Storyly的动态

I had the incredible opportunity to attend my first #Cannes last week, immersing myself in insights from top leaders in #commercemedia & #retailmedia. It's remarkable how far we've come, with retail media now taking center stage at Cannes, expanding beyond retail with new launches like Kinective Media? by United Airlines and Chase Media Solutions. My observations: ?? Commerce Media is the topic du jour, with companies still defining their 'commerce media play' ? Moving 'full funnel' is a major focus, crucial for meeting advertisers' holistic objectives (and tapping new budgets) ?? Enhanced focus on customer data for better measurement ?? Partnerships are vital for scaling businesses and driving GTM strategies ?? Turns out the French Riviera is really nice - all conferences should be there ?? And yet, having built a number of these businesses and now transitioning to a tech challenger at Moloco, I couldn't get the following out of my mind: **Which media network will innovate and stand out?** In major industry shifts like commerce media, winners emerge. This growth phase feels reminiscent of past tech shifts (programmatic, social, search, mobile), with winners and losers in the making. And yet, I am seeing a lot of 'sameness' in the recipe across networks. Retail Media is akin to its 'teenage years' (HT: Amir Rasekh) - which means its ripe for growth and differentiation. As we navigate this landscape at Moloco, we have a perspective on what will set leaders apart. What do you think? A huge shoutout to all who made this experience unforgettable: - McKinsey & Company (Quentin George, David Kalman, Thomas Bauer, Craig Macdonald). Good to see old friends. - Ascendant Network (Susan MacDermid). Thank you for convening and investing in this critical community. - Kinective Media? by United Airlines. Congratulations Richard Nunn, Luc Bondar, Mike Petrella on your launch. - The brilliant AdTech & Media Network luminaries I met. - My exceptional Moloco colleagues: Sunil Rayan, Andreas Preuer, David Simon, Bill Michels, Ben Jeger Excited to see where the future takes us all! ?? #IndustryInsights #Leadership #Innovation #Networking #Collaboration

Q1 came and went in the blink of an eye. Every milestone you hit with an agency, requires you to do another jump. It’s been a constant levelling up process for a good while now. Some parts of this I love, some I hate. I started this financial year with a North Star of building my management team, thinking about what external support we will need to help us level up our operations, recruitment and communications as we span more offices. Then, this last quarter was spent focused on: ???? Getting really tight on client service levels. ???? Refining our services, tightening this up and being super sharp on delivery. ???? Recruitment. Our Head of Social joined the team ?? ???? Onboarding some incredible new global clients. Some parts went brilliantly, some parts need more focus in Q2. Some personal highs were: ???? Being booked by HSBC to speak on their Main Stage at the Black Business Show. ???? Being flown to Prague to speak at Popeyes International Summit. ???? Being invited to Meta HQ to present to their EMEA marketing team. BUT, the best thing that happened this quarter was a conversation with one of my team. I was thanking them for all their effort, and they simply responded with… ‘’I always show up, because you always show up and give 120%’’ ?? Running a business is a lonely business, (even when you’re often surrounded by loads of people.) It’s often the simplest of words that people say that can turn your whole day around. 2024 has proven to be a big one so far.?? Q2, let’s be having you ??

?? ?Some Breaking News in the Events Sector!??? Informa has proposed a ￡1.2bn acquisition of Ascential. allpoints founder, Max Fellows had the following to say: "This strategic move aligns with Informa's vision to expand its world-class B2B brands. With Ascential's strong market position and Informa's expertise, this merger promises enhanced growth and new opportunities. Given Ascential's catalogue of IP/ events, renowned for Cannes Lions International Festival of Creativity and Money20/20 it reflects the growing demand for events in general (as highlighted in the recent Bellwether report we shared) but also the desire to further invest in event IP/ brands WITH purpose and clear market authority that has continually evolved, from an IP, geographical and editorial direction. With the exploratory aspect of the M&A market currently active, but with a slowdown in deals completed, this potential deal also directly represents a wider marketing challenge. Event businesses are demonstrating a significant slowdown of organic growth through direct customer/ client acquisition (with the time scales and engagements doubling since 2022). Businesses are also sitting in comparison to net new business, they are seeing 3x the relative growth through strategic expansion of accounts and services, with M&A playing a significant opportunity to cross-service and expand client base and offering. We are undoubtedly entering into a consolidation phase within the events space. Stay tuned for more information on the events market as well as this significant deal progress! Should it go the distance ( and the industry has a 60-70% failure rate) Both companies are committed to delivering substantial value to shareholders and driving innovation in the industry." Link in comments! #Informa #Ascential #EventsIndustry #B2B #Growth #M&A #gROWTHADVISORY #EVENTMERGERS Philip Thomas Stephen Carter

?? Big news for the events sector! ?? Check out allpoints post below for more information and my thoughts. The market consolidation momentum is picking up pace! ??

? A lot has been going on in the background to line up the next several roundtable events. As we work through approvals with companies like Meta, Microsoft, DoorDash, LinkedIn and others, I'd like to have two other in-house companies join me and a representative from British Airways in an upcoming experimentation roundtable event. ?? Who? Preferably folks in the B2C space, with e-commerce and/or travel and hospitality experience. If that's you, or if you know someone who might be interested, either comment below or DM me and I'll schedule an intro/discovery call with you. ?? While we're at it, there are a couple of things that are changing with upcoming roundtable events: 1. VIDEO In the past, I've recapped learnings in my newsletter but haven't shared video recordings of our conversations. Moving forward, I will be sharing the recordings in my newsletter and clips leading up to it here on my personal profile. I might add to Spotify, YouTube, etc. in the future but haven't thought that far in advance yet. 2. FORMAT Some future participants have been asking about format. My answer has been...it depends. If you're an in-house brand that would like to learn from others in the industry or learn about a specific topic, then a group conversation with 2-3 others like the one I'm organizing with British Airways is a great format. But if you're part of an advanced program, like the other brands I mentioned above, then I'd like to conduct 1:1 interviews with you around specific topics (eg. causal inference, advanced experimentation techniques, alternative A/B testing methods, governance at large scale, etc.) If either of these formats interest you, please reach out to discuss. ?? If you're not already subscribed, here's the link to do so. We have some amazing attendees lined up which will be unlike any that you've seen before. And you don't have to pay thousands of dollars for a conference ticket to learn from talented folks in the field. https://bit.ly/3NYkgkg See you there. #experimentation #cro #datascience #businessintelligence #ecommerce #travel

Well happy, happy Friday and some AWESOME exciting news to go with it... Will.i.am and Britney once told us to scream and shout, and let it all out - so we sure did, with excitement!! What an honour to work for the 42nd fastest growing company in Europe (8th in the UK). ?? This one’s a real “pinch-me” moment for us at The Alliance HQ, the parent company of Customer Success Collective, Product Marketing Alliance, Product-Led Alliance, Customer Marketing Alliance, Sales Enablement Collective, GTM Alliance (to name just a few of our 15 awesome communities...). ?? I’m absolutely thrilled to announce that *the* Financial Times has ranked us 42nd among Europe’s 1000 fastest-growing companies. We’ve hit the top 50, folks! ?? It’s truly humbling to see everyone’s hard work pay off with an acknowledgment like this. Cast your mind back to 2019, and The Alliance was unrecognisable. A tiiiiiny team of big-dreamers embarking on its first foray into community-led L&D with the OG community, Product Marketing Alliance. Fast-forward just five years, and things are looking a hell of a lot different. ?? We’re now 15 communities strong ?? We host 130+ events per year across the globe ?? We’ve gone from a staff of just two to a workforce of 121 Scaling certainly ain’t easy, especially during the challenging market conditions of the last two years.? But it’s not the numbers that matter here. All of this wouldn’t have been possible without the unwavering support from our incredible community members and my incredible colleagues. This is all down to you. The Alliance is living proof that the world needs communities and people who believe in and support each other. And community-led growth? Well, it’s the future, baby! Thank you for the recognition, FT1000. I know I speak for everyone when I say I can't wait to show the world what else is in store. #CommunityLedGrowth #FT1000 #FinancialTimes

What if a 25-year Industry Veteran in Digital Commerce was your mentor? Limited seats; link below - Live session 30/05 - 18:30 Domenic Telaro Telaro brings a wealth of experience in driving operational excellence and client success. He has developed rigorous methods that have enhanced business practices, ensuring scalable and consistent collaboration across global teams. In our discussion, we will delve into his distinguished career and address a burning question for many SaaS founders: How can problems be transformed into additional revenue? How professionals services influence I'm the growth trajectory of an organization and help clients understand the value of the investment they made among several other relevant topics Whether you are the founder of an impact-driven company or a traditional organization, one thing remains clear: revenue generation is essential. Domenic will share his insights and 25 years of experience in helping companies turn challenges into revenue opportunities, and how these strategies contribute to both the top and bottom lines. This is the level of expertise and opportunity we offer at the EVOLVE Commerce Club. Commerce is complex. It takes a collective of experts mastering a unique domain topic to excel. Here’s what being part of our club means for you: - Accelerate your knowledge - Build unparalleled relationships - Get inspired - Learn in a private, secure setting - Forge strategic partnerships We are where global commerce leaders converge. Why join the EVOLVE Commerce Club? You can: - engage directly with top-tier professionals. - Gain invaluable insights. - Foster meaningful strategic collaborations. - Build a senior-level international network. Were you part of our last session? What were your thoughts? Did it help you EVOLVE? Curious to learn more? Limited seats; link in the comments. Follow the EVOLVE Commerce Club for real commerce Knowledge It’s time to EVOLVE Commerce Club , folks. Special thanks to our partners, Airmeet , who make this possible and are completely changing the scene for online events and communities around the World. Danilo Mendon?a Guilherme Carneiro Gustavo Valle Jason Redua Aytun Alakus Jamie Smith #evolve #ecommerce #services #customerservice #excellence

?? ???? We are thrilled to announce that MeetRecord the following awards ?? ???? in the G2 Summer 2024 Grid Reports in the Conversation & Revenue Intelligence categories - 1?? Easiest Admin in the Mid-market category 2?? Easiest to Do Business Summer 2024 3?? Easiest to Do Business With in the Mid-market category 2024 4?? High Performer in the Mid-market category 5?? High Performer in the Americas and SMB category We are grateful for G2's recognition and are committed to providing our customers with the best possible experience! We are reimagining Revenue Automation in the LLM era. It is still painful to see GTM teams filling CRM, scoring calls, and managing RevOps manually today. However, most of these tasks can be better managed with automation. We want to thank our team for their hard work and dedication. We could not have achieved this without you. We would also like to thank our customers for their support (companies like Gym Launch, TopDog Law, GoRamp, Hive , Lyte, Lighter Capital and many more). Your feedback and insights have been invaluable to us. We are excited to continue our journey with the release of ?MeetRecord 2.0? in the coming quarter!!

I'll never win an Oscar. But this... ???? ?? Question for you marketers: Your company wins a ton of G2 awards. How do you talk about it? Without being boring? ?? My take: Start with a meme. Why? Because then you trick people. Into reading your boring B2B news. BUT... Then you make them like it. By writing some cringe funny copy ?? 1??? SCANDAL: Air accused of performance-enhancing customer satisfaction. G2 launches investigation into too many 5 star ratings. Lance Armstrong declined to comment. 2??? CRISIS: Air employees now speaking exclusively in G2 review quotes. Families concerned, therapists confused. 3?? BREAKING NEWS: Air's G2 success linked to ancient curse. "Sure, we had to sacrifice a few interns, but look at our ROI!" boasts CMO. 4?? SHOCK: Air launches new dating app exclusively for G2 badge winners. "Because settling for less is for losers," says eternally single product manager. 5?? (Yours here) Help me write a better cringe one. Hit me with your best version. Show me what you got ;)

One of my most anticipated annual events in P&G is Signal where internal & external thought leaders share the latest innovations and developments driving businesses. #PGSignal held last week and was outstanding! The theme was ‘Driving Market Growth and Value Creation’. I’m capturing here a few important takeaways from the event. - Leverage your existing strengths and assets to create new revenue streams. Alex Hardiman shared how The New York Times is parlaying their strong presence in the news segment to drive an innovative gaming platform helping to generate incremental revenue. Seth Dallaire shared how Retail Media is a growing revenue source for Walmart - Growing markets start and stop with the consumer. Understanding the tensions and realities of the consumer beyond core category dynamics can help inspire ideas to drive business acceleration. Kate Trumbull’s story of how Domino's fixing portholes helped drive sales was a good one! Indeed “bad roads shouldn’t stand in the way of good pizza!” ?? - “Get speeding tickets not parking tickets”. I forgot to note who said this but it’s a profound statement. It means it’s better to fail or get criticized for taking action and getting things done than to fail due to inaction. Great career advice! (My additional nugget: don’t speed recklessly though ??) - I agree with Bill Shufelt that “A pessimist can only be right once but an optimist will be right many times”. This speaks to the creative energy behind your expectations. If you don’t think things can get done, they don’t get done and you’re right. However, if you deeply believe goals can be achieved, you create a long runway of possibilities. This was demonstrated in the amazing growth story of Athletic Brewing Co. - a company that outrightly created a new category of non-alcoholic beer and has made a big success of it! #PGSignal #PGEmployee #Innovation #Learning