New Dad, New Career, New Tricks Reinventing myself at 47 with LinkedIn. ~~~~~~~~~~~~~~~~~~~~~~~~~~ 18 months ago I declined a CEO role, to be a self employed brand concierge (strategy, content and outreach for CEOs). Newly wed, we were planning our first child. I was determined not to miss them growing up. WANTED: Homeworking + 100% flexibility on hours. Self-employment would do it. Just one small catch... My 25 years in marketing had all been whilst employed. I'd never worked for myself nor needed a personal brand. I had no clients, no content and 2 contacts on LinkedIn. It's like being an overweight personal trainer. Or a stylist with bad hair. F**k. Back to basics. I rinsed my contacts list. Took a deep breath and dived into cold calls, emails and DMs. As an introvert, I absolutely hated it. Then I read about 'content led outbound', and start posting on LinkedIn in Jan 2024. I have 85 followers. Each post gets 3-5 Likes. ?????? ?????????????? ???? 1000 ?????????? ???????????? ???????? ?? ???????????? ???????? Sure. It's still tough to put in heart and soul, only to receive single digit reactions. 2000 impressions on a good day. Others get 2000 comments. Comparison is the thief of joy. But it's rather hard to avoid on here. Also... Everything's 10x'd with a wife & daughter. As Scott Galloway said, after becoming a dad you feel sick to the core you're not doing enough. Thankfully 3 things ease the (self-inflicted) pressure: 1???People like Renee Lynn Frojo writing, "It's ok to be here." (muchas gracias - you have no idea how much that helped). 2???Finding out engagement pods are ridiculously widespread. Like Insta influencers with hired Lambos, all's not as it seems. 3???Realising my audience (Leadership) very rarely interacts. They lurk and lurk. Lurk some more. Then DM and book. Have faith... As at today, my follower count is 3,690. Of which 63% are CEOs, Founders or MDs. I've achieved escape velocity. This is important to me. Not quite F*** You Money, but I can choose to accept a client. And along the way, I've met some incredible souls on LinkedIn. Some don't even know we've met but they enrichen my life daily. ?? ???????? ?????? ?????? ??????????, ?? ???????????? ?????? ?????? ?????????????? ?????? ?????? ??????????????????. Above all, I'm grateful: for the life and the options I have for the precious bond I've built with our daughter for living in the age of the internet and remote working. If a 47 year old introvert with no brand can start anew, you (almost) certainly can. Have faith. Have a plan. Whether a career change or new parenthood, please drop me a line if you are struggling. Sometimes a kind word or honest opinion from a stranger on the internet can help. Onwards and upwards...
Quy Langridge-Tien love this, I really do! I'm basically on a similar journey myself, I've not rinsed my contacts list yet though. Ha yes my ICP are the lurkers also, DMs is where they feel most comfortable.
Your journey resonates with me so much Quy Langridge-Tien ? I am almost in the same boat and trying to figure out how to navigate this maze. Thanks for sharing your experience.
Brand identity designer for women in business who are ready for expansion and passionate about making a greater impact in the world ? Branding beyond aesthetics ?
6 个月Onwards and upwards indeed! You’re doing great. Having faith is certainly one of the keys to keeping going, one step at a time. It would be easy to get disheartened along the way (when you hear crickets) but continue to build relationships and the clients will come. I speak from experience. Some of my clients have followed me for months and months before booking! ??