Quy Langridge-Tien ?的动态

"One of my most fulfilling projects of the year involved Kevin McCann—a true CRO powerhouse." Here’s how it all started: ?? I discovered Kevin during my deep dive into strategies for revenue growth.?? ?? His content immediately struck a chord. He even has a free course called "Revenue Growth Mastery" on Skool.com.?? ?? I connected with him on LinkedIn, consumed his content, and applied for a role at his company. But there was a twist... I didn’t land the job because of time zone differences. Did that stop me? Not at all. I kept learning, kept engaging, and one thing became clear:?? Kevin has a goldmine of content. But his audience—time-strapped CEOs of B2B tech firms—needed something more focused. ?? The challenge:?? How do you turn brilliant content into a resource that drives business results? Here’s the plan I pitched (and executed): - Repurpose his content into an educational email course sent over 7 days. - Each email offered bite-sized insights and actionable strategies that CEOs can implement immediately and get some quick wins on the board. The benefits? ? Kevin’s audience will gain clarity on how he could transform their businesses.?? ? His email course will double conversions, and become a powerful lead-generation engine. But the best part??? Kevin now has a tool that works for him around the clock. If you are a Sales or Marketing Leader drowning in content but not seeing results, DM me, and let’s start a conversation.

Forget the ‘Bro’ Playbook: How Thoughtful Leaders in Life Sciences can stand out on LinkedIn We’ve all seen those posts: ?? "Do Y to 10x your income" ?? "Nail your brand using this cheat sheet" ?? "I gained 4 million followers in 4 days” ....“nice one, mate…” ?? These posts appeal to solopreneurs, the hustle crowd, and other shouty ‘bro’ marketeers. But quite frankly—this approach doesn’t resonate with everyone. Especially not with more introverted thought-leaders-in-the-wings in the life sciences space. For founders, scientists, and CEOs in these fields (and a lot of other folk!), that style can feel off-putting and often stops people starting. “I don’t want to join those people!” But here’s the good news: there’s a different path. You don’t need to be that ‘self-promotional bro’ to gain traction. Yes, the algorithms love shouty, opinionated, and divisive content, but you don’t have to play that game. You can be thoughtful, articulate, and genuinely yourself—and still achieve the same business outcomes: ? More authority and trust ? More opportunities and meaningful conversations ? More investor or partnership interest ? More sales So, instead of mimicking those who shout the loudest, focus on your message and what you’re truly passionate about. Find your sweet spot—the intersection between your expertise, your business and prevailing conversations. And connect with a community where your voice and insights are valued. Yes, it might take a bit more time, but it’s worth it. Authenticity builds a foundation of trust that accrues over time. Thought leadership is about leading conversations, not ‘shouty value’. Have a great weekend (bro)??? ?? ?? -------------------------- ?? I'm Chris ??? Partnering with life sciences companies to raise their profile, visibility and authority Liked this post? Want to see more? ?? Ring the bell on my profile ?? Follow me ?? Connect with me

96% ???? ???????? ???????? ???????? ???????????? ?????????????? (easily fixed once you're aware) They say only death and taxes are certain. I say not far behind is this: If you're presenting to investors... If you're accepting an award onstage... If you're out on a date night with the One... ???????? ?????? ???????????????? ??????????????, ?????? ???????? ?????? ???????????? with your appearance and how you communicate. That's (partly) how you got to where you are - by instinctively understanding that it's not so much who you are, but who they think you are. ?? Potential clients ?? Potential recruits ?? Potential partners ?? Potential investors ?? Event organisers ?? Podcasters ?? Journalists ?? Bloggers It matters what they see on your LinkedIn It matters what they see when they Google. It matters what Chat-GPT links to as a source. Pro tip: They won't ring ahead to say, "Tidy up please, I'm dropping by." Yet... ????% ???? ????????, ???????????????? ?????? ?????? ?????? ???????????? ???? ?? ???? ???????? ????: - No banner - Bland banner - Weak headline - Zero engagement - Neglecting keywords - Poorly written content - Inconsistent information - Low quality profile picture - Incomplete profile information You probably think of it as a chore. But like all chores, it serves a purpose. Unlike others, it only needs to be done once. If you only had to tidy your house once for all future visitors - isn't that worth the effort? ~~~~ ?????????????? is one of the 8 P's of the Executive Reputation Accelerator. It's the reference point for your brand ????????????????. It's the hub for content you ??????????????, and your ????????????????. It's where ???????????????? will check you out before doing business. It's where audiences look when you ?????????? on stage or interview. Discover more in the Featured section of my profile. ?? 96% = 192 of 200 leadership profiles taken at random from those I'm connected with in October 2024.

I've seen more and more operators using LinkedIn to dominate investor conversations. Are you part of the trend—or falling behind? Investors make decisions about you on LinkedIn before you ever get on a call. Are you giving them confidence—or doubts? - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - LinkedIn is no longer just a networking tool—it’s where today’s real estate operators are securing investor trust before a pitch is even made. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Here’s what top operators are doing: 1.) Posting thought leadership content: Sharing insights on the market, their strategies and their successes to establish authority. 2.) Humanizing their brand: Behind-the-scenes posts about team culture and deal execution are building stronger emotional connections with investors. 3.) Leveraging data-driven visuals: Carousels and infographics that communicate key metrics in seconds are standing out in crowded feeds. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - The firms winning today aren’t just on LinkedIn—they’re using it to tell a better story than their competitors. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - How are you leveraging LinkedIn to strengthen investor trust? Let’s exchange strategies below. #LinkedInStrategy #CREInvesting #InvestorTrust #CommercialRealEstate #SYBMedia

??COMMON GROUND?? In every situation in which we are required to convey messages, one of our main focuses should be the target audience. The reason is simple - the same message will not necessarily appeal to different groups, or even different individuals. Therefore, we take into consideration the identity of our target audience when planning our pitch; who they are, what will most likely appeal to them, what type of content will resonate with them best etc. But what should we do when trying to plan a pitch designed for multiple target audiences at once? What to do when, for example, we're trying to appeal to both potential recruits, potential clients, potential investors, and typical nay sayers? Luckily, there is a simple answer to that as well: We look for the common ground, and build around it. How does that work? We ask ourselves, what do all these people have in common, which our pitch can rely on? Are they all consumers of the same technology and can benefit from our product? Do they all share a common experience or reality, and can rally around a cause or a social goal? Do they all sympathize with a specific struggle to which we provide a solution or assistance? We look for the common ground, and start off by aligning our audience to it. It can be done via a story, a metaphore or some hard fact, but we must also make sure that as we are telling that story - it will contain parts that each group can relate to in turn. We bind all those together, and we're off to a good start. From now on, it is really a question of which group to go for first. Now that the common ground was properly established and the room is aligned, we start dissecting. But again - even as we do that, we must always keep "winking" towards other groups within the audience. For example, when appealing to potential recruits and hyping them about the job in question, we can incorporate content to "break down" the barriers of the typical nay-sayers. When appealing to potential clients, we can use our way of getting them excited as leverage to turn towards potential investors! And lastly, our starting point will also be our finish; we go back to the common ground, and wrap things up by reminding the entire audience of how they can ALL benefit from what we're offering, and why they should ALL join our band wagon. Leave a Mark

Top 1% of founders lead 99% of conversations Why? Market is crowded, visibility is tough. But the top 1% of founders stand out. They lead the game But what sets them apart? → Focusing on value They don’t post for attention. They create posts that answer real questions. Their content is packed with real life experience and actionable advice. → Going beyond the surface The top 1% don’t repeat the same advice. They are creating content that answer questions Sharing unique perspectives This helps them stand out and stay relevant. → They focus on solving the problem They know their audience and their preferences The focus is to solve problems and build trust. Not pleasing every single person out there. The Results Speak ?? 3x more engagement. ?? 2x more investor inquiries. ?? Increased industry influence. Being heard isn’t luck. It’s about strategy. It’s time to lead the conversations If you are founder or a coach looking forward to build your personal brand DM or Comment "PB" and let's talk.

If you’re trying to speak to everyone, you’re resonating with no one. Here’s why this happens: Many founders think the broader their audience, the bigger their reach. But here’s the truth: casting a wide net dilutes your message. When your content doesn’t address specific pains or desires, your ideal clients scroll past. Instead of building trust, you lose their attention—and opportunities. Here’s how to fix it: 1?? Define your ideal client. 2?? Create niche-specific messaging. 3?? Use relatable examples. The results? One of my clients, a founder struggling to generate leads, revamped their messaging to target a niche audience. In just 30 days: → Engagement doubled as the right people started resonating. → Qualified leads filled their inbox. → Their brand began dominating their niche. This is what I do: For CEOs and founders, I build personal brands using omni-format strategies to: → Generate leads. → Boost engagement. → Position you as the undeniable expert in your niche—all in just 90 days. DM me the word “IMPACT” if you’re ready to stop blending in and start standing out.

It is very easy to get caught up in the relentless pursuit of the next big campaign, the latest trend, or the most elusive set of metrics. We are constantly striving to push the boundaries, break new ground, and achieve ever-greater heights of success. But amidst these series of activities, it is important that we take a step back and celebrate our wins, sharing our stories and lessons learned along the way. After all, what is the point of all our hard work if we do not take the time to reflect on our achievements and inspire others on a similar journey? As business owners, we have the privilege of crafting campaigns that capture the imagination, drive engagement, and deliver tangible results. These victories, no matter how big or small, deserve to be spotlighted and shared with our professional community. By openly sharing our success stories, we not only showcase our expertise and creativity, but we also open the door to valuable conversations and collaborations. Our peers can learn from our experiences, draw inspiration from our approaches, and gain insights that can propel their own efforts forward. And in doing so, we foster a culture of mutual support and growth, strengthening the entrepreneurial community as a whole. But celebrating wins is not just about touting our accomplishments – it is also about embracing the lessons we have learned along the way. The challenges we have overcome, the obstacles we have navigated, and the pivots we have made can be just as valuable, if not more so, than our successes. By candidly reflecting on these learnings, we demonstrate our agility, our resilience, and our commitment to continuous improvement. So, let us take a moment to pause and reflect on our achievements.Share the stories that capture the essence of our work, the passion that drives us, and the impact we have had on our clients or organizations. How convenient do you find sharing your personal stories on social media, especially hard lessons? Let me know in the comments.

Eye opener ???? [@coachnykki] ???? follow + favorite ?? Before: Meet Monica, a CFO with a wealth of financial expertise but a major challenge: marketing herself effectively. Monica was stuck in the endless cycle of posting on Facebook, hoping to attract clients who valued her services. She felt overwhelmed and frustrated when her efforts yielded little to no results. The thought of switching platforms or targeting a new audience felt intimidating, and she started doubting if she’d ever find the right clients. ?? After: Fast forward to after joining my Ignite Your Potential Program. Monica made the bold shift to marketing herself on LinkedIn, and the results have been nothing short of transformational. By implementing the strategies from the program, she: ? Identified her ideal corporate client and refined her messaging to speak directly to their needs. ? Built a powerful LinkedIn profile that showcased her expertise and positioned her as the go-to CFO for corporate financial strategy. ? Learned how to leverage LinkedIn’s search and networking features to connect with decision-makers at top companies. Today, Monica has 12 corporate clients on six-figure annual retainers. She’s not only surpassed her revenue goals but also built a reputation as an industry leader. But the real magic? It’s the transformation in Monica’s mindset and confidence. She no longer dreads marketing herself or chasing unqualified leads. Instead, she approaches her business with clarity, ease, and the assurance that her expertise is exactly what her clients need. ?? Wondering how you can experience your own transformation? 1?? Consultation: Let’s dive deep into your challenges during a free strategy call. (Limited time) 2?? Action Plan: We’ll craft a step-by-step strategy tailored to your goals and expertise. 3?? Transformation: Witness the incredible change in how you attract premium clients, build your brand, and increase your revenue. Ready to write your own before-and-after story? ?? DM the word “IGNITE” to learn more about the Ignite Your Potential Program and how I can help you become a kicka$$ CEO, the go-to expert in your niche, and build a six-figure brand. Let’s make it happen, Queen! #successfulwomen #businessbuilding #millionairementality #buildingbossladies #7figures #womanbusinessowner #businesscoachforwomen #blackwomanentrepreneur #bosswomanmindset #thisgirlmeansbusiness

?????? ???????????? ?????????? … ?? Had an interesting chat today that got me thinking... When did we become so obsessed with showing off our gold stars? You know what I mean - those websites that hit you with testimonial after testimonial, feeds drowning in client praise, and the endless "Look who we just worked with!" posts. Sometimes all this "proof" feels like we're trying too hard. Think about the most confident person you know. They rarely need to tell you about their achievements - their work speaks for itself. The same goes for? powerful brands. Real social proof isn't about collecting testimonials like they're Pokemon cards. It's about: ? Letting your clients tell their stories (because they want to, not because you begged them) ? Creating work that gets people talking ? Showing up consistently and delivering value that speaks for itself Here's what I really want to know: What if we spent less time proving how awesome we are and more time actually being awesome? Wild thought, right? ?? Drop a ?? if you've been feeling this too. #MakeNoise? #BrandAuthenticity? #NoFilterBusiness #CompanyX