Stephen Waddington的动态

Thanks for sharing this Stephen Waddington - these issues are I'm sure on many people's minds right now with so many elections happening globally. But, I'd argue, that while the Tragedy of the Commons complaint is of course deeply appropriate here, technology and the onset of AI in content generation is whacking the whole thing out the ballpark. I keep on thinking we're already in a 'post content' world (ironic as obviously you do actually have to post content), where it is revealed that nothing is real/original - all is now a simulation. And levels of AI content generation being produced by organisations for PR benefit no longer sit solely with the practitioners or within the industry itself. This will/is creating a major re-focus on strategy and re-identifying the roles of PR for good and PR for gain (and where the inflection points arise). The role of experienced, impartial comms people here is vital. And from a natural resource POV the Earth can only contain so much digital waste. Fundamentally, the industry is only as good as the systems it operates in. So, to my mind there must be a collective effort to help re-establish trust in democratic processes, aligning systems much more closely to the needs of communities in as impartial a way as is humanly possible. But perhaps we're going to naturally reach a Ground Zero (Hunger Games?) point, where the only way the competing forces can 'win' is to collaborate so radically that everything/progress/content must go much (much) slower than technology is currently allowing.

within the mega-trend of recognizing the dire need to “clean up our act” on various fronts, this is a terrific take on the concept of sustainability in the world of business comms.

Insightful take on the concept of sustainability in the business communications world.

Over the course of the past three weeks, I have had to put up a defense for the practice of Public Relations (PR) ...twice. In the first instance, we had finished submitting a proposal for a service and the gentleman who introduced us to the agency called me up to ask if I ensured provision was made in the commercials for 'PR'. I pretended I didn't understand him. Since the proposal was for a PR service, I answered in the affirmative. "Yes. Our commercial provided for PR. That is all what the commercial was for", I said. He was lost for a few seconds and asked me to clarify. I told him matter of factly that I found his question strange. I have just submitted a quote for a PR brief and here you are asking me if it covered PR! He got it at that point, and then laughed loud and said, no. It is not that PR he meant. He was referring to people who were expecting kickbacks. I told him immediately, "call it bribe with your full chest please". He was taken aback. I went on to encourage him to kindly accord the PR practise its full measure of respect if I am around him. It has become commonplace for people to use the term ‘PR’ loosely but with authority to refer to a number of activities which include appreciation for facilitation, kickbacks and even outright bribery. When the term is used in such context, you sometimes see the ‘culprit’ putting a knowing, expert air as though using the term euphemistically instantly changes the nature of what is being done. While Public Relations usually involves influencing people and their opinions, it shares no other similarity with bribery, inducement or gratification. Public Relations (PR) is a strategic management function responsible for cultivation of good relations between an organization and its strategic constituencies (stakeholders and publics; ?Stakeholder Theory; Grunig 2006). It is how organisations use communication to avoid or resolve internal or external conflict and ensure they continue to conduct their affairs in an atmosphere of social harmony. For emphasis, the World Assembly of Public Relations Association 1987 defined Public Relations as "The art and social science of analyzing trends, predicting their consequences, counselling organizational leaders, and implementing planned programs of action which will serve both the organisation and the public interest". Similarly, The British Institute of Public Relations explains further that, "Public Relations is about reputation - the result of what you do, what you say and what others say about you. Public Relations practice is the discipline which looks after reputation with the aim of earning understanding, and support, and influencing opinion and behavior” Passing a brown envelop to influence behaviour is not PR. Giving ‘tips’ to curry favor and facilitate the free flow of your file in that government office is not PR. Please be advised...I will correct you publicly if you mix up both to my hearing.

Well captured. It's painful when industry professionals join the bandwagon of tagging BRIBE as PR. Some of the implications of this are far reaching because, imaging making a PR presentation to an audience who know PR as lubricant for movement of files. I assure you, its a prese tation in futility because the foundation(their understanding) misfits the structure (your presentation). We must make deliberate effort to correct this wrong impression.

UNDERSTANDING PUBLIC RELATIONS AS THE WORLD CELEBRATES! Yesterday was World Public Relations Day - WPRD! As a Proud practitioner of this noble profession for about Two and Half Decades and still counting, let me use the opportunity of the global celebration to educate my friends and others about Public Relations! Years ago, I was part of a budget review meeting in a group where I spotted PR as a cost. To the person who prepared the budget, all expenses that cannot be expressly explained represents PR. I used the opportunity to explain why such is not and cannot be termed PR. I have also worked with a marketing manager who said he didn't understand what public relations represents until our working relationships. ?? Public Relations is not the inducement you give to have your way. ?? Public Relations is not appreciation for work done. ?? Public Relations is not protocol. ?? Public Relations is not about distorting the truth or manipulating information to deceive the public. ?? Public Relations is not about buying space or airtime to promote a product or service. ?? Public Relations is not directly about selling products or services. ?? Public Relations is not about gimmicks or stunts without strategic value. ?? Public Relations is not media relations, it is broader, wider and deeper. ?? Public Relations is not just about speaking English WHAT THEN IS PUBLIC RELATIONS? ■ Public Relations involves managing and disseminating information from an organization to the public to shape public perception and maintain a positive image. ■ Public Relations focuses on building and maintaining relationships between an organization and its various publics. ■ Public Relations aims for ethical and transparent communication, and not lies and distortion. ■ Public Relations professionals handle and mitigate crises to protect and restore an organization’s reputation ■ Public Relations involves creative tactics to gain attention, build and sustain brands awareness. ■ Public Relations involves organising events that promote organization’s brand and foster good relations with stakeholders. ■ Public Relations involve interacting with journalists, crafting press releases, and organizing press conferences to get favorable media coverage. ■Public Relations involves managing an organization's social media presence to engage with the public and promote the organization's message. ■ Public Relations aims to create a favorable environment that can indirectly support sales efforts. ■ Public Relations focuses on managing the overall image and relationships of the organization, it is broader than marketing but provide support for it.

The art of conversation is also the art of public relations. When do you speak? When do you listen? When do you chime in to support a friend, and when do you ask them to add their perspective to support you? Knowing when to contribute to a larger conversation is often more important than what you're saying. You might have a profound revelation for your industry, but if you share it publicly on December 25th or this year on Election Day (November 5th), who's paying attention? ?? *Strategic Timing in Public Relations ?? In sports, it's called "clock management." In public relations, it's referred to as "strategic timing." This concept can make or break announcements, much like how blurting out a comment about your garage renovation project during a dinner conversation about the local school board would attract little—or the wrong type of—attention. ?? *Guidelines for Effective News Timing ?? ? To ensure your news reaches its intended audience: ? Avoid Mondays and Fridays, as these are challenging days to capture attention. ? Don't publish news on weekends. ? Steer clear of public holidays. ? Aim for morning releases, before reporters become engrossed in covering the day's stories. ? Avoid announcing news on the same day as a major breaking story. If you want news to be public and discoverable but wish to avoid attracting too much attention, the Friday after Thanksgiving might be your ideal day. ?? Beyond Timing ?? While timing is crucial, it's not the only element that drives newsworthiness. The *what, *who, and particularly the *why are primary drivers of interest. However, the *when can either add a tailwind or a headwind to your announcement, and it's often completely within your control. Strategic timing in public relations is about finding the right moment to speak, much like in a conversation. It's about understanding the rhythm of attention, the white space in the newscycle and leveraging these elements to your advantage. By mastering this art, you can ensure your message not only reaches its audience but also drives the impact you deserve.

What is #PublicRelations? Public Relations or #PR is the practice of managing an organization’s reputation and building relationships with its publics. In theory, it is much broader than garnering press coverage, but in most smaller PR shops, they believe managing a organization’s reputation is primary done through the #Media. Public Relations is the management function which evaluates public attitudes, identifies the policies and procedures of an organisation with the public interest, and executes a programme of action to earn public understanding and acceptance. Public Relations as a process serves a number of functions. While the definitions may vary, the nature of Public Relations indicates that it is essentially a task promoting rapport and goodwill between a person, firm or institution and the community at large through dissemination of information. It seeks to earn support, mobilise or solicit favour for an idea, a cause, a problem, for an institution or an individual. It uses two-way communication in dealing with public opinion. First, it assesses the attitudes of the public towards the organisation. Next, it executes communication programmes to gain public understanding and acceptance of the management's point of view. Public Relations aims to bring about harmonious and mutually advantageous adjustment between an organisation and the community through dissemination of ideas and also by providing feedback from the public to the management. It also evaluates public attitudes, identifies policies that interest the public and executes the programme of communication. In politics, public relations is a strategic communication process used by politicians to build a mutually beneficial relationship with the public. People tend to have a simplistic view of public relations in politics, believing that it only involves news management and #MediaRelations. Nevertheless, this approach omits other critical areas such as #CrisisCommunication, #VolunteerRelations, #IssuesManagement, and #Fundraising. PR work is: Getting the media to write/talk/show things that you're working on. Telling the client how to speak to the media and to the public, when they get the chance to in general, before things go wrong and when they go wrong. Getting the client to (ideally) or getting someone else to write for the client (unideally) something that you then either put on their blog (worthless) or get the media to put on their website (worthy). Helping the client describe themselves and their company in a way that makes sense to normal human beings and not just their ideal view of the world. For more details visit our website. WWW.ROIERA.COM

How Can Public Relations Strategies Help Your Website Succeed? How Can Social Media Help Your Website? How Can Interviews Help Your Website's PR Strategy? How Can Guest Posts Help Your Website Reach Its Goals? Can Blog Posts Help Your Website's Public Relations Strategies? How Can Press Releases Help Your Website? PR strategies can be an invaluable way to promote your business to the media without spending on ads. Instead, this form of promotion involves earning coverage by telling stories that are newsworthy or engaging to journalists. One of the most effective forms of PR is sending out press releases, which serve to inform reporters about a product or event and announce it to journalists. A well-written press release should begin with a short summary paragraph detailing who, what, when, where and why of its announcement; this first sentence should pique journalist interest so they want to read further into your release. https://lnkd.in/eYgXR6HR