many people? What if we try to design new behaviours instead of new products?" This powerful concept from IKEA's "What if..." ad encapsulates their mission to create a better everyday life for everyone. It's inspiring to see a focus on sustainability, inclusivity, and innovative thinking. From creating furniture out of waste to making meatless meatballs and reimagining everyday products. IKEA challenges us to rethink and innovate continuously, asking "What if?" at every step. https://lnkd.in/gdRSUrMV #MKTG5519 #IKEA #Innovation #ImpactAdvertise

?? Exciting news from IKEA! ?? They’re taking a major step forward by testing their new second-hand platform, "IKEA Preowned," in Oslo and Madrid. This move is a clear reflection of the growing consumer demand for sustainable practices, something we've closely monitored at NBS factory. ???? With this move, they’re taking charge of the resale market and competing with platforms like eBay and Leboncoin. ????? The new platform will offer a voucher system for returned furniture and enhance customer experience with self-service kiosks in stores. ????? A global launch is set for the end of the year, marking significant progress in sustainability and service innovation. ???? ?? NBS factory insights have consistently shown that recycling and circular economy initiatives are the highest priority for consumers, and IKEA is doing great at leveraging this trend. ??? Circular economy should be a key consideration in the core strategy of all major retailers. Companies that embrace these values are better positioned to meet future consumer demand and lead in sustainability. ???? Is your brand leveraging circular economy to fulfill consumer expectations? ?? DO you know how consumers are spontaneously speaking about this? DO they link it to your brand? NBS factory can tell you! Reach out to [email protected] for more.? #CircularEconomy #Sustainability #Recycling #NBSfactory

IKEA is making an interesting move with IKEA Preowned, its new second-hand marketplace. Currently being trialled in Madrid and Oslo, with plans to expand globally by the end of the year… This is a solid step towards sustainability, could IKEA be doing even more to support its customers and the environment? Such as: ???????????????? ??????????????????: Offering affordable pickup, delivery, and access to spare parts would help customers maintain and resell their furniture more easily. ?????????? ???? ????????????????????: Improving repair options and designing products to last longer could encourage sustainable reuse over new purchases. ???????????? ??????????????????????: Partnering with other second-hand platforms could broaden IKEA Preowned's reach and make it more accessible. It’ll be interesting to see how this plays out! But, what do you think IKEA could do next to make this initiative even stronger? https://lnkd.in/ejQppSJG

The Rise of Pre-Loved Beyond Fashion The pre-loved market is growing—and not just in fashion. Ikea plans to launch "Ikea Pre-Loved" in Portugal next August. This reflects a rising demand for affordable and sustainable home furnishings. More people are turning to pre-owned items, often through Facebook and WhatsApp groups. They’re buying pre-loved goods for different reasons: → A more nomadic lifestyle. → Rising inflation. → Climate concerns. → A cool trend (within smaller niche communities) → A desire for newness, trendy pieces sans the (price or environmental tag of buying new) → Remote or hybrid work culture meaning people spend more time at home Governments are also pushing for change. The EU's Extended Producer Responsibility (EPR) policies are encouraging brands to be more sustainable. On a recent accountability call, someone shared they’d decorated their whole home with only pre-loved items. It’s a big shift in consumer mindsets, I'm here for it! #preloved #resale #consumershifts #eunews #portugal https://lnkd.in/gR3ihj_7

Did you know? IKEA Names Its Products Instead of Using Product Codes. It also promotes sustainability by using the 3 R's: Refurbish ??? Repair ?? Resell ?? Their 'Circular Hub' initiative offers second-hand, refurbished furniture and repairs on these products. This reduces waste and makes shopping more eco-friendly. Its also affordable and builds a strong customer base and loyalty. Additionally, the Circular Hub is a key part of IKEA's Corporate Social Responsibility (CSR) strategy which has an educational impact on the society. This strategy has actually started a trend that could transform the furniture industry! ?? #IKEA #Sustainability #SustainableBusiness #CustomerLoyalty #GreenRetail #FurnitureIndustry #RetailTrends #EcoFriendly

?? "It's our job to show them that they can have a sustainable lifestyle at an affordable price." That's Karen Pflug, the Chief Sustainability at Ingka Group (IKEA's largest franchise retailer) who spoke to me for The Cool Down about their mission to make #sustainability affordable and attainable. What stood out to me -- beyond all of the interesting new programs they're rolling out -- was the company's bold vision to drive culture change at scale, which you don't see from enough companies these days. Some key takeaways: ?? Community: "It's critical that people feel empowered, [that] they feel optimistic," Pflug said. "They know the solutions are out there and that … we're all trying to move this agenda together. That sense of feeling part of that collaborative spirit is so important." ?? Scale: Ikea's affordability makes it accessible to a huge audience -- but as Pflug says, "don't think because we've got low prices that we're throw-away-able."?And beyond its furniture, Ikea is one of the largest restaurant chains in the world, so adding more #plantbased items and using #AI to reduce food waste can move the needle. ?? Innovation: Whether it's new "sustainable living shops" within stores and online, dedicated secondhand stores, or new smart home apps to help people reduce their energy usage, Ikea is looking for ways to make sustainability easy. Did you know you can get spare parts for free -- so you'll repair instead of replace? ?? Trust: Sustainability is driving business results -- and is "one of the biggest drivers of brand trust." Read my interview and find out why Karen is on our "Cool List" ?? https://lnkd.in/gyg7sgxu Sign up for our Business Newsletter ?? https://lnkd.in/gZmCBf2y #ikea #furniture #leadership #climatesolutions #climatecrisis

???????? ???????????? ?????? ???????????????????? ???????????? ???????? ???????? ???????????????? ?? ??? At Limitless Innovation, we're excited to spotlight IKEA's latest move in the secondhand market with IKEA Preowned ?????. This innovative peer-to-peer marketplace, currently being tested in Madrid and Oslo, is set to redefine how we buy and sell used furniture. By merging technology with sustainability, IKEA Preowned reflects the future of retail and aligns with our vision for a more sustainable and #circulareconomy. ??? IKEA Preowned lets customers buy and sell used IKEA furniture directly. With AI tools to auto-fill listings and add images, selling is quick and easy. Sellers can opt for cash or IKEA store credit—with a 15% bonus. Listings are free, making IKEA a strong contender in the resale space. ??? “This has been a dream in the making for a while,” says Jesper Brodin, CEO of IKEA’s parent company Ingka. “We’re evolving digitally with confidence.” ?? IKEA Preowned builds on IKEA's push for sustainability. The brand aims to be “circular and climate positive” by 2030 and reach net-zero emissions by 2050. Previous efforts include the “Buy Back & Resell” program and a collection made from recycled uniforms. ?? The secondhand market is booming, with consumer spending on resale home goods in the U.S. set to hit $24 billion by 2025. IKEA sees this as a chance to re-engage customers, offering store vouchers as an incentive to participate. Stay tuned with Limitless Innovation as we continue to explore how leading brands like IKEA are driving #sustainability and #innovation. Discover more about how these shifts are shaping the future of retail and join us in supporting a more circular and #ecofriendly world. ??? #LimitlessInnovation #IKEAPreowned #SecondhandSeptember #SustainableFashion #InnovationInRetail #ResaleRevolution

??? Ikea’s Preowned Gambit: Revolutionising Furniture Resale In this Management Today article, Henley’s Head of Marketing and Reputation, Professor Adrian Palmer, raises a valid point about logistical problems associated with fashion cycles in furniture resale. So, is Ikea’s foray into the pre-owned market well-timed? ??? With sustainability at its core, it could be a game-changer tapping into a growing eco-conscious consumer base, building customer loyalty from an earlier stage, and leveraging Ikea’s trusted brand in a new space. ?? And while this move aligns with Ikea’s 2030 climate goals and consumer trends, challenges do exist, including price strategies, safety certification, and competition. ?? Has Ikea got the right strategy? ?? Read the full article here: https://hly.ac/4dcPcHi #RetailInnovation #CircularEconomy #IkeasPreowned #FurnitureResale #Sustainability #CustomerLoyalty #RetailTrends #ClimateGoals

?? The Future of Retail: Embracing Circular Economies As the retail landscape evolves, the rise of the circular economy is emerging as a defining force. Leading brands like Decathlon International and IKEA aren't just adapting; they're innovating to thrive in this new reality: ?? Mainstreaming Second-Hand: Ikea's peer-to-peer platform, Ikea Preowned, makes second-hand shopping more accessible. Meanwhile, Decathlon is rolling out a similar consumer-to-consumer project, allowing customers to buy and sell pre-owned sports gear directly. ?? Pioneering Product as a Service: Both Ikea and Decathlon are embracing "Product as a Service" models, offering rental services for furniture and sports equipment, which boosts sustainability and creates new business opportunities. ?? Advancing with Buy-Back and Second Life: Their "Second Life" programmes encourage customers to return used items for a refund or store credit, further advancing their circular economy strategies. ?? Industrialising Repair and Refurbishment: Decathlon's Circular Hub is leading the way in repairing and refurbishing sports equipment, using data to drive efficiency, enhance sustainability, and unlock new revenue streams. To stay ahead, CEOs must act decisively: ? Identify strategic opportunities for new monetisation models. ? Align business models with circular principles to maintain a competitive edge. ? Invest in ecosystem partnerships IKEA and Decathlon International are proving that the future of retail isn't just about selling more; it's about selling smarter and more sustainably. #CircularEconomy #Sustainability #Decathlon #Ikea #Leadership

Did you know that the founder of IKEA... Ingvar Kamprad, had dyslexia? Despite that, he wanted to make nice furniture that didn't cost a lot! Did you know that behind every affordable piece of furniture is a story of innovation and family values? ? IKEA's flat-pack shipping and DIY assembly revolutionised furniture shopping. ? They offer durable products at prices everyone can afford. ? With a unique structure and sustainability in mind, IKEA is here for the long run. ? They treat employees like family, making a sense of togetherness. ? From their store layouts to their famous food court, IKEA isn't afraid to be different. Next time you're at IKEA, remember, it's more than just furniture—it's a story worth sharing! ????? #IKEA #Innovation #Affordability #FamilyValues #brandstory #marketing #strategy #uk #india