Sometimes impactful results can be brought through small, but powerful changes, and this is the case!
A simple, yet efficient redesign of invitation letters sent out to patients increased engagement by 20% - according to a case study from the Department of Health Ireland!
Hearing the patient's voice, continuously validating, and putting a clear, consistent, and personalized message to patient can drive transparency and support the patient in his journey.
Can you boost patient engagement by simply changing your letter design? ??
Every day, hospitals send thousands of letters to reduce the wait times for treatments.
Evidence reveals that 1 out of 4 patients failed to respond to such letters in Ireland.
The Department of Health - Ireland took action.
“By applying evidence from behavioural science we substantially increased patient engagement. The re-designed letter increased engagement by 20%,” says Robert Murphy from the Department of Health Ireland.
?? Read the full case study here: https://bit.ly/4jvkSMo
The new letter template is now used by all public hospitals across Ireland. The process is clearer for patients and more efficient for staff.
?? Read our new policy brief on impactful health letters: https://bit.ly/3ZUX8cZ
#BehaviouralScience #BCI
Purpose Driven; Corporate Planning; Strategy & Partnerships; Healthcare Management
7 个月Thomas Kozlowski Looking dapper! Good to see you in great spirits ??