Bram Van der Hallen的动态

And that's where Google search ads are your best friend, capturing those hot leads - people with intent that need your solution right now. https://lnkd.in/dKR6d8is

300 quality leads in just 3000 rupees? Is it possible? Why not? If you are a professional digital marketer, then why not? ?? When I met my clients, some of them told me my product or service price was quite expensive because it was for a niche market. I don't know why I got fewer orders. People in our country are very backdated; they are not ready to adapt to new things with high value. ?? You have to spread my brand, give me leads, and convert them within 60–90 days. ?? But, you know, I am not ready to pay a lot of money for these types of ad campaigns. You just published the lead generation campaign or sales campaign and showed me the results. ?? I hope you give me 300 conversion leads or sales in the amount of 3000k. I believe you, you can do it. ?? But I can’t believe his or her words. ?? ?? You want to target a niche market. ?? Your product or service value is your height. ?? You do not want to follow the full funnel strategy. ?? Your period is short. ?? You want to spend a smaller amount of money. In these situations, I have only one word: “NO”. ?? I have to tell him or her?that Facebook, Google, or any other platform also exists for business. ?? They also follow the bidding strategy. If 1000 people sell the same thing, they are also focused on speeding up money, the bid strategy, and the quality of the product or service. ?? A digital marketer is not a magician; how can it help to sell anything in any process? ??♂? Please, mind it. It’s a small story from my side. If it is relatable, then please comment, and don’t forget to share yours. #digitalmarketing #facebookads #marketing #metaads #googleads

Been a while, since I last made a LinkedIn post. Been working on something lately, I have been reaching out to brands and businesses about the importance of Google ads. How it can be of great importance to their business, an effective tool for lead generation, sales, but there are certain details that make Google ads work. Apart from Conversion rate optimization, setting a proper campaign and budget. AD EXTENSIONS, stands out as the perfect formula to enable you to convert with Google ads. What are Ad extensions? These are additional pieces of information, you add to your ad campaign to improve your chance of getting clicks and achieving conversions. These snippets of information, help optimize your ads to stand a better chance of reaching your potential customers. Types of Ad extensions? 1.) Sitelink extensions: These provide additional links to specific pages on your website, allowing users to navigate quickly around your website. 2.) Call extensions: This displays your phone number to allow people to reach you. 3.) Location extensions: This displays your location or business location. So people can locate you, this is commonly used by brick and mortar businesses. 4.) Call out extensions: It shows key benefits, offers and unique selling points of your business. 5.) Price extensions: This shows the price of your products, services, and displays from your website. It is important to use ad extensions to increase ad visibility, improve click through rate CTR, enhance user experience. Also improve your Google ad quality score. If you haven't been using ad extensions, try using it today and watch how engagements with your ad campaigns improves. #Googleads #digitalmarketing

You can't fix email problems by just sending more emails. It needs to be complimented by paid ads strategy as well. Before judging your performance by micro please first study macro i.e How much traffic brand is gaining/loosing on monthly basis? I can almost guarantee that if brand is struggling on paid ads or have reduced budget significantly then the results will decrease on email side as well. Can't squeeze the list all the time. It needs to be supported from paid side as well so there's less creative fatigue on email side. Specially if it's a persistent long term trend. You can easily see this by going to Metrics > Active On Site metric and see what is the traffic trend. Then base your analysis after that. On top of that also study google analytics every now and then for further holistic view. It boggles me when marketers say "Email is the new acquisition". NO it's not. Try stopping ads for few months and see your results decline.

Here are five quick ways to improve your lead gen ads: 1. Focus on the "hook." Even if it is an image ad, there is still a "hook" which is typically referred to as the first three seconds. Every single person who looks at it should *completely* understand what the offer is within the first 3 seconds 2. Match the ad headline/message to the landing page headline This is a strangely common error. If someone clicked on your ad headline, they are interested. So, why would you completely change the landing page headline? Just do the same thing with little to no change. 3. Add bonuses to the landing page They already clicked on the ad so they are at least somewhat interested. Add 1-4 bonuses to the landing page to make your offer (that they were already interested in) even better. This will improve your opt in rate. 4. Improve your offer All lead gen ads should have some sort of offer (ie lead magnet or paid product) The more "desirable" this offer is, the better your ads will perform You will get lower cost per click + higher opt in rate Just make sure the better offer is still relevant 5. Make sure your offer is ONLY desirable to your target market Keep your offer pretty specific & try your best to phrase it in a way that excludes people outside of your target audience If unqualified people download it, your list & pixel data will be full of the wrong people

Are You Getting Bad-Quality Leads From Performance Max? Check out our new blog on how to improve the quality of your leads from Google Ads' PMax campaigns. Learn about common issues, strategies to enhance lead quality, and the tools you need for better performance. Connect with us to learn about how we can help optimize your performance max campaigns! https://lnkd.in/eYxftSFG #DigitalMarketing

Google Ads Case Study for Lead Gen Business Business Type: Blinds and Shades Installation Location: Arizona, USA Business Goal: Lead Form Submission & Phone Calls Daily Budget: $300 Strategy: First, I audited their old campaigns to check their landing pages, conversion tracking, keywords, and ad copies. Second, I optimized their Landing pages(We use two different landing pages). Third, I fixed the conversion tags(Lead Form Submission and Phone Calls). Fourth, I added long-tail and location-based keywords. Fifth, I included a negative keyword list to refine and reduce irrelevant clicks. After these adjustments, we started to get leads. But the cost per lead was very high. To address this, I added a CTA ("30-minute free consultation") button on the landing pages and used this in the ad copies. Additionally, I adjusted device targeting by increasing mobile focus by 50%. These two small changes helped us achieve better results. . . . . . . . #googleads #googleadsexpert #googleadstips #googleadscasestudy #googleadsagency #PPC #ppcmarketing #ppcadvertising #digitalmarketing

?? Turn Visitors into Leads and Sales with Google Ads ?? Every click counts when it comes to growing your business, and Google Ads can help you turn casual visitors into loyal customers. Here's how you can leverage this powerful tool to boost your leads and sales ?? ?? How Google Ads Converts Visitors into Customers: Attract the Right Audience ?? Target people who are actively searching for what you offer using the perfect mix of keywords and ad placements. Keep Them Engaged ?? Use compelling headlines, engaging visuals, and clear calls-to-action (CTAs) to grab attention and guide them toward your services. Follow Up with Remarketing ?? Reconnect with people who visited your website but didn’t make a purchase. Show tailored ads to remind them why your brand is the right choice. Drive Action with Offers ??? Highlight irresistible deals, discounts, or exclusive benefits to encourage conversions. Track and Optimize ?? Monitor ad performance in real time, refine your strategy, and ensure every click delivers value. Google Ads doesn’t just bring visitors—it helps you nurture them into meaningful leads and sales. Ready to take your business to the next level? Let’s make every click count! ?? #GoogleAds #LeadGeneration #DigitalMarketing #SalesGrowth #OnlineAdvertising #PPC #MarketingStrategy #BusinessGrowth #CustomerAcquisition #MarketingTips #LetsConnect

How to Write Facebook Ads That Reduce the Barrier to Purchase

The Best Google Ads Practices for Moving Businesses Running a moving business and want to fill your schedule with quality leads? Google Ads is a powerful tool to connect with clients actively searching for your services. Here’s how to make the most of it: ?? Focus on High-Intent Keywords: Use targeted keywords like “affordable movers near me,” “long-distance moving services,” or “same-day movers.” These terms attract users ready to book your services. ?? Craft Compelling Ad Copy: Highlight what sets your moving business apart, such as competitive pricing, reliability, or specialized services. Add a clear call-to-action like “Get a Free Quote Today!” ?? Leverage Ad Extensions: Use location extensions, call extensions, and sitelink extensions to make it easier for clients to contact you, find your service areas, or explore your offerings. ?? Target Locally: Focus your campaigns on specific service areas. Geo-targeting ensures your ads reach clients in your city or region who are ready to move. ?? Retarget Interested Users: Use retargeting campaigns to reconnect with people who visited your site but didn’t convert. These ads keep your business top-of-mind. ?? Monitor and Optimize: Regularly track performance metrics like click-through rates (CTR), cost-per-click (CPC), and conversion rates. Use these insights to refine your campaigns for maximum ROI. By implementing these Google Ads best practices, your moving business can attract more high-quality leads, book more jobs, and outshine the competition. #GoogleAds #MovingBusiness #AbuHosainFreelancer #DigitalMarketing #LeadGeneration #GrowYourBusiness #MovingLeads