Incrementum Digital的动态

Prime Day 2024 Recap is Live! Ecom Enable uncovered essential insights and key performance metrics: ?? Conversion Rate: A marked improvement from 2023. ?? CPC: A 16% rise, reflecting greater competition. ?? CPA: An increase of 7.18%. ?? ACoS: Notable growth from last year. ?? Order Sessions: A slight decline observed. What Does This Mean? The increases in CPC and CPA point to a more competitive market, requiring refined strategies for profitability. With changing consumer behaviors, we see opportunities to innovate and fine-tune our campaigns. Armed with these insights, we’re ready to optimize ad spend, prioritize key strategies, and elevate customer engagement with dynamic, creative ads. Staying flexible and leveraging these trends ensures our future campaign success. #PrimeDay #Amazon #Ecommerce #DigitalMarketing #AmazonAdvertising #ecomenable

The right date range for bid optimization ?? Ever wonder what ad data you should be looking at to make the best decisions? Here’s some insight from our routine optimizations—think target ACoS, clicks without sales, etc. We’ve discovered that the last 14 days provides the best snapshot for making informed decisions. However, there's an exception... There are some low data targets that just don't get enough clicks in that 14 day window to make a decision. But, if you only looked at a longer span, like 30 or 60 days, those small numbers of clicks start to add up, giving you enough data. This approach helps us fine-tune our bids efficiently without waiting too long to gather insights. Why is this important? Choosing the right timeframe lets you adapt quickly, optimizing your spend and strategy as the market changes. What date ranges do you use when optimising? I'd love to know. #Amazonadvertising #PPC #Amazonads

Our Amazon Prime Day recap is officially here ?? According to Adobe Analytics, online spending in the US increased 11% year-over-year to $14.2 billion during the 48-hour Prime Day shopping event, surpassing estimates and setting yet another new record. Some key takeaways & insights: ?? High AOV products are saw the highest increase in sales compared to spend in pre-Prime Day period. ?? Home goods had more consistent CPCs and conversion rates leading to nearly level increases in spend and ad sales across the brands in this category. ?? Premium Beauty struggled with traffic and highly competitive CPCs driving spend up at a much higher rate than ad sales. ?? Off-site traffic is becoming a key part of Prime Day strategy to drive more cost effective traffic to the site during the event. Across our own managed brands when comparing daily averages pre-Prime Day vs Prime Day daily average metrics, overall, we saw: ?? A 591% increase in spend. ?? Sales growth of 487%. ?? 343% increase in clicks and 56% increase in CPCs ?? 471% boost in orders ?? Average CVR increased from 16% to 21% during Prime Day 2024 Let us know your thoughts on this Prime Day! #PrimeDay #eCommerce

?? ?????? ???????????? ???? ???????????????? ???? ???????? ?????????????????????? ?? After conducting an extensive analysis of Amazon advertising data across 500+ accounts over a 6-month period, we've uncovered a critical insight that could redefine your PPC bidding strategy! Our deep dive into the data revealed that ??????-?????????? ???? ?????? ???????????????? ?????????????? ?????????????????????? ?????????????? ???????????????????? ???? ?????????????????????? ???????? ???? ?????????? (????????). By meticulously comparing weekly ACOS to individual weekday ACOS, we've visualized this difference through detailed boxplots over numerous weeks for each account. Here's the kicker: Accounts showing days where the boxplot deviates entirely above or below the zero line indicate a significant discrepancy in ACOS compared to other weekdays. This isn't just a minor fluctuation; it's a clear signal that the day of the week plays a crucial role in advertising performance. ?? ???????? ???????? ???????? ???????? ?????? ???????? ????????????????? If you're managing one of these accounts, it's time to integrate weekday-specific insights into your bidding approach. Tailoring your bids based on the day can not only optimize your advertising spend but also enhance your overall campaign efficiency. This analysis isn't just about numbers; it's about providing actionable insights that can lead to more informed, strategic decision-making on Amazon. Whether you're a seasoned marketer or just starting out, understanding these patterns can give you a competitive edge in a crowded marketplace. Stay ahead by leveraging data-driven strategies, and make every advertising dollar count! #amazonmarketing #amazonadvertising #amazonsellercentral #amazonppc #ACOSVariation #BiddingStrategy #DataDrivenMarketing #AdvertisingInsights #PerformanceAnalysis

Prime Big Deal Days is just around the corner. It’s expected to take place the week of October 8th-9th. This sales event is Amazon's autumn counterpart to Prime Day, offering exclusive deals for Prime members right before the holiday season kicks into full gear. For Amazon sellers, Prime Big Deal Days is a strategic opportunity to boost Q4 sales, clear out inventory, and increase visibility among millions of Prime shoppers eager to snag a deal. ?? Seller Preparation Checklist 1?? Ensure Prime Eligibility: Confirm all your major deals are Prime eligible to participate in the event. Non-Prime products won't feature in the exclusive deals, potentially missing out on significant traffic. 2?? Optimize Listings: Update your product listings for clarity, keyword relevance, and appeal. High-quality images and detailed descriptions can significantly increase conversion rates. 3?? Strategize Promotions: Plan lightning deals or discounts in advance. Coordinate with BidX to schedule these promotions for optimal visibility and results. 4?? Boost Your Reviews: Positive reviews can influence buyer decisions, especially during high-traffic events. Encourage satisfied customers to leave feedback leading up to the event. 5?? Utilize Analytics: Monitor campaign performance in real-time. BidX offers tools to help you adjust strategies on the fly, ensuring maximum reach and ROI. How BidX Can Support Your Prime Big Deal Days Strategy: ?? Targeted Advertising & PPC: Our Amazon DSP and PPC capabilities can help place your products in front of the right audience, optimizing ad spend to get you the best margins. We ensure ads are finely tuned for both visibility and profitability during high-demand periods. ?? Inventory Optimization: BidX optimizes PPC based on inventory levels. When you’re running low on stock, we automatically decrease bids or budgets so ads don't eat into your remaining inventory. This helps ensure you’re not overselling and running out of stock prematurely. ?? Dynamic Performance: We optimize your PPC strategy based on your Best Seller Rank (BSR). If your BSR drops, we increase bids or budgets to drive more sales, improve rankings, and get your listings back on top. Contact BidX, and let's strategize your most successful Q4 yet: https://lnkd.in/eCTMeX4Z We appreciate the shoutout Joie Roberts! ?? #PrimeBigDealDays #AmazonSellers #EcommerceStrategy #Quarter4

In July 2024, one of our clients approached us to increase the profitability of one of their key products. The Sales were stable but high advertising costs were cutting into their margins. We set out to strategically optimize their campaigns to reduce ACOS to improve profitability. ????????????????????: - High ACOS was reducing profit margins. - We needed to distinguish between performing and non-performing targetings for better budget allocation. - CPC and CVR analysis was crucial for optimizing ad spend. ?????? ????????????????????: ? Lower ACOS to increase profitability. ? Analyze campaign performance to identify top targetings. ? Optimize CPC and CVR for cost efficiency. ? Reallocate the budget to high-performing targetings for better ROI. ???????????????? & ??????????????????: ?? Campaign Deep Dive: We analyzed all the respective campaigns & identified high-ACOS and low-conversion targetings and reallocated budgets to the most profitable ones. ?? CPC & CVR Optimization: Evaluated CPC and Conversion Rates to improve ad efficiency and cut spend on non-performers. ?? Budget Reallocation: Shifted the majority of budgets to top-performing keywords and targetings which are driving more profitable conversions. ?? Monitoring & Adjustments: Continuously fine-tuned bids and performance to keep CPC low and CVR high. ?????????????? ???? ?????????????????? ????????: - 18% reduction in ACOS ?? - 20% decrease in TACOS?? - More than 3x Profit growth, from $471 in July to $1,498 in September ?? - Overall increase in sales ????????????????????: Our client’s profits more than 3X in just a few months. Strategic campaign management, data analysis and smart budget allocation make all the difference. #amazonseller #amazonads #amazonmarketing #casestudy #amazonams #amazon

?? Pacvue's Q3 2024 Retail Media Benchmark Report is out now!?This report provides a comprehensive analysis of the latest advertising and eCommerce trends on Amazon Ads, Walmart Connect, and Instacart Ads, including valuable insights into key major product categories on Amazon. Key Findings Based on our Customer Insights: ?? Amazon US Sponsored Products CPC up 4.4% year-over-year ?? Amazon Europe Sponsored Products CPC up 16.7% year-over-year ?? Walmart Sponsored Brands Ad Spend up 19.6% year-over-year ?? Instacart Sponsored Product Ads Ad Spend up 11.6% year-over-year ?? Pet Supplies CPC up 21.3% year-over-year ?? Ready to dive in and discover how your brand measures up in terms of CPC, CTR, ROAS, Average Daily Spend, and Conversion Rates? Click the link below to download the full report! ? https://hubs.li/Q02T0Q5D0 #Pacuve #CommerceAcceleration #RetailMedia #eCommerceTrends

?1 day to go until you have the chance to hear directly from Google about how to increase sales through local inventory ads this peak season! Register for our webinar now: https://bit.ly/3MR06rD Learn how to take advantage of click-and-collect opportunities right before Christmas to push out inventory and attract more customers to your store. It's the perfect time to adjust your holiday sales strategy in anticipation of tight delivery cut-off dates. Denis Sitnikov, Product Lead, Retail & Commerce EMEA at Google, and Travis Levers, Senior Feed Manager at Productsup, will be leading the session and taking questions. Don't miss the Q&A! #Google #productdata #ecommerce #localinventory

Sneak Peek ?? Prime Day 2024 insights from our clients! We’re excited to share some early data from this year’s Amazon Prime Day. Our clients across multiple countries have seen phenomenal results, and we couldn't wait to give you a glimpse: ?? Sales Surge: our clients enjoyed a +40% increase in sales compared to the previous Prime Day. ?? Traffic Boost: search advertising efforts led to a +48% increase in clicks, bringing significantly more traffic to their listings. Check out the image below for a closer look at the data and stay tuned ? for more detailed insights! #PrimeDay2024 #Witailer #Ecommerce #SearchAdvertising #SalesGrowth #TrafficBoost

## Maximizing Success for Amazon Prime Day 2024: Key Strategies for Sellers Mark your calendars! Amazon Prime Day 2024 is set for July 16th and 17th, promising two days of unparalleled shopping excitement. This annual event offers an exceptional opportunity for sellers to boost their visibility and sales. Here are some of the latest updates and strategic tips to help you make the most out of Prime Day week: ### What's New for Prime Day 2024? 1. **Extended Prime Week**: In addition to the main event, Amazon is expanding its promotions to create a full week of deals, starting from July 13th. This means more opportunities to engage with customers early. 2. **Enhanced Advertising Tools**: Amazon has rolled out new features in its advertising suite, including advanced targeting options and real-time analytics. Utilize these tools to refine your ad campaigns and maximize ROI. 3. **Personalized Recommendations**: Leveraging AI, Amazon will now offer more personalized shopping experiences. Make sure your product listings are optimized with relevant keywords and high-quality images to benefit from this feature. ### Tips for Sellers to Drive Traffic and Sales 1. **Optimize Your Listings**: Ensure your product titles, descriptions, and images are optimized for search. Use relevant keywords and high-quality visuals to attract and convert potential buyers. 2. **Leverage Amazon Advertising**: Utilize Sponsored Products, Sponsored Brands, and Sponsored Display ads. Set a higher budget for Prime Week to ensure your products stay visible amid the increased competition. 3. **Promote Early**: Start your promotional activities well before Prime Day. Use social media, email marketing, and other channels to build anticipation and direct traffic to your Amazon listings. 4. **Offer Competitive Deals**: Attractive pricing is crucial. Analyze competitor pricing and consider offering exclusive discounts, bundles, or limited-time offers to entice shoppers. 5. **Stock Up and Prepare**: Ensure you have adequate inventory to meet the surge in demand. Utilize Fulfillment by Amazon (FBA) for efficient handling and delivery, ensuring a positive customer experience. 6. **Engage with Reviews**: Positive reviews can significantly impact purchasing decisions. Encourage satisfied customers to leave reviews and promptly address any negative feedback to maintain a good reputation. ### Final Thoughts Amazon Prime Day 2024 is not just an event; it's an opportunity to elevate your brand and achieve significant sales growth. By preparing in advance and leveraging the latest tools and strategies, you can maximize your success during this high-traffic period. Best of luck to all sellers—let's make this Prime Day the best one yet! --- Feel free to share your Prime Day preparations or any tips that have worked for you in the past in the comments below!