Lindsey Gamble的动态

TL;DR: Pinterest Adapts for TikTok Era with Video-Focused Features ?? Pinterest Embraces Gen Z with Video Board Sharing ?? Pinterest is evolving to meet Gen Z's video-centric preferences by allowing users to create and share short videos of their curated boards on social media. This new feature builds on the success of the Shuffles app and the "mecore" trend, which saw a massive surge in user engagement. Key Takeaway for Youth Brands: Integrate video-focused content into your Pinterest strategy to captivate Gen Z and drive traffic back to your brand's boards. What Youth Brands Need to Know: Embrace the new video board sharing feature to enhance your brand's presence on social media. Leverage the popularity of video content to connect with Gen Z and boost engagement. #PinterestUpdates #GenZMarketing #VideoContent ?????

30-Day Pinterest Performance Summary With 23.9k monthly views, it's clear that her content is resonating with a wide audience. The Seven Days 2024 collection and other artworks must be really captivating! 24.42k (up 73%) This shows a significant rise in the number of times her pins have been viewed. Engagements: 590 (up 78%) This includes interactions like likes, comments, and shares, indicating increased audience interaction with her content. These are clicks that lead users from Pinterest to an external site. While the increase is modest, it shows that more users are exploring her work beyond Pinterest. A massive growth in the total audience size, reflecting increased interest and reach. Engaged Audience: 465 (up 97%) This refers to the number of users who have actively engaged with her content, showing a nearly doubled engagement rate. Overall Insights Kicki Andersson’s Pinterest account is experiencing remarkable growth, with significant increases across key metrics: Impressions and Engagements: The substantial growth in these areas suggests that her content is not only being widely viewed but also actively interacted with. Outbound Clicks: Although the increase is smaller, it’s still positive, indicating that her content is driving traffic to external sites. Saves and Engaged Audience: These metrics demonstrate that her content is resonating well with the audience, leading to more saves and active engagement. Conclusion This positive trend over the past 30 days highlights the effectiveness of Kicki’s Pinterest strategy. The increased visibility and interaction can lead to more opportunities, such as collaborations, partnerships, and potential sales of her artwork. Continuing to create engaging, high-quality content will likely sustain this momentum and further enhance her online presence. https://lnkd.in/dk4kXTza https://lnkd.in/d2fjrkdY https://lnkd.in/dn6MDVYC

Have you seen the new wave of Pinterest attention? ???? According to an article by Sprout Social, Inc., there are so many reasons we should be looking to Pinterest as a social media channel in our business strategies: ?? In Q4 of 2023, Pinterest generated $981 million in revenue. ?? 96% of searches on Pinterest are unbranded, meaning your brand has more chance of being discovered. ?? 80% of the app's weekly users have discovered a new product or brand through the use of Pinterest. ?? 85% of weekly users have made a purchase through Pinterest pins With all of that information in mind, we really need to ask ourselves why Pinterest isn't already a main arm of our social strategies ?? Ps. 78% of Pinterest users say that the app makes them feel positive... how often do we hear this about social media these days? It's definitely an app I visit for feel-good inspiration (both personally and professionally!) Riley and Thomas Limited #Pinterest #PinterestMarketing #SocialMedia #SocialMediaMarketing #MarketingAgency #SproutSocial

Did you know that about 20% of the population has a Pinterest account? According to Pinterest’s own data, there are about? 5 million users in the Netherlands 17 million in Germany? 2 million in Austria. Which roughly translates to 1 out of 5 people having a Pinterest account that you can reach through Pinterest ads. And yet, not a lot of companies are active on Pinterest. Actually, most are not. Even most D2C companies, that do not even have a Pinterest account. As someone who started their career managing a Pinterest account for a digital publication and has seen the platform grow over the last decade, that is perplexing. Pinterest users are not only avid online shoppers (they are more likely than other social media users to shop online twice a week), they are also big spenders (they spend twice as much as other social media users on purchases). Plus, the entire platform was designed to get to know new products, brands and services. Users open their Pinterest account with the specific purpose to plan their projects, find their next purchase, and learn what's new. And still, so many companies ignore this very powerful platform. Does your company have a Pinterest account?

Make these adjustments and your Pinterest will get more VIEWS and followers The only way to turn casual PINTEREST scrollers into loyal brand followers is building an amazing community You heard me right! I had a client generating thousands of views on their account without an equal amount of followers The truth is, ?? It's easy to build up on views and website visits through Pinterest without a replicate number of followers. Here's the deal - the follow metric holds little value in terms of success on the platform High view counts don’t guarantee followers, but that’s where the strategy comes in. Views are simply just the beginning. The real goal is to engage PINTEREST viewers and turn them into people who genuinely follow and trust your brand. Here’s how you do it: ? Create Value-Driven Content People don’t follow brands that only push products. You want to share content that educates, inspires, or solves a problem. Make sure your pins speak to your audience’s needs. ? Add a Clear Call-to-Action (CTA) Encourage users to engage with your brand beyond the pin. Ask them to follow you for more tips, tutorials, or updates related to your content. ( Do this in pin descriptions ) ? Consistency is Key Post regularly to keep your brand visible. This keeps your pins in front of potential followers and shows that you’re active and reliable. ? Engage with Your Audience Respond to comments and messages. Show your brand's personality and be approachable – this builds trust and encourages more people to follow you. ____________________________________________________ Turning Pinterest views into brand followers isn’t just about numbers; it’s about connection. Create valuable content and actively engage with your audience, success on Pinterest is only a matter of time! ?? Mark your calendars. My 30 days Pinterest challenge begins October 30th if you're looking to learn how to grow any brand on Pinterest Follow Chinwendu Chiukpai Nkata for more marketing tips to drive brand growth #pinterestmarketing #socialmediamarketing #digitalmarketing #pinteresttips #contentmarketing #socialmediastrategy #pinterestgrowth #marketingstrategy #socialmediaexpert #pinterestforbusiness

Avoid these common Pinterest mistakes and watch your engagement soar. Have you made any of these? 1. Ignoring Your Audience: Not knowing your audience can lead to missed opportunities. Understand who they are and what they love. (This is key!) 2. Poor Pin Design: Design matters. Pins with clear, high-quality images and readable text perform better. (Think: pixel perfect design.) 3. Skipping Keywords: Pinterest is a search engine. Use relevant keywords in your pin descriptions to help users find your content. (It’s like SEO for Pinterest!) 4. Inconsistent Posting: Consistency is crucial. Regularly posting keeps your audience engaged and your content fresh. (Stay active!) 5. Not Using Analytics: Pinterest Analytics can show what’s working and what’s not. Use it to refine your strategy and improve your results. (Data-driven decisions!) 6. Neglecting Mobile Optimization: Most users access Pinterest on mobile. Ensure your pins look great on all devices. (Responsive design is a must!) 7. Forgetting to Engage: Engage with your audience by responding to comments and repinning relevant content. (Build a community!) So there you have it: avoid these mistakes and watch your Pinterest engagement soar. Have you already tried these tips? How did it go?

?? Reach people you won’t find on other platforms! Did you know that on Pinterest you can reach people that you won’t find on other platforms? The consumers that you care about are using Pinterest to save, plan and shop. With over 518 million monthly active users, Pinterest is where you can turn new leads into loyal customers. Remember, Inspired shoppers are better customers ? ?? 80% of weekly Pinners say that they feel inspired by the shopping experience on Pinterest ?? 96% of top searches are unbranded, showing that Pinners are open to new ideas Pinterest users are actively looking for new brands and new ideas. Be there at the first moment of inspiration to reach fresh audiences! Contact me to learn more!

Have you logged in to your brand's Pinterest account lately? If not, it may be time to dust it off and reincorporate it into your organic and paid social strategy. Earlier this month at ADWEEK's Social Media Week* Meg Thee Stallion?shared that "Pinterest is the best app because I can curate what I want to see." Not TikTok, not Instagram, but Pinterest. People use Pinterest to dream, be inspired and plan – this is especially relevant for the #TravelAndTourism industry. #DestinationMarketing brands that keep the platform in their content plans are smart to take advantage of shared values, searchability and analytics. How frequently do you use Pinterest? Do you see a space for brands on Pinterest? *sadly I have never been to #SMW in-person (one day)!

How to 45M impressions on Pinterest in under a year ???? I first got into Pinterest in 2021. Today, in 2024, the platform has experienced some amazing changes. More than ever, it's very important for brands to build on there ?? How does Pinterest work Pinterest, meaning PIN on Interests is a way to create and share ideas based on your interests. In this case, the brand's niche becomes its interests shared to viewers and in this method, a brand can start to build an engaged community This has led me to start my #Pinterest30days challenge starting October 30th, a series of videos teaching any looking to grow on Pinterest how to start, and build an audience ?? Why you should get into Pinterest - Increased website traffic - Build strong community - Long-term growth In essence, the immense benefits of Pinterest simply outweighs the sheer amount of work it takes to see results on the platform. The beauty of Pinterest is that pins can continue to rank and provide you, a ton free traffic to your brand for months and years ahead. < Help others by sharing this post!.. #Pinterest30days #PinterestMarketing #GrowYourBusiness

??Interesting read about Pinterest! Personally - my Pinterest algorithm KNOWS me so well! It's my go-to platform for recipes, DIY projects, and home inspiration. Similar to what this article says, I feel that my Pinterest is about how I can improve my own life... instead of comparing my life to others like I tend to do on other platforms ?? How are brands contributing (or hurting) this "safe space"? I'd love to hear your thoughts! #Pinterest #SocialMediaMarketing