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I see bad content by CEOs daily. But it’s easily fixed. Here are 3 tips to fix bad content: 1. Stop reposting content by others - occasionally is ok - most or all the time is not - no-one became a leader by parroting - you beome a leader by leading - e.g. your hopes and fears - e.g. your experiences - e.g. your opinions - Don't just be a mouthpiece for others. 2. Don’t get too far into the weeds - it’s ok to occasionally show you know the detail - but your audience expects big picture thinking - this adds to your gravitas, your aura as CEO - e.g. not your position but your destination - e.g. not quarterly stats but annual trends - e.g. not ‘how’ but ‘why’ - Detail suggests your setup is so small you must... 3. Show yourself - don’t do what any CEO could have done - show your audience who you really are - Personality + Authenticity = Relatable - e.g. losing a deal because you messed up - e.g. your love of Swedish glam rock (and why) - e.g. how you prefer a book to a black tie dinner - This is how you become Known, Liked & Trusted Takeaway: My clients are always surprised by the level of detail I go into fixing their content. Every post matters. Every headline, paragraph, close. Every part of your profile and website. Remember: content represents you 24/7. Get it wrong, at best you’re wasting time, at worst… Get it right, and you inspire customers, deals and talent. ? Great content is one of the 7 pillars of an effective leadership brand Discover more in the Featured section Quy Langridge-Tien ?

I see bad content by CEOs daily. But it's easily fixed. Here are 3 tips to fix bad content: 1. Stop reposting content by others - occasionally is ok - most or all the time is not - no-one became a leader by parroting - you beome a leader by leading - e.g. your hopes and fears - e.g. your experiences - e.g. your opinions - Don't just be a mouthpiece for others. 2. Don't get too far into the weeds - it's ok to occasionally show you know the detail - but your audience expects big picture thinking - this adds to your gravitas, your aura as CEO - e.g. not your position but your destination - e.g. not quarterly stats but annual trends - e.g. not 'how' but 'why' - Detail suggests your setup is so small you must... 3. Show yourself - don't do what any CEO could have done - show your audience who you really are - Personality + Authenticity = Relatable - e.g. losing a deal because you messed up - e.g. your love of Swedish glam rock (and why) - e.g. how you prefer a book to a black tie dinner - This is how you become Known, Liked & Trusted Takeaway: My clients are always surprised by the level of detail I go into fixing their content. Every post matters. Every headline, paragraph, close. Every part of your profile and website. Remember: content represents you 24/7. Get it wrong, at best you're wasting time, at worst… Get it right, and you inspire customers, deals and talent. ? Great content is one of the 8 pillars of an effective leadership brand Discover more: https://lnkd.in/eDGQgYv7

If creating content feels like a full-time job in itself, here’s the thing: You’re not here to pump out a post every day just for the sake of it. You’re here to make an ????????????. Here’s how you can simplify and get strategic with content so it actually fuels your business: 1?? ?????????? ???????? ???????? ???????? ?????????????? Everything you share should ladder up to ?????? ???????? ??????????????. Ask yourself, ????????’?? ?????? ?????? ?????????? ?? ???????? ???? ???? ?????????? ??????? When you know your focus, it’s easier to create posts that build your brand and serve your audience. 2?? ???????????? ?? ?????????????? “?????????? ????????” Think about the topics or themes that support your core message. If you’re here to empower leaders, maybe your themes are personal growth, team dynamics, and leadership challenges. Stick to ??-?? ???????? ???????????? and rotate through them. 3?? ??????????????????, ??????’?? ???????????????? That killer insight you shared in a client call? Turn it into a post. Got a question that pops up over and over? Write about it. You don’t need to reinvent the wheel every time—sometimes, it’s just about sharing your thoughts in new ways. 4?? ?????? ?????? ???????? “?????????? ??????????????” Instead of trying to create epic posts daily, think about ??????????, ???????????????? ?????????????????? that can stand alone. These “micro actions” keep you top-of-mind and provide easy, digestible value for your audience. 5?? ???????? ???? ???????????? ???????? ?????????????? It’s tempting to polish every post to perfection—but honestly? Getting your message out there consistently matters more. A post that’s 90% there but ?????????????????? beats the perfect one that never leaves your drafts. The goal isn’t more content—it’s ?????????????????????? content. Keep it simple, stay aligned with your message, and focus on creating real value. When you do, content creation becomes less of a chore and more of a tool for building your brand and business. ?????? ???????? ????????? ???????? ???????????????? ???????? ?????????? ???????????? ?????? ???? ?????? ????-???? ???????????? ?????? ??????. What’s one small win you can share with your audience today?

Anyone who's worked at a creative agency knows that agency culture has its “good and bad” aspects. However, one area where agencies often excel more than other business models is in their understanding of leadership dynamics. In an agency, you generally encounter two types of leaders: First, there’s the extroverted, “Type A” leader—what we typically envision as the classic “leader.” This person is charismatic, confident, and direct. They excel at promoting your business, keeping clients satisfied, and championing their team. Unfazed by egos, they’re comfortable addressing large groups. These leaders usually reside in the “Account Management” side of the business, in the form of Account Executives or Media Buyers. On the other hand, there’s the introverted, “Type B” leader. This individual tends to be calm, soft-spoken, and focused on the actionable steps toward achieving an outcome. Their leadership style involves collaboratively guiding their team through the creative process. You’ll often find these leaders in the “Creative” side of the business, in roles like Art Directors, Content Strategists, or Web Developers. While full-service ad agencies naturally bring out this dichotomy of leadership styles, BOTH are equally crucial for any in-house marketing team handling multi-platform campaigns. In recent years, many companies have abandoned agencies in favor of moving their marketing efforts in-house. While that can be a great move for many companies, I'm afraid many of those companies are not adopting the same balanced leadership model that makes agencies successful. Marketing is a complex mix of deadlines and creativity, budgets and brainstorming, and unconventional thinking paired with structured processes. Successfully managing these seemingly paradoxical elements requires a balanced approach to leadership, even for small in-house teams.

“Why should I hire someone else to write about my journey?” One of the founders asked me this recently. Now, I agree that as a founder, no one knows your story like you do. But what's more important is: ? Amplifying that story ? Building an authentic connection with your audience ? Creating impact without burning out If you’re a founder, these next 2 minutes will be critical for you. ?? GET IT: Sharing your journey the right way can be your most powerful leadership tool. Let me break it down... 1. The Clarity Factor ? As a founder, you know your journey inside out. ? But a strategist helps you see what resonates most with your audience. Sometimes, being too close to your story can cloud its impact. 2. Strategic Storytelling ? Personal stories generate 2x more engagement than business updates. ? People invest in people, not just products. Sharing your mission and values creates a ripple effect—engaged audiences lead to stronger brand loyalty. 3. Consistency Without Burnout ? Founders don’t have time to craft posts every day. ? A strategist keeps your content consistent and aligned with your vision. ?? You focus on growing your business, while I help you build your brand. Remember: ?? You’re not just sharing a story. ? You’re building "trust" in your vision. ?? It’s not about outsourcing your voice. ? It’s about "amplifying" it with precision and clarity. And oh wait... it takes time to build that connection, but is it worth the effort? ??Absolutely. ?? Ready to amplify your story and build a lasting personal brand? ?? DM me, or book a call if you’re ready to share your journey with Impact! #PersonalBranding

“Why should I hire someone else to write about my journey?” One of the founders asked me this recently. Now, I agree that as a founder, no one knows your story like you do. But what's more important is: ? Amplifying that story ? Building an authentic connection with your audience ? Creating impact without burning out If you’re a founder, these next 2 minutes will be critical for you. ?? GET IT: Sharing your journey the right way can be your most powerful leadership tool. Let me break it down... 1. The Clarity Factor ? As a founder, you know your journey inside out. ? But a strategist helps you see what resonates most with your audience. Sometimes, being too close to your story can cloud its impact. 2. Strategic Storytelling ? Personal stories generate 2x more engagement than business updates. ? People invest in people, not just products. Sharing your mission and values creates a ripple effect—engaged audiences lead to stronger brand loyalty. 3. Consistency Without Burnout ? Founders don’t have time to craft posts every day. ? A strategist keeps your content consistent and aligned with your vision. ?? You focus on growing your business, while I help you build your brand. Remember: ?? You’re not just sharing a story. ? You’re building "trust" in your vision. ?? It’s not about outsourcing your voice. ? It’s about "amplifying" it with precision and clarity. And oh wait... it takes time to build that connection, but is it worth the effort? ??Absolutely. ?? Ready to amplify your story and build a lasting personal brand? ?? DM me, or book a call if you’re ready to share your journey with Impact! #PersonalBranding

“Why should I hire someone else to write about my journey?” One of the founders asked me this recently. Now, I agree that as a founder, no one knows your story like you do. But what's more important is: ? Amplifying that story ? Building an authentic connection with your audience ? Creating impact without burning out If you’re a founder, these next 2 minutes will be critical for you. ?? GET IT: Sharing your journey the right way can be your most powerful leadership tool. Let me break it down... 1. The Clarity Factor ? As a founder, you know your journey inside out. ? But a strategist helps you see what resonates most with your audience. Sometimes, being too close to your story can cloud its impact. 2. Strategic Storytelling ? Personal stories generate 2x more engagement than business updates. ? People invest in people, not just products. Sharing your mission and values creates a ripple effect—engaged audiences lead to stronger brand loyalty. 3. Consistency Without Burnout ? Founders don’t have time to craft posts every day. ? A strategist keeps your content consistent and aligned with your vision. ?? You focus on growing your business, while I help you build your brand. Remember: ?? You’re not just sharing a story. ? You’re building "trust" in your vision. ?? It’s not about outsourcing your voice. ? It’s about "amplifying" it with precision and clarity. And oh wait... it takes time to build that connection, but is it worth the effort? ??Absolutely. ?? Ready to amplify your story and build a lasting personal brand? ?? DM me, or book a call if you’re ready to share your journey with Impact! #PersonalBranding

Effective content marketing requires more than just great ideas—it needs strong leadership. Different organizational leadership styles can significantly impact how your content marketing strategy is developed and executed. Let’s explore various leadership types and how they can enhance your content marketing processes. ??. ???????????????????????????????? ????????????????????: Transformational leaders inspire and motivate their teams to achieve extraordinary outcomes. In content marketing, this means fostering creativity and innovation. Encourage your team to ?????????? ?????????????? ?????? ??????, ?????????????? ?????? ????????????, and ?????????????? ???????????? ?????????????? that captivates your audience. A transformational leader drives passion and commitment, resulting in content that resonates deeply with readers. ??. ???????????????????? ????????????????????: Democratic leaders value input from their team and make decisions based on consensus. This leadership style encourages collaboration and fosters a sense of ownership among team members. In content marketing, involving the team in brainstorming sessions and strategy discussions can lead to more diverse and well-rounded content. Democratic leadership ensures that different perspectives are considered, resulting in content that appeals to a broader audience. ??. ???????????????????? ????????????????????: Autocratic leaders make decisions independently and expect their team to follow instructions. While this style can be effective in certain high-pressure situations, it’s important to balance it with opportunities for team input. In content marketing, an autocratic approach can be useful when quick decisions are needed or when implementing a new strategy. However, it should be used sparingly to avoid stifling creativity. ??. ??????????????-?????????? ????????????????????: Laissez-faire leaders provide minimal direction and allow their team to take the lead. This hands-off approach can be beneficial in content marketing if you have a highly skilled and self-motivated team. It allows for maximum creativity and innovation, as team members have the freedom to explore new ideas and approaches. However, it’s crucial to ensure that there are clear goals and accountability to prevent a lack of direction. Whether it’s the inspiration from transformational leadership or the structured approach of transactional leadership, each style has its strengths. At Think Big Folks, we understand the importance of effective leadership in driving successful content marketing strategies. By incorporating these leadership principles, you can create content that not only engages your audience but also drives business growth. #ContentMarketing #Leadership #BusinessGrowth #MarketingStrategy #Innovation #ThinkBigFolks

The true value of content Lies in creating impact beyond the surface metrics Many business leaders and founders (young and old) focus on likes, shares, and followers as measures of success. But let’s be clear: those are vanity metrics. The real benefits of strong content creation go beyond what you can count. Here's how working with a skilled content writer will transform your personal brand in ways that matter most: 1?? Building a Legacy: Crafting an Authentic Story for Long-Term Impact A personal brand is not built in a day, and neither is quality content. Consistent, purpose-driven content helps you build a legacy of leadership. By sharing your insights, experiences, and vision, you are telling a story that resonates with your audience on a deeper level. It’s not about the immediate results—it’s about creating a long-term impression that endures and positions you as a leader who stands the test of time. This legacy is more than a fleeting trend; it’s a lasting reputation built on trust and authenticity. 2?? Driving Business Performance: How Content Influences Growth Content isn’t just a marketing tool—it’s a driver of real business performance. It informs, educates, and motivates action. When you communicate effectively, you guide potential clients, partners, and stakeholders toward a decision. Whether you’re nurturing existing relationships or attracting new business, high-quality content helps build the credibility and trust necessary for growth. A content writer ensures that every word works toward driving tangible results that support your business objectives, whether it’s revenue, partnerships, or market expansion. 3?? Empowering Internal Culture: Aligning Leadership with Core Values Great leadership isn’t just about external communication—it’s about internal alignment. The content you create shapes not only how others see you but also how your team sees you. Leaders who communicate with clarity, authenticity, and vision inspire their teams to embrace the same values. A skilled content writer can help you articulate your leadership philosophy, guiding your internal culture and empowering your team to embody your brand’s core values in everything they do. This alignment leads to improved morale, greater collaboration, and a more cohesive organizational culture. The Bottom Line: The true value of content goes beyond vanity metrics. It builds a legacy, drives business performance, and empowers your internal culture. When you focus on creating meaningful content, you’re investing in the long-term health and growth of your personal brand and business. #Leadership #BrandBuilding #ContentThatMatters

So LinkedIn wants it users to demonstrate their credibility and expertise through “thought leadership” content. I know this can be a struggle for many of my clients who don’t see themselves as thought leaders and wouldn’t know where to start creating content under that heading. If this is you, here’s something that might help; “A thought leader is someone who is recognised as having authority or expertise in a certain field. A thought leader is someone who specialises in a given area and and whom others in that industry turn to for guidance” When I heard the term “thought leader” I used to imagine someone who was really academic. I didn’t think I knew enough to be considered a thought leader. When I read more about it I realised that I am a thought leader but not because of how much I know. It’s because of the WAY I think and how I lead. You can demonstrate your thought leadership and build your authority by sharing your opinions, experiences and what’s important to you. What would people turn to you for guidance on? What are you passionate about and why? What is important to you about how you do your work? What do you want to be known for? That’s thought leadership. —————————————————————— I’m Clair, a content marketing mentor and I help executive and leadership coaches win business by showing up online and regularly demonstrating their credibility and authority with thoughtful and confident content. If you’re a coach who needs help with this drop me a DM.