Quy Langridge-Tien ?的动态

"I lead a profitable, well organised company. Why do I need a personal brand?" is a query I often hear from CEOs, Founders, Managing Directors. It's a fair point. Only you already have one. Everyone has a personal brand. We used to call it your 'reputation'. Brand management used to be 'PR'. PR consultants were notoriously expensive. Such was the value of reputation management. Reputation determined whether you did business. Do you leave sales, operations or cashflow to chance? Or do you take steps to ensure results are in your favour? Personal ???????????????? is the optimisation of your reputation. Rory Vaden, the mastermind behind global personalities such as Lewis Howes, Ed Mylett, and Amy Porterfield, calls branding the 'digitisation of your reputation.' 5 WAYS PERSONAL BRANDING IS INVALUABLE 1?? It attracts clients, deals and top talent. However successful you've been, business is an Infinite Game. 2?? Move over chickens and eggs, here's the new litmus test for philosophers... ???? ???????????????? ???????????? ???????? ?????? ?? ?????????????? ????????????? ???? ???????? ?????????????? ???????????????????? ???????????? ???????? ??????????? Either way, become the 'go to' person in your industry for commentary, interviews and speaking engagements. 3?? It enhances value for the next PE round or IPO. According to research by Weber Shandwick, a CEO's reputation accounts for 45% of corporate value. 4?? It leverages your success for your next project. Just as Elon Musk and Richard Branson move effortlessly between verticals, your success becomes a springboard for anything else you're involved in. 5?? It creates lasting impact and legacy. Your thoughts continue to influence the industry long after you've moved on. However... As leader of a thriving business, you have less bandwidth than a 3G connection in an underground carpark. This is why you need a brand concierge. Strategy, content and outreach. Done For You. DM me "DFY" to find out more. (or visit the Featured section on my profile)

If you are a CEO struggling to build your personal brand, I understand your pain. You know that a strong brand presence can open doors and build trust, but it is also time-consuming to manage on top of running a company. To solve this, you can hand the task over to in-house staff. The problem is that without a branding expert to guide the strategy, and with your staff juggling your personal brand with their regular company responsibilities, this approach often leads to inconsistency, a lack of creativity, and missed opportunities to showcase excellence. As a result, your personal brand as a CEO will lose value and impact, falling short of its true potential. That is why you need a dedicated agency for your personal brand. At Bradital, we understand what it takes to build an impactful personal brand for CEOs. Our agency is dedicated to helping leaders like you create a brand presence that’s both influential and trustworthy, driving business growth and positioning you as an industry leader. All we need from you is one day every month, so you can have time to focus on your CEO duties. If you’re ready to build your personal brand, then you should send us a DM and we will book a call with you Go Bradit

Thinking about revamping your brand? A branding agency can be a great partner, but to save time and money upfront, there's some homework you should do first! Here are a few areas your company should be prepared to discuss: Industry Landscape: Know your competitors, industry trends, and challenges. How will these trends impact your business in the long term? Know Your Business: What makes you (truly) unique? Spoiler! Being trusted and claiming to offer the best customer service is not a unique attribute. Where can you improve? Understand your target audiences and their needs Business Stakeholders: Who are the key players in your company? Map them out to understand communication needs and who needs to be involved. Its important to have internal buy-in throughout the entire process Company Culture: Define your company culture and how it's reflected internally and externally. Your Brand Vision: What brands do you admire? Why? Why is branding important in your industry? What are your business goals? What do you want your brand/business to have achieve in 10-20 years time? For branding work to be effective, the CEO and board of directors will need to be involved in the process, its business critical. When the board and and senior leaders collaborate to shape the future brand, success is inevitable. #branding #business #marketing

?? ???????????????????? ?????? ???????????? ???????? ?????????? – the 7th and final step of the Personal Branding Journey ?? In a constantly shifting professional landscape, the ability to reevaluate and refine your personal brand is vital for long-term success. Regularly revisiting how your brand aligns with both your goals and how others perceive you helps ensure it remains authentic, dynamic, and effective. ?? At this stage of Daniel Bak’s personal brand journey, the focus was on fine-tuning his message. With valuable input from trusted colleagues and mentors, Daniel gained fresh insights, which helped refine his brand into a powerful reflection of his ability to lead with empathy and innovation. ???????????????? ???????????????? ???? ???? ?????????????? ??????????????. ?? As you reflect on your own personal brand, what areas could benefit from a fresh perspective or refinement? The rewards are endless: credibility, connections, leadership impact, and career growth. Each step forward refines your story and strengthens your identity. ?? By sharing this journey, we hope to inspire you to take control of your own brand, define your narrative, and make a lasting impact. Check out Eva Andersson’s post for more in-depth insights, and if you’re curious about the previous steps, you can find them in the comment section below. Together, we can learn, grow, and support each other! ?? Let’s keep levelling up! ?? + ?? = ??

In today's swiftly changing business landscape, it’s never been more critical to build a brand that can stand the test of time. The question, How can we create a brand that lasts? is something we should not only ask ourselves as leaders but also infuse into the fiber of our teams and operations. Building a brand with longevity requires both an inward and outward focus: -Inwardly, we should shape a brand that aligns with our company's mission, values, and unique selling proposition. It should inspire not just our customers but our employees too. Because after all, the essence of a brand is far more than just a logo or tagline. It encapsulates what we stand for and why we matter. -Outwardly, we need a brand that resonates deeply with our target audiences. A brand they believe in, trust, and can connect with. That connection comes down to clarity: being clear about who we are, what we offer, and what makes us different. Building a durable brand isn't a one-and-done exercise; it's a continuous journey. It requires: 1. Consistency: Deliver on your brand promise every single time. It's one of the major keys to fostering trust. 2. Evolution: Adapting as per market trends and customer expectations is crucial, but without losing the core essence of your brand. 3. Engagement: Cultivating meaningful relationships with your audience is key, be it through social media, customer service or experiences. Building a brand that lasts goes beyond sales, beyond marketing, and certainly beyond the short-term. It's a strategic endeavor involving every aspect of the organization. The resulting brand, rooted in authenticity and delivered consistently, stands the test of time. So, let's roll up our sleeves and work on building brands to last, brands that leave a mark. Because at the end of the day, it's not just about being in the business, it's about being in the memories, the hearts, and the minds of our people and our customers. That's a brand built to last. #branding #businessstrategy #leadership #brandbuilding

How to sell brand to the CEO?? Every client and stakeholder has a different challenge they want to solve. The CMO, Head of Brand and CEO have different priorities. There’s often a debate internally between “brand people” and the sometimes-sceptical key stakeholders. So how do we arm those people with the right materials to bring the team to their side? In last week's newsletter Sonder & Tell shared tips for selling brand to the CEO. These are our top 3 ?? 1.?Make the brand story bigger than marketing You’re more likely to get sign-off if you can show the value of brand beyond marketing. And the value is tangible: a strong brand positioning acts as an organising principle across different areas of the business, with results that can guide customer service, product innovation, people strategy too. 2. Show how brand can build and drive internal culture Having a strong brand can attract, inspire and keep employees around. One of the best pieces of feedback we've ever received is that the tone of voice we’d created for KatKin improved the caliber of applicants for creative roles. 3. Use brand as a compass A solid brand positioning means having a reliable compass for decision-making. From campaign brainstorms to your next hire, brand helps you figure out what fits –?and what doesn't. Read the full newsletter here – t.ly/H56wl And if you're struggling to sell brand internally, drop me a message, I'd be happy to help!

The Secret to Standing Out in a Crowded Market Are you ready to show the world what makes your brand different? Feeling like your business blends in instead of standing out? It’s a common challenge for scale-ups and SMEs, but it doesn’t have to stay that way. Your brand should work for you, making it crystal clear why your audience should choose?you. By focusing on your unique value and crafting a cohesive strategy, we’ll turn your brand into your greatest competitive advantage. Here’s some of the ways a brand refresh helps you ?? Highlight your unique selling points (USPs) ?? Create a powerful, resonant brand narrative ?? Strengthen trust and loyalty with your customers Let's talk I partner with purpose-driven individuals and businesses dedicated to making a meaningful impact in the world. If you're ready to elevate your brand, stand out for all the right reasons, and drive lasting change in your market, let’s connect. Here's what I bring to the table ?? Brand Strategy - Collaborating with CEOs, founders, and MDs of scale-ups and SMEs to drive growth, enhance brand value, and prepare for acquisition ???Marketing & Communications Strategy - Crafting compelling narratives that differentiate your brand, connect with your audience, and position you for success ???Business Development - Accelerating business growth by implementing effective marketing and lead generation strategies that deliver measurable results ???Coaching & Mentoring - Helping you navigate change with confidence. I guide people to harness their intuition, build resilience, and unlock new pathways for personal and professional growth "Emma did an amazing job creating and launching a fresh new brand identity for the company and its subsidiaries. She established the brand and messaging for our business and oversaw the post acquisition brand transition of an acquired company into the business. She brought excellent media contacts, created unique content and built a comprehensive PR pipeline to keep the company in the news to support its profile in the industry." - Managing Director If you're looking to create impact, gain clarity, and drive transformation, I’d love to hear from you! Get in touch to explore how we can transform your brand together. Read more here ?? https://lnkd.in/eirr4pEe #BrandDifferentiation #MarketingStrategy #Leadership #USP #Growth

Very insightful interview with Erin Taylor and Wealth Solutions Report!

Excited to share my recent interview on branding and its importance for independent wealth advisors in 2025! Building an authentic brand isn’t just about logos – it’s about telling your unique story, connecting meaningfully with clients, and staying relevant. If you’re ready to elevate your brand and turn it into a growth engine, take a look at my insights and tips in the full article! ?? #growthmarketing #brandingforadvisors #yourauthenticvoice #sowellsuccess

Personal branding is overrated and that it's possible to build a successful company without being highly visible, says LinkedIn Top Voice Hari TN. Building a personal brand involves deeply understanding who you are, what you love to do, and what you stand for, and then sharing those insights with others, he adds. What are a few tips to become visible at work? Share your thoughts in the comment section.