Pete Blackshaw的动态

As I started an inspiring dialogue with Pete about brandrank.ai, I could not help but reflect on my own experience with the shopper journey at P&G. When AG Lafley championed the so called First Moment of Truth (at the shelf, triggering purchase) and the Second Moment of Truth (product usage experience, leading to repeat), P&G established thought leadership for the FMCG industry. Later, with the addition to the "Zero" Moment of Truth (online consideration, anchored in what is now becoming "traditional" search), I would argue P&G learned to play the game well, but failed to establish thought leadership. Now the frontier is shifting again. My recent experience in P&G showed that already a majority of consumers are trusting AI to give them answers. Consequently, the emergence of the "answer economy" will push brands to embrace what Pete adequately baptized the PMOT - "Prompted Moment of Truth" - a new, critical moment in the shopper journey, which for many consumers will determine whether the door is open or closed for a brand. Not just CMOs need to take notice, but also CEOs and CTOs. Brands with outstanding fundamental facts, answers and a clean record have nothing to fear and everything to gain. Laggards will feel the pain. Time to demonstrate thought leadership again, for my alma mater and others who aspire to lead the industry - here's to Pete and the PMOT!

When I hear about AI on LinkedIn I often roll my eyes and scroll past ?? BUT, gaining a deeper understanding has changed my perception Yesterday Google hosted Brainlabs for our collaborative event ?? The AI Advantage ?? Joined by experts either side, we delved into what is possible now & what will be possible in the future. Sarah Byrne set up the day perfectly when stating; AI is here, it's not going anywhere and you cannot afford to get left behind ?? AI is expected to drive $16 Trillion into the world economy by 2030 (Note the T there...) ?? With 50% of consumers researching on 5 different platforms before making a purchase, AI is the tool to help us navigate a unpredictable and, frankly, chaotic customer journey ?? 22% of marketeers already admit to using AI multiple times a day to make their jobs more efficient So, in the words of Daniel Bottiglieri, the winners will be those who harness the future ?? Will you be one of them?

Everything I learned about AI from the West Des Moines Chamber of Commerce Black & Brown Business Summit. ?? AI is everywhere. ?? AI is not going away. ?? AI is not going to replace us. ?? AI will make our content better. ?? AI will extend our brain. ?? AI will help us clarify our thoughts and actions. ?? If you're not doing it already, try AI at least twice a day. ?? "Alexa, am I using AI right now?" Hmm... I'm not sure about that... ?? "OK, Google, am I using AI right now?" Here are a bunch of relevant articles... ?? "Hey Siri, am I using AI right now?" I couldn't say... I admitted in the Billions panel with Ryan Ford and David Allen Tracy that I can't stand AI. But it comes from a good place in the content world as I'm concerned about generated content and the impact it has on producers and users. Trust is key in all online interactions - whether it be content, source, or medium. But fear not, it won't replace us! In fact, AI can make our content better and extend our brain. Thanks to the BBBS, I learned that AI can even help us clarify our thoughts and actions. As someone who has admittedly struggled with AI, the insights shared by Katherine Harrington, Tobi S., and Nicky Saunders really challenged my assumptions. Trust is key in all online interactions, and building a practice, understanding, and comfort with AI is the goal. So I'm taking the advice of the experts and diving into the sandbox with AI tools in Instagram, Facebook, Evernote, and even LinkedIn. If you're not already using AI, give it a try at least twice a day! And don't worry if you're not sure if you're using it - just ask Alexa, Google, or Siri for some relevant articles. (Yes, I gave this article a brush-up with AI... sadly, it deleted my emojis ?? ) #BBBS24 #GoWestWDM #DSMUSA

Everyone thinks outreach is about quantity. It’s actually about quality. Bad data is the death of effective outreach. Here's why... Outdated or inaccurate data leads to missed opportunities, wasted time, and costly disconnect. In 2025, the companies that outperform will be those with access to the most accurate, actionable, and real-time data. How can AI improve lead identification? → AI-powered data enrichment → Identify true intent → Scale personalized outreach Download our playbook to discover how you can start leveraging AI for enriched, actionable insights that drive results: https://lnkd.in/emyFrktR #TechStakMarketing #MarketingStrategy #BusinessGrowth #DigitalMarketing #AI #OmnichannelMarketing #LeadGeneration

Almost reaching the end of my September POV on using #generativeAI in consumer insights work for #earlystagestartups. ?? Real Conversations vs. Synthetic Data Generative AI is getting smarter every day, and yes, tools that simulate "look-alike" audiences can provide some helpful insights. It's fast, cheap, and often built off of replicable data sources. I like to think of it as a quick way to web crawl or conduct market research. But can it replace talking to your customers? Not likely - especially for early-stage companies. Having 1:1 interactions with real consumers not only gives you insights, it can also support your sales and marketing strategies. Not only will you have a chance to dig into pain points, jobs to be done, and hear about your customers' needs in their own words -- all of which can help you develop your marketing materials...you also have an opportunity to build relationships that can drive future sales and brand evangelists. So should you use it? Using synthetic data to guide or validate decisions can be a huge value ad, but nothing replaces actually talking to the people who will use your product. #CustomerDiscovery #SyntheticData #AI #MeasureTwiceLaunchOnce

As AI awareness increases, consumers assume a default posture of distrust. Join Forrester at #ForrCX North America to learn how to safeguard your brand while advancing your genAI strategy.

As AI awareness increases, consumers assume a default posture of distrust. Join Forrester at #ForrCX North America to learn how to safeguard your brand while advancing your genAI strategy.

Are we more than data points to AI? When AI builds an “ideal customer profile,” it’s really just connecting dots based on patterns in our behavior—clicks, purchases, location, and more. But does it get the whole picture? Here’s a look at how it actually works: →Data Collection: AI gathers data from everything you do online—your clicks, purchases, and even social media activity. → Pattern Spotting: It then finds common traits, like age or location, and decides who the “ideal customer” is… but it can end up filtering out people who don’t fit the mold. Curious to know if AI is really capturing who you are? The episode or the newsletter will walk you through this a little deeper! Listen to this week’s episode or sign up for the newsletter for more!! ??: https://lnkd.in/eCgFEN-J Sign up for the newsletter: https://lnkd.in/eAdhWAJE #AIinMarketing #ICP #CustomerProfiling

Everyone thinks outreach is about quantity. It’s actually about quality. Bad data is the death of effective outreach. Here's why... Outdated or inaccurate data leads to missed opportunities, wasted time, and costly disconnect. In 2025, the companies that outperform will be those with access to the most accurate, actionable, and real-time data. How can AI improve lead identification? → AI-powered data enrichment → Identify true intent → Scale personalized outreach Download our playbook to discover how you can start leveraging AI for enriched, actionable insights that drive results: https://lnkd.in/e-c4-AgA #TechStakMarketing #MarketingStrategy #BusinessGrowth #DigitalMarketing #AI #OmnichannelMarketing #LeadGeneration

Enjoyed the sessions during the Hard Skill Exchange AI Summit today. One of the sessions focused on leveraging AI in outbound prospecting efforts. A few takeaways... 80% of the buyer journey happens before they even speak with a seller. People are intentionally writing emails to not look like AI even if they're using AI to find and target them. It's next to impossible to get someone in market when they are not already shopping for a solution (At least for a purchase within next 12 months). Use #AI and data to find those in market and (3% or less are in market at a given time) FOCUS efforts there. Most companies are using the same signals like job changes so in order to stand out blend 1st party data along with these signals you and everyone else are capturing.