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It's official: we've finally made the leap from the Stone Age of shopping to the future. Meet Rufus, Amazon's new AI superpower. Think of Rufus like your personal shopping assistant. It's: ?? Personalized: made for the user and their queries ?? Conversational: seamless and fast ?? Detailed: compares products and provides expert shopping advice Imagine being able to 'talk' to Amazon and have it understand exactly what you're searching for, without any confusion. And not only that, imagine being offered recommendations that are specific to you and your needs. Rufus doesn't just streamline the shopping experience, it completely changes the game. Get on board and see the future of shopping, today. #Rufus #Amazon #NewFeature #Update

It's official: we've finally made the leap from the Stone Age of shopping to the future. Meet Rufus, Amazon's new AI superpower. Think of Rufus like your personal shopping assistant. It's: ?? Personalized: made for the user and their queries ?? Conversational: seamless and fast ?? Detailed: compares products and provides expert shopping advice Imagine being able to 'talk' to Amazon and have it understand exactly what you're searching for, without any confusion. And not only that, imagine being offered recommendations that are specific to you and your needs. Rufus doesn't just streamline the shopping experience, it completely changes the game. Get on board and see the future of shopping, today. #Rufus #Amazon #NewFeature #Update

It's official: we've finally made the leap from the Stone Age of shopping to the future. Meet Rufus, Amazon's new AI superpower. Think of Rufus like your personal shopping assistant. It's: ?? Personalized: made for the user and their queries ?? Conversational: seamless and fast ?? Detailed: compares products and provides expert shopping advice Imagine being able to 'talk' to Amazon and have it understand exactly what you're searching for, without any confusion. And not only that, imagine being offered recommendations that are specific to you and your needs. Rufus doesn't just streamline the shopping experience, it completely changes the game. Get on board and see the future of shopping, today. #Rufus #Amazon #NewFeature #Update

Amazon's Prime Day is kicking off tomorrow and they just launched a new AI chatbot, Rufus, to assist with shopping. Unfortunately, even though Rufus is trained on Amazon's entire product catalog, I just confirmed through trial and error that one piece of data Rufus isn't allowed to use is price! To me, there are clearly two things an AI bot should do to enhance the shopping experience: (1) give me advice about the products I need, and (2) help me find the least expensive version of the product I need. Rufus doesn't do # 2! This is a perfect example of a company putting their profits over their customers. How many of you waste your time on Amazon doing price comparison when it would be so easy for a computer to do this work? Let Amazon hear from you in the comments! #Rufus #PrimeDay #Shopping

Hello, it’s Rufus, and he is a game-changer! Amazon has launched an AI shopping assistant that can answer all sorts of questions about products! His name is Rufus. It's trained on product descriptions, discussions, reviews, comparisons, both within Amazon and even the broader internet. I’m so excited about this, because it means that business-related products, such as those involved in promotion on these platforms (working with reviews, displaying product cards, etc.), will also change! With AI now standing between the buyer and the product, you'll have to sell to it first. Get ready for Marketing-to-AI to be a hot topic in the upcoming season at all conferences! #AImarketing #EcommerceRevolution #Rufus #AmazonInnovation #FutureOfShopping #amazonnews #ecommercenews #gamechanger

Amazon.com has always been a product discovery platform that is hugely search led. Here 90% of the customers head on to the search bar not just to discover a product but also do a huge amount of research to understand which product the right fit against their need. Even though they do try to provide the right information enabled by search algorithm and category led content, but still a long way against the level of information that the customer requires. To fill this gap Amazon.com has introduced Rufus. Rufus is a new AI-powered shopping assistant, designed to enhance the online shopping experience. Link : https://lnkd.in/dvR6NsJ7 Rufus is knowledgeable about Amazon's product catalogue and integrates information from across the web to assist customers. It can answer questions, compare products, and provide recommendations within the Amazon shopping platform.? #Amazon #Rufus #AI #ArtificialIntelligence #ECommerce #OnlineShopping #ShoppingAssistant `#CustomerExperience P.S. Currently, Rufus is available exclusively in the USA as a beta version. Stay tuned for updates on wider availability!

?? Exciting News from Amazon! ??? Amazon has unleashed its latest game-changer: Rufus, the AI shopping assistant! ?? Named after their lovable corgi mascot, Rufus is set to transform your shopping experience with its generative AI capabilities. ?? What Sets Rufus Apart: Trained using Amazon's extensive product catalog, customer reviews, community Q&As, and data from the web. Engage with Rufus seamlessly within the mobile app, posing questions via typing or voice, such as "What makes a great Valentine’s Day gift?" or "Is this jacket machine washable?" Already in beta for a select group in the USA, with plans to expand its reach in the coming weeks. ?? Why this Matters: This launch adds to Amazon's recent AI innovations, including Fit Review for personalized size guidance and Amazon Q, a chatbot for business. While the potential of Rufus is exciting, it's wise to be cautious, considering Amazon Q's data disclosure incident during its launch. ??? Are You Ready to Explore Rufus? Let me know if you're diving into the future of AI shopping with Rufus! ??? #AmazonInnovation #RufusAI #FutureOfShopping??

?? Exciting News for Amazon Shoppers! ?? Amazon launched a new AI feature named Rufus, designed to make shopping even easier and more informed. ??? Rufus quickly answers customer questions by pulling insights from product reviews and product listings. Whether you're wondering, “Is this pan oven-safe?” or “Is it easy to clean?”, Rufus has you covered! It offers answers based on real customer experiences and detailed product information. ???? This is a game-changer for anyone who values quick and accurate responses while shopping. ?? Plus, with over 1,000 customers mentioning the cleaning process in their reviews, Rufus ensures you make informed decisions backed by actual user feedback. Can't wait to see how this enhances the shopping experience for everyone! ?? #Amazon #AI #Ecommerce #CustomerExperience #Innovation

When Amazon first introduced customer reviews, critics told Jeff Bezos that he didn't understand his business. After all, why would he want to publicize negative sentiments about a product he was trying to sell. Jeff responded to critics with the following comment - "And when I read that letter, I thought, we don't make money when we sell things.??We make money when we help customers make purchase decisions." Well Amazon is at it again with Rufus, its new generative AI-powered chatbot. It's a great application of how AI can be used to enhance the customer shopping experience now and help them to make better purchase decisions. Think about shopping for a bluetooth keyboard for your iPad on the Amazon app. There are tons of options to choose from, but which one would be right for you. You'd have a lot of questions you'd like to ask, but currently you'd have to search through the product detail pages for several of those options before you could get the answers you need. In fact, you've probably had this experience with a variety of products you shopped for on Amazon. Now with Rufus, you can ask those questions in conversational language and the chatbot will return answers that take into account info from Amazon's product catalog, customer reviews, community Q&A, and the web. It also allows follow-up questions that retain the context of the original question and then provides contextually relevant answers. With these capabilities, Rufus should represent a significant upgrade for the shopping experience on the app. Also, it's a great illustration of a couple of the Customer Obsession principles I cover in Blueprint for Customer Obsession, e.g., Raise the bar and innovate relentlessly. Check out the link below for a great review about Rufus on Good Morning America. #amazon #ai #cx #customerexperience #customerobsession #customerobsessed #gma https://lnkd.in/gR-pXAu7

Amazon today announced Rufus, a generative AI-powered assistant with personalised recommendations, product comparisons, and conversational commerce within the Amazon app. It claims to transform the shopping experience by understanding and responding to customer inquiries in real-time, enabling effortless navigation through Amazon's vast product catalog with natural and engaging dialogues. This is part of the accelerating trend of big tech integrating sophisticated AI technologies to boost customer experience and personalisation. Currently in beta for a select group of U.S. customers, it will be exciting to see how this unfolds. #Amazon #Rufus #GenerativeAI #EcommerceInnovation #ConversationalCommerce https://lnkd.in/eXehUv_5